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Longitudinal Strategic Development Study Virgin - Essay Example

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Current paper focuses on the strategic characteristics and growth of Virgin Group. Reference is made to the Group’s strategic development history, its current strategic characteristics and its strategic prospects in the future. The research on the Group’s past and current strategic choices has proved that there are two key criteria mostly influence the firm’s strategic framework…
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Longitudinal Strategic Development Study Virgin

Download file to see previous pages... In order to understand the strategic development history of Virgin, it would be necessary to refer to the context of strategy, as a key criterion for the success of business operations. In accordance with Waters (2006) the term corporate strategy ‘contains all the strategic decisions that affect the whole diversified corporation’ . In the above context, corporate strategy refers to a series of organizational problems, such as the following ones:
a) which part/ sector of the organization is of more importance for the organization’s growth,
b) at what level integration should become one of the organization’s activities,
c) how the growth of the organization can be secured – especially in the long term,
d) in which way the organization’s mission could be achieved,
e) how the strategies of the organization’s different sectors can be combined so that organizational culture is secured, and so on. In other words, the corporate strategic history shows the methods used by the organization for promoting its culture and achieving its goals; these methods can be differentiated across organizations – in accordance with the conditions in the internal and external environment but also the aims and the values of each organization. It is clear that the strategic development history of successful corporations, like Virgin, can be identified in the practices these firms used not just for entering the global market but also for securing a long term growth – as proved through the organization’s current performance, analyzed in the section that follows. The strategy of Virgin has been considered as unique – mostly in terms of its structure and operational processes. As already explained above, the group includes a ...Download file to see next pagesRead More
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