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International Marketing ..Rococo Chocolates - Research Paper Example

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International Marketing.Rococo Chocolates Introduction An amateur entrepreneur Chantal Coady formed Rococo Chocolates during March 1983. The young entrepreneur armed with small entrepreneurial knowledge and a tremendous interest for chocolates opened her first store in King’s Road located in London…
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Download file to see previous pages However the island of Grenada being hit by a tremendous hurricane spell huge loss for the cocoa planters and farmers. Rococo chocolates helped the hurricane affected farmers and planters through the production and sale of a special variety of chocolates. The joint venture that took place between Rococo Chocolates and Grenada Chocolate Company helped in the formation of Grococo. The joint venture form focuses on the production of organically based products of chocolate, which bears the hallmark of quality and taste. Grenada Chocolate Company also looks forward to the betterment of the farmers working in cocoa plantations. Cocoa produced from these farms help in the production of chocolates. The company in this light operates as a cooperative firm that takes special endeavor to grant equal work and better opportunities for both the plantation and the factory workers (About Rococo, 2009). Marketing Environment of Rococo Chocolates The marketing or the business environment of a firm is divided along two sets of factors viz. internal and external. The directions and policy mechanisms of the company can control the internal set of factors. On the contrary the external set of factors are those, which cannot be controlled by the actions of the company. These factors belong to the external environment of a firm. ...
Internal Factors of Rococo Chocolates Rococo chocolates through its marketing policies have taken a further step to expand its market share through the use of Internet marketing. The chocolate firm though operates on wide markets through big retail firms in a desire to increase customer traffic have started selling its products online through its websites. The company launches the Internet site during December 2009 to help enhance the idea of chocolates sold as gifts during Christmas (A new e-commerce platform for Rococo Chocolates, 2010). Further Rococo Chocolates has a huge product portfolio containing of gift boxes and hampers, confectionary products, art products of chocolates, gift bags and other chocolate products like bars and sweets to cater to the increasing needs of different customers (Products, 2009). The marketing policies for Rococo chocolates also reflect on the firm’s pricing strategies. Rococo Chocolates has devised products for different sets of customers by setting different prices, which ranges from below five pounds to more than fifty pounds. (Spend, 2009). External Factors for Rococo Chocolates With these internal factors in place, Rococo Chocolates aims to target a new market in United Arab Emirates. Thus the external marketing factors of the firm would be studied in that respect. The United Arab Emirates is presenting a widely encouraging market for the chocolate and confectionary producers. In times of economic unrest also the Middle East countries presented a demanding market for chocolate and confectionary products thus helping their manufacturers. During 2008 the market for such products in Arab Emirates increased ...Download file to see next pagesRead More
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