Kellogs - Marketing Essentials (my reference: bdr) - Essay Example

Comments (0) Cite this document
Table of contents Introduction 2 1.1 Current company situation 2 1.2Growth strategy 2 1.3 Financial overview 3 2.0 Mission statement 4 3.0 Market share information 3 4.0 Market analysis 5 4.1 PESTEL analysis 6 5.0 Market competitors 7 5.1 SWOT analysis 8 6.1 New product service 9 7.0 Future marketing strategy 11 7.1 SMART objectives 12 7.2 Marketing opportunities 11 7.3 Acquisitions 11 8.0 Financial forecasts 11 9.0 Conclusion 12 References 13 Introduction This report seeks to outline a marketing plan for Kellogg’s Company for 2012-2015…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Kellogs - Marketing Essentials (my reference: bdr)
Read TextPreview

Extract of sample
"Kellogs - Marketing Essentials (my reference: bdr)"

Download file to see previous pages 1.0 Current company situation Our company was founded in 1906 in Michigan and it specialises in producing and marketing of breakfast food such as cereals and snacks. It operates in 18 countries and sells its products in more than 180 countries. Since its inception, the company has been guided by innovation and commitment as its principles in the areas it compete in. However, we have witnessed challenges such as rising costs of inputs as well as energy in our operations during the recent years. The company also faces intense competition in this sector. 1.1 Growth strategy According to our founding principles, sustainable growth is part of Kellogg’s broader operating principle given that we try to ensure that we remain focused on profitable and revenue growth. The company continues to invest in innovation and brand building initiatives which are seen as key to sustaining its momentum of business. Through these initiatives, the company witnessed a 17 % increase in sales in 2006 which contributed to its growth. 1.2 Financial overview According to information obtained from its official website, with 2011 sales of more than $13 billion, Kellogg Company is regarded as the world’s leader in production of cereals and is also a leader in production of convenient foods. This implies that net sales increased by 6.5% in 2011 up from $12.4 billion posted in 2010. Consolidated results for 2010 (in millions) 2009 2008 2007 Net sales $12,575 $12,822 $11, 776 Net sales growth As reported -1,9 % 8,9 % 8,0% Internal 3,0 % 5,4% 5,4 % Operating profit $2001 $1953 $1888 Operating profit growth As reported 2,5% 4,5 % 5,8% Internal 10,3 % 4,2% 3,1 % Diluted net earnings per share EPS $3,16 $2,99 $2,76 EPS growth 6% 8 % 10% Currency neutral EPS diluted growth 13 % 8% 7% Source: 2.0 Mission statement “Nourishing families so they can flourish and thrive” The above mission statement is a good one since it shows that the company is committed to provide healthy breakfast foods to different consumers across the globe. Since its inception, the organisation has been guided by its founding principles mentioned above in its operations. 3.0 Market share information Kellogg’s strives to make significant investments in research and development and brand building. As such, the company holds the number one category share position in the U.S. as well as other countries it operates (Globe Newswire, 2012). In the snacks category, the company holds the number one position in wholesome snack business and number two position in the cookie and cracker businesses in the U.S. which is based on category dollar share. Kellogg’s also has a fast growing business in wholesome snacks in different countries around the globe. Its market share as going to be explained below is determined by the product type and geographical location also has a bearing on this particular aspect. The company’s brands include the following: Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more (, 2011). In terms of market share ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kellogs - Marketing Essentials (my reference: bdr) Essay”, n.d.)
Retrieved from
(Kellogs - Marketing Essentials (my Reference: Bdr) Essay)
“Kellogs - Marketing Essentials (my Reference: Bdr) Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Essentials For Kleenex
The Kimberly-Clark Corporation was founded in 1872 initially as a paper mill running business and has risen to become a top universal competitor in the market of paper goods. The company deals mainly with customer products which are paper based under a variety of brands such as Depend, Huggies, Scott, Kotex, Pull-Ups and Kleenex.
12 Pages(3000 words)Essay
The Essentials of Marketing Mix
Hence, based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups.
8 Pages(2000 words)Essay
Marketing Essentials
................................................................... 3.0 Market overview..................................................................................................... 3.1 PESTLE analysis................................................
12 Pages(3000 words)Essay
Effective Team and Performance Management - (my reference: bdr)
My group constituted four international students from various parts of the world and who held very diverse believes and cultural practices. However, through social learning theory the team members were able to understand and appreciate each other thus the unity enjoyed (Cohen, 1993).
10 Pages(2500 words)Essay
Barclays & HSBC - Improving Organisational Performance (my reference: bdr)
It has a total of 295,061 employees and total assets of $2,454,689,000,000. On the other hand, Barclays is an international company that offers financial services. The company operates in 50 countries and has employed a total of147, 500 employees. The company constitutes of two clusters.
12 Pages(3000 words)Essay
Tropicana Marketing Essentials
According to the essay Tropicana is a subsidiary of soda Behemoth Company, Pepsi that makes orange juice at a Bradenton facility located in Florida and sells it to the US and Canada markets. Tropicana has a variety of flagship juice offerings that include reduced calorie, reduced sugar, and calcium fortified versions.
12 Pages(3000 words)Essay
Table of Contents Contents Page No Introduction 04 1. Current Position 04 1.1 Short History 04 1.2 Growth Overview 04 1.3 Financial Overview 04 2. Mission Statement 04 3. Market Share Information 05
18 Pages(4500 words)Essay
The Energy Drink of Champions

The author of the essay states that the market for energy drink is growing and Supa-E is expected to benefit from this growth. In fact, Nutricap Labs (2012) indicates that a survey carried out in 2009 indicates that energy drinks controls 51% of the Sports Nutrition and Weight Loss products market in 2007.

8 Pages(1750 words)Essay
Essentials of Marketing
Information technologies have brought about new ways of selling products. Modern marketing is a complex science that demands knowledge of sociology, psychology, anthropology, and
2 Pages(500 words)Essay
Marketing essentials
It is presently possessed by Kraft Foods. The head office of the organisation is situated in London of the United Kingdom but it operates more than 60 diverse countries (Cadbury, n.d.). Cadbury was established in the year 1824 by John Cadbury with the idea of delivering excellent tea and coffee to its customers.
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Kellogs - Marketing Essentials (my reference: bdr) for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us