Current paper focuses on the strategic characteristics and growth of Virgin Group. Reference is made to the Group’s strategic development history, its current strategic characteristics and its strategic prospects in the future. The research on the Group’s past and current strategic choices has proved that there are two key criteria mostly influence the firm’s strategic framework…
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In order to understand the strategic development history of Virgin, it would be necessary to refer to the context of strategy, as a key criterion for the success of business operations. In accordance with Waters (2006) the term corporate strategy ‘contains all the strategic decisions that affect the whole diversified corporation’ . In the above context, corporate strategy refers to a series of organizational problems, such as the following ones:
a) which part/ sector of the organization is of more importance for the organization’s growth,
b) at what level integration should become one of the organization’s activities,
c) how the growth of the organization can be secured – especially in the long term,
d) in which way the organization’s mission could be achieved,
e) how the strategies of the organization’s different sectors can be combined so that organizational culture is secured, and so on. In other words, the corporate strategic history shows the methods used by the organization for promoting its culture and achieving its goals; these methods can be differentiated across organizations – in accordance with the conditions in the internal and external environment but also the aims and the values of each organization. It is clear that the strategic development history of successful corporations, like Virgin, can be identified in the practices these firms used not just for entering the global market but also for securing a long term growth – as proved through the organization’s current performance, analyzed in the section that follows. The strategy of Virgin has been considered as unique – mostly in terms of its structure and operational processes. As already explained above, the group includes a
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This period of time may extend to even one year or beyond like a decade. The nature of longitudinal studies that involves cohorts entails the use of same test subjects over the period of study. However, this kind of study is most commonly applied in the fields of psychology, medicine, sociology (Huesmann, Moise-Titus, Podolski & Eron, 2003).
The introduction of the company will enable to assess the existing scenario of Virgin Trains in the context of the UK rail service. The research is conducted with the help of SWOT and Porter’s Five Forces Model. SWOT analysis is done to find out the Strengths, Weaknesses, Opportunities and Threats of the company.
Globally, it is known that young people interact more effectively than older people do. There are mostly likely to purchase the commodity to fulfil their need of socializing. Youths particularly teens mostly use MMS and SMS that is affordable
Among other leading UK and global companies listed within UK FTSE 100 is the GlaxoSmithKline Plc. It is a public limited company whose shares are traded within the London stock exchange among other agencies. It is a global company whose main responsibilities are research, manufacturing, development and marketing of pharmaceutical products.
By dwelling or its recent strategic development history, this paper will have a better understanding of its present position and available strategic choices. This would include looking at the past 5 to 25 years by focusing on those years which have the strategic link on the recent strategic development of Starbucks.
This move is technologically driven and complemented by immense creativity and innovation. This is a business line that is yet to be operationalized, let alone exploited. This heightens the company’s stake relative to business and industry strength and attractiveness
Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.
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