Nobody downloaded yet

Marketing in the 21st Century - Essay Example

Comments (0) Cite this document
Summary
This piece of research work presents a brief report based on various marketing concepts like marketing mix, segmentation, advertising agency and positioning from the view points of a marketing consultant who works for Hotel Verta, situated in Battersea, London…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Marketing in the 21st Century
Read TextPreview

Extract of sample
"Marketing in the 21st Century"

Download file to see previous pages Marketing mix is an extremely important step in marketing planning once the company has decided the overall marketing strategy. Marketing mix is a set of tactical marketing tools that the company or precisely the marketing management wants to produce a response in its targeted market. Marketing Mix consists of four significant marketing elements, namely Product, Price, Place and Promotion and they are generally termed as 4Ps of marketing. As Belch and Belch observed, an effective marketing occurs when and where there is an exchange process and business relation by examining customers’ needs and wants, designing, manufacturing and developing products accordingly, distributing them to customers, offering them to customers for an affordable price and arranging certain programs that can promote customers to make them aware and interested of the products.
As and when there is a careful and effective combination between these elements, and especially there is an integrated approach to these elements, the marketer will be able to influence the demand in the market and thus to bring greater competitive advantages. In recent years, markers have been giving greater emphasis to devise marketing activities to assemble fully integrated marketing programs so that the company can create, communicate and deliver value to the customers. The ultimate goal of the effective marketing mix strategy is to create and deliver values to the customers....
In recent years, markers have been giving greater emphasis to devise marketing activities to assemble fully integrated marketing programs so that the company can create, communicate and deliver value to the customers (Kotler and Keller, 2006, p. 19). The ultimate goal of the effective marketing mix strategy is to create and deliver values to the customers. Integrated Marketing Communication approach, that attempts to build strategic combination between marketing elements, has been considered to be an easy system approach to achieve the marketing goal. When it comes to the Hospitality industry, the main product mix is mostly of Service in nature. As far as Hotel Verta is concerned, various multicultural and organic food and drinks it prepares and makes them available to customers along with superior services it offers inside the hotel are the major portions of its Product element. Quality of the foods, varieties available, wedding specials, Spa verta, different designs and organic characters along with attractive packaging are some of the important variables of the product mix. Price is simply the amount that the products are offered for sale. But when it comes to Hotel Verta, discounts, free-food corner, credit allowances etc help the company create more values to its customers. Place normally indicates marketer’s activities that make the product available to the targeted customers for an affordable price. Highly attractive rooms, eco-friendly environments, the spa and rest rooms, and other infrastructures are helpful to retain customers and convert them to be loyal and therefore are some of the significant factors that add values to customers. As far as the Promotion element is ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing in the 21st Century Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1390952-marketing-in-the
(Marketing in the 21st Century Essay Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/marketing/1390952-marketing-in-the.
“Marketing in the 21st Century Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1390952-marketing-in-the.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Critically evaluate the role of marketing in developing strong fashion brands in the 21st century'
...?First Part Role of Marketing in Developing Strong Fashion Brands Introduction Before going into the details of the role of marketing in developing strong fashion brands in the 21st century, let us get a better understanding of what marketing actually is and what benefits effective marketing can provide to the companies. Marketing means to promote a product or to make the people aware of the products of the company. Companies, which design fashion brands, launch marketing campaigns for creating awareness among the public about the newly manufactured products. A marketing campaign not only includes...
5 Pages(1250 words)Essay
Explain the relevance of marketing concept to the 21st century business of Virgin Group
...?Topic: Explain the relevance of the marketing concept to the 21st century business of your choice? A case of Virgin Group. (1964 words). Criteria The business environment in which organizations operate during the contemporary period is dynamic and it is also characterised by factors such as competition, ever changing needs of customers and technological innovations. Thus, the organization’s success in this competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as marketing concept in business is concerned, it can be seen that the ideal criteria that can be used to select one depends on the goals and objectives to be achieved... . Introduction...
8 Pages(2000 words)Essay
Explain the relevance of marketing concept to the 21st century business of Boots
...? Explain the relevance of marketing concept to the 21st century business of Boots Table of Contents Introduction 3 Marketing Concept 3 Business Background 6 Relevance of Marketing Concept 7 Marketing Mix Strategy: 4Ps Framework 7 Ansoff Marketing or Product Mix 9 Conclusion 11 References 12 Introduction Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services. Marketing is the critical business function that helps to attract the customers. Organizations can choose five different competing concepts...
8 Pages(2000 words)Essay
The Relevance Of Marketing Concept To The 21st Century Business Of Sony
...? Explain The Relevance Of Marketing Concept To The 21st Century Business Of Sony Table of Contents Introduction of Sony 3 of the Marketing Concept of Sony 3 Introduction of Sony Electronics 6 Explanation and importance of the marketing concept applied in Sony Electronics in 21st century 7 SWOT Analysis of Electronics Segment 7 Porter’s Five Forces model to analyze the segment of electronics of Sony 8 Conclusion 10 References 12 Introduction of Sony Sony Corporation is one of the legendary Japanese multinational conglomerate brands operating successfully in the segment of electronic products, since 1946. It is headquartered in Konan Minato, Tokyo of Japan but serves the customers of worldwide. It was founded by Akio Morita and Masaru Ibuka... of...
8 Pages(2000 words)Essay
Relevance of marketing concept to the 21st century business of sainsbury
.... The company treats its people with a lot of care as they are the main asset of the company. The company believes in bringing in difference and also feels proud of the contribution it has made towards the welfare of the communities that it serves in. The core values of the company include partnership, trust, service, entrepreneurship and simplicity. Marketing Concept and Sainsbury in the 21st Century The marketing strategy of Sainsbury includes the growth in the core business by the concepts of innovation and value creation, constant improvement in productivity and growth opportunities in new high growth markets launch of the company products brands in different...
7 Pages(1750 words)Essay
Social Marketing
...maintaining a strict ethical code. References Andreasen, A 2006, Social marketing in the 21st century, Sage Publications, London. Andreasen, AR & Drumwright, ME 2000, Alliances and ethics in social marketing, Social Marketing Institute, Washington DC, viewed 2 May 2007, < http://www.social-marketing.org/papers/allianceJan2000.html>. Fact sheets: Tobacco/Smoking cessation, National Cancer Institute, Washington DC, viewed 2 May 2007, . Kotler, P 2005, Improving the impact of social marketing, Presentation at the World Future Society 2005, Northwestern University, Evanston IL,...
3 Pages(750 words)Essay
To what extent is marketing a hindrance or help to democracy in the 21st century
...Marketing, the media, citizens and the of democracy in the 21st century: an academic critique Ideally, it is democracy, or the political systemin general, that affects the dynamics of marketing since it is a tool that must be tailored according to the specific political environment it operates in. However, today particularly in advanced democracies and capitalist economies, marketing became a driving force in the political system, effecting both positive and negative changes. This paper will explore how this came to be, specifically addressing the issue on how marketing becomes a hindrance or positive force helping democracy in the...
13 Pages(3250 words)Essay
(Oral Presentation script) Ethical problems in international marketing
...to draw their focus properly on all ethical issues in order to achieve success in the international world. Overlooking those issues can put an adverse impact on the businesses. Therefore, companies aiming to expand their businesses should give respect to cultures and business ethics of other countries in order to enjoy success and avoid business failure. References Capon, N. (2007). Managing Marketing in the 21st Century. New York, NY: Wessex Publishing. Czinkota, M. (2011). Ethical Issues in International Marketing. Retrieved from http://michaelczinkota.com/2011/11/ethical-issues-in-international-marketing/ Gopal, G. (n.d.). Ethics in Marketing....
2 Pages(500 words)Essay
Marketing Model
...consideration. Other areas of knowledge are the customer’s preferences and awareness concerning the product under consideration. On this basis, there is a need of integrating all these strategies for purposes of achieving efficiency in marketing (Rosenbloom, 2013). On this basis, the functions of marketing in the 21st century is integrating the wants and needs of customers to the other functions of the organization such as finance, Research and Development, production and personnel. On this basis, in the 21st century, marketing alone does not hold the success of the organization. This also applies to the other functions of the...
4 Pages(1000 words)Essay
Marketing in the 21st Century
3 Pages(750 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing in the 21st Century for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us