quora
Nobody downloaded yet

Business Strategy in Kellogg Company - Term Paper Example

Comments (1) Cite this document
Summary
Firms are currently operating in an ever-evolving and dynamic market, challenging and complex industry, and competitor environments. This has prompted firms to carefully analyse both the external and internal environments for opportunities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Business Strategy in Kellogg Company
Read TextPreview

Extract of sample
"Business Strategy in Kellogg Company"

Download file to see previous pages The main external environment that necessitates firms to develop strategies include the general environment which entails demographic, economic, political/legal, socio-cultural, technological, global and physical trends, the interplay of the industry environment that often impact on the relationship between its customers and suppliers and competitors environment and analysis (Ireland, Hoskisson, & Hitt, 2008:59). Business strategy is a key plan of action for companies after the assessment of the above market factors and business environment and is often aimed at positioning the company, influencing the market balance and exploiting changes in the industry. This paper examines business strategies that have been employed by Kellogg Company and the reasons why such strategies have proved to be successful to the firm. Kellogg Company Business Strategy Kellogg Company is the leading producer of cereal and convenience foods such as cookies, toaster pastries, cereal bars, fruits snacks, frozen watts, and veggie foods in the world. Kellogg Company manufactures its products in more than seventeen countries and markets them across the world (Kellogg Company, 2012). The core reason for the establishment of Kellogg Company was for the Company to produce high quality, nutritious and great tasting food. The company has made tremendous growth and this can be evidenced by its ever-expanding market share and increased profits. The success can be attributed to the existence of key business strategies that ensures the growth of Kellogg Company amidst increased competition and entry of other players and dynamics of the market. Key Terms Kellogg Vision To be the food company of choice Mission statement To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communities. Objectives Encourage and support of among all sectors of the population Use of resources to run and sponsor community programmes for its consumers and public Increase the association between Kellogg and physical activity Use the cereal packs to communicate the ‘balance’ message to consumers Introduce food labeling that would enable consumers to make decisions about the right balance of food Goals Remain consumer centric Product innovation Priority to win Continuous efficiency improvements Core Competence Baking The Vision and Mission Statements Business strategies of firms can be evaluated based on the design and definition of their vision and mission statements. This is because of the crucial role that vision and mission statement play in current business environment as they convey the aspirations of the organizations. Kellogg Company has exploited this concept and has formulated a vision and mission statements that focuses on sustainable growth of the company, social responsibility, its stakeholders (people) and its brands. Whereas the vision statement of Kellogg Co ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business Strategy in Kellogg Company Term Paper”, n.d.)
Retrieved from https://studentshare.org/business/1397424-business-strategy-in-kellogg-company
(Business Strategy in Kellogg Company Term Paper)
https://studentshare.org/business/1397424-business-strategy-in-kellogg-company.
“Business Strategy in Kellogg Company Term Paper”, n.d. https://studentshare.org/business/1397424-business-strategy-in-kellogg-company.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ar
ardellahoeger added comment 4 months ago
Student rated this paper as
Useful paper! Used it to finish an assignment for a business course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Kellogg Company
The development of missions, objectives and strategies for organizations is done after the analysis of the existing business environment. Companies can analyze their own business environment using various strategic planning assessment tools that are in turn used in the development and formulation of vision, mission, objectives, and strategies for companies.
8 Pages(2000 words)Coursework
Kellogg strategy
Among the brands that Kellogg’s is known for are as follows: ready to eat cereals like the Kellogg’s Cornflakes, wholesome portable snacks like
12 Pages(3000 words)Essay
The Business, Its Mission and Its Strategy
This living wage is with respect to where they operate. Samasource is registered in the United States as a 501(c) (3) nonprofit organization. The organization aims to impact at least 120,000 women, youth and their dependents throughout East Africa and South Asia by 2016.
6 Pages(1500 words)Term Paper
Business Ethics Managing Performance in an Ethical Company
There are various reasons on an organizational and management perspective, as to why they oppose such seemingly healthy initiative. Managers argue that business ethics programs can cost money to the organizations; as more business-focused companies tend to gain sales with more attention towards performance.
4 Pages(1000 words)Term Paper
E-Business Strategy
Creating a strategy that can be used online is one which is important first in the capacities for customers to remain loyal to the bank. This is furthered with the concept of using e-business to gather new customers’ interest and to market and advertise the business.
18 Pages(4500 words)Term Paper
International Business Plan for a Distance Education Company
According to the paper there is a high prevalence of alternative medicine use, as well as expenditure on the same, in the developing world. The system for delivery of health care is undergoing a paradigm shift with pioneers of CAM now being acknowledged. Data mined from health-oriented websites gives some general information on the target market for CAM.
9 Pages(2250 words)Term Paper
International Business Strategy assignment
During the last few years, Arcelik Home Appliances acquired a number of international organizations by initiating different mergers and acquisition strategies. In February 2001, an economic crisis and subsequent rise in unemployment rate heavily struck the Turkish market.
7 Pages(1750 words)Term Paper
Business portfolio. Company Google

With all these portfolios, it is no surprise that the company is performing well because investors hold high expectations about the future of the company (MarketWatch 2014). Google has been heavily investing both home automation and hardware which also plays an important role in enhancing the value of its shares.  

9 Pages(2250 words)Term Paper
Marketing Business Analysis of Costa Coffee Company
The objective of the organization is to become the leading coffee chain in the world. Currently, the company is on track to achieve its target, having already established over 2,800 stores in over 30 countries in the world. This report seeks to conduct an external audit analysis and analyze the market through the Porters Five Forces assessment tool.
10 Pages(2500 words)Term Paper
Social Media as a Business Strategy
Social media marketing has a number of benefits including increasing the customer base, visibility and content. Social media enables retailers to increase customer base by creating an online presence that reaches large numbers of the population that would not
3 Pages(750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Term Paper on topic Business Strategy in Kellogg Company for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us