Nobody downloaded yet

Business Strategy of Kelloggs Company - Case Study Example

Comments (0) Cite this document
This paper examines the business strategy of Kellogg’s Company by taking into account its strategic plan, an evaluation of its strengths, weaknesses, opportunities, and threats and the comparison of the company with other companies in terms of strategic planning. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Business Strategy of Kelloggs Company
Read TextPreview

Extract of sample "Business Strategy of Kelloggs Company"

Download file to see previous pages Kellogg Company is currently the leading producer of cereal and convenience foods such as cookies, cereal bars, frozen waffles, meat alternatives, pastries, pie crusts, and ice cream cones. The products of Kellogg are manufactured in more than seventeen (70) countries and marketed in more than one hundred and eighty countries (180) around the world (Kellogg Company, 2010). Strategic Planning Strategic planning refers to the process of developing a mission and long-range objectives and how such objectives will be accomplished. Strategic plans are often developed for five years but they are regularly reviewed and revised annually to achieve the laid down objectives for five years (Simerson, 2011:135). Strategic planning process entails the developing of the mission, analyzing the environment, setting objectives, developing strategies, implementing, and controlling the strategies (Lussier, 2011:128). Strategic planning can help companies to identify products that are suited to the needs, objectives, and resources of the firm and in the development of plans for the introduction of new products in the market. Despite the positive contribution of strategic planning in organizational planning, it has some problems. One of the problems associated with strategic planning is the emphasis on quantity instead of quality. Most strategic plans stress on the achievement of quantitative results while ignoring or paying less attention to quality (Botten, 2009). The second problem of strategic planning is the failure or neglect in the analysis of the internal and external environment. Another problem that is associated with strategic planning is the implementation of the goals and strategies as outlined in the vision, mission, and goals of the organization (2008). Although companies often do strategic planning, its successful implementation is an arduous task. Financial implications are another problem associated with strategic planning. The cost needed to implement strategic plans adds more burden to organizations. Failure by companies to allocate sufficient resources towards the implementation of strategic plans can jeopardize the whole process (Simerson, 2011). Tesco Company was also faced with strategic planning problems. Tesco is one of the largest food retailers in the world with the United Kingdom as its dominant market. The company developed a strategic plan and it has yielded results for the firm. Strategic planning has brought fortunes to the company by successfully engaging in branding and effective service delivery to customers (Cavusgil, Knight & Riesenberger, 2008). Through effective strategic planning, Tesco has fostered and established brand identity and awareness through consumer experience and brand extension approaches. Strategic planning has enabled Tesco to compete with other companies in food retail sectors and to adapt to various business environments (Needham, 2009).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kellogg Company Coursework Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from
(Kellogg Company Coursework Example | Topics and Well Written Essays - 2000 Words)
“Kellogg Company Coursework Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Strategy of Kelloggs Company

Business Strategy in Kellogg Company

...?[BUSINESS STRATEGY; KELLOGG COMPANY] By Insert Presented to Location Due Introduction Firms are currently operating in an ever-evolving and dynamic market, challenging and complex industry, and competitor environments. This has prompted firms to carefully analyse both the external and internal environments for opportunities and threats with a view to developing key business strategies that can enable them remain competitive and expand their market share. The main external environment that necessitates firms to develop strategies include the general environment which entails demographic, economic, political/legal, socio-cultural, technological, global and physical trends, the interplay of the industry environment that often impact... on the...
12 Pages(3000 words)Term Paper

Kelloggs Special K

...supported by the integrated focus strategy and operating principles. The foundation of its business lies in its values, its people and its societal commitments. Its core competencies are the skills among the employees that provide the advantage to the company consisting of the resources available. Kellogg's has far reaching; well defined and clear competences to enable them beat a world’s best. The competences are; it is strategic, functional, and has a corporate ability. It has a flexible structure of organization that fits in the demands and needs of the locals. Kellogg has been developing its image through creating a customer values, customer service...
14 Pages(3500 words)Essay

Business Strategy - company analysis

...?Introduction Foster’s Group is one of the leading beer and wine-making firms in Australia with interests in other countries of the world also. Started in 1854 by Two American Brothers, Foster’s Group evolved over the period of time as its management and ownership kept on changing during that time. (Foster's Group, 2011). Firm has adapted the strategy of entering the domestic market through its multi-brand market presence whereas at the global level, it has confined itself to global wine and global beer business. Firm’s global strategy is based upon developing local brand awareness while at the same time ensuring that firm is able to sell both its premium as well as non- premium products...
8 Pages(2000 words)Assignment

Communications plan Of kelloggs Company vary depending on the culture of the target group. This is due to the fact that; different cultures consume different foods and despise different foods too (Peterson, 2004, 15). Competition is also a factor that greatly affects the operations of Kellogg’s Company because; the company operates in a highly competitive industry, the food industry (Kellogg's, 2008, 7). There are many other businesses that are engaged in the supply of fast foods and ready-to-eat cereals. Most of these businesses also have strong financial positions and thus they are highly competitive. Therefore, Kellogg’s also has to improve its...
8 Pages(2000 words)Essay

Company Strategy

...(Diageo, n.d., p. 8). Human resources is also one of its strengths. Guinness International Learning Centre was set up for the purpose of training and development (Diageo, n.d., p. 8; Smagalski, 2006, online). Besides, the building of a pool of talented human resources is its core strategic imperative (Diageo, n.d., p. 8). Hence, it provides a competitive compensation package (Diageo, n.d., p. 8). Guinness is also established and strong in the Africa market (Diageo, n.d., p. 7). Guinness's parent company, Diageo is "the world's leading premium drinks business with a collection of international brand" (Diageo, n.d., p. 1). Guinness's weaknesses are that it is not the leader in market share in Asia...
5 Pages(1250 words)Essay

Company strategy

...Change in Business Strategy of Vodafone Roll No: Teacher: 7th October 2008 Change in Business Strategy of Vodafone The newspaper article that is selected for this paper is related to Vodafone that is an international company and which has gone through many phases of change of business strategy. The company has recently changed its business strategy in 2006 due to which, it has been facilitated with much profit and flexibility for its workers and customers. The company is a famous mobile phone company that has introduced various innovatory...
2 Pages(500 words)Article

Business Strategy Coca Cola Company

...Business Strategy – Coca Cola Company Introduction (Executive Summary) Cold drink industry has always been highly competitive. Although there are only two contenders in the market Coca Cola and Pepsi the tug of war has been very ferocious (Fox, et al., 2007, pg 56-57). The cola war spread over now on world scale and both the giants are waging it with the newest weapons they have in command. The industry has seen many ups and downs through ages and arrived at the maturity stage. For last four years till 2006 Coco Cola Company had been facing problems in the market that might be cyclical. The company is trying hard to retain the leadership position they had for ages. The business performance of 2007 has shown positive development... to the...
9 Pages(2250 words)Case Study

E-Business Strategy-Company Report

...Company Report of King Abdulaziz Jeddah Executive Summary I am a of Put here, I am currently doing research on King Abdulaziz University and its Distance Learning Department. After a thorough analysis of their existing IT infrastructure, I have proposed three new IT strategic steps that will prove to give the university a competitive edge in their respective market. The report first briefly states the history of the university, their goals, finances and SWOT analysis. After the organization background, the existing systems are discussed and their limitations. Then, the three IT strategic initiatives that have been proposed for the university are explained. Finally, these three proposals are evaluated on the basis of...
8 Pages(2000 words)Essay

Marketing Management at Kelloggs Company

...that its product appear unique in the market and generate high interest from existing and even the potential customers. Since Kellogg is not the only one dealing in cereal products, conducting a market research would provide vital information about other companies and products in the market. It is common business practice for competitors to assess and react to a new player in the industry and adopt measure to defeat it. Therefore, Kellogg would best be placed to know changing dynamics within the market and help it readjust accordingly. Such a strategy would involve developing key measures to stay ahead of rivals in the long term (Pine 1993). It is one...
6 Pages(1500 words)Essay

Business Strategy of Google Company

...product and service offering that helps capture the needs of a large section of the market. The company in this aspect also launched its own browser named ‘Chrome’ to challenge its arch rival Microsoft. This diversification strategy has been undertaken by the organization largely to challenge its competitors and maintain its dominance in the search engine market. Task 2 Ansoff Growth/Vector Matrix The Ansoff Matrix has been used as the strategic tool for explaining the future direction of the business of Google Inc. The generic strategies before the companies have been categorized into four different alternatives in the model. The four generic...
12 Pages(3000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Business Strategy of Kelloggs Company for FREE!

Contact Us