Retrieved from https://studentshare.org/marketing/1589596-using-your-adopt-a-business
https://studentshare.org/marketing/1589596-using-your-adopt-a-business.
Task: Adopt a Business Retailer In any business venture, there is a need to utilize quality business models that aim at increasing profits. These models should be weighed in terms of their profits and losses. Therefore, this paper aims to discuss the various stages of Three-Stage of Service Commission and their implications folds the business and customers. Additionally, the discussion attempts to evaluate other recommendations that a retailer can pursue to boost sales and profits (Jefferson).
In an Adopt, a Business Retailer, there are the Three-Stage of Service Commission stages which entail pre-purchase, Service Encounter and Post Encounter. On that note, pre-purchase involve an awareness of the clients such as the products and services they want. Additionally, in sensitization of awareness, the retailer must learn the preferences and tastes of clients and receive a reliable feedback (Jefferson). That aspect brings us to information search. In order to gather a database related to customers, the business retailer should venture in the field and ask questions.
Similarly, after information search an evaluation of alternatives and decision concerning purchase is significant. Furthermore, in a service encounter stage, an evaluation of contacts in terms of low and high should be considered. This assists in understanding of the servuction system and implications on service delivery in the business and how it affects clients. Additionally, in the post-purchase stage, a strict analysis of service performance is imperative in order to plan for future intentions.
However, in Flower of Service Model there are various dimensions of how the business fits. For example, starting with business core service, payment before any delivery is extended to the customers. Furthermore, in terms of customer satisfaction, when one petal of the flower is broken such as hospitality during service, clients are bound to complain. Therefore, in applying Flower of Service Model, the retailer receives information through consultation from various sources (Mary). In addition, the retailer should consider taking orders earlier to avoid running out of stock.
This will involve recording billings of stock and purchases made and profits and losses incurred. Alternatively, in terms of enhancement and facilitation of customer processes, the model, customers need to given relevant information connected to commodities and services offered by the retailer. Additionally, information should cover issues of sales, product change, warnings and reminders among others.There are numerous options that I would implement to develop new services for my customers. For example, the retailer can offers discounts, promotions and cut costs for clients periodically to retain their presence and boost profits to help in the success of the business.
Similarly, the retailer can employ effective structures of responding promptly to complaints and comments from clients and offering immediate feedback (Khungar). Additionally, in terms of enhancing and facilitating services to add value to customer experience, there is a need to produce newsletters and journals about products and services offered. There is also urgency of enabling customers to make payments through techniques of their choice. For example, use of credit cards and post paid services.
In conclusion, the success of any business is determined by the model implemented by the business owner. Similarly, the adaptability to changes affecting the market also contributes in affecting sales and profits (Jefferson). Therefore, every retailer must strive to satisfy his clients while applying the model of his type effectively.Works CitedCurtis, Lewis. Flower of Service Model and its Implications in Marketing. Rivergreen, 12 Apr. 2006. Web. 18 Feb. 2012.Jefferson, Neil. The Strategies of Using Marketing Models.
Sage Publishers, 21 Mar. 2005. Web. 18 Feb. 2012.Khungar, Lalit. Marketing of Services a lesson 85. HubPages Publishers, 16 Nov. 2009. Web. 18 Feb. 2012.Mary, Miller. The Success of Marketing in the 21st Century used by modern Business People. 02 Aug. Web. 18 Feb. 2012.
Read More