This orientation essentially revolves around introducing United Kingdom and its business culture to you as it is your first visit to this country. United Kingdom is a country with rich traditions and culture along with the influence of modernization…
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United Kingdom is a country with rich traditions and culture along with the influence of modernization. The business environment of UK is unique with respect to several aspects. There are certain established norms which are supposed to be followed in the British culture such as dress code, conversation mannerisms, dining etiquettes along with conduct related to titles and gift giving. In the field of business, you are required to exhibit judicious and ethical traits in order to win the confidence of the ever observant British businessmen. With globalization affecting the entire world, business strategies in UK have also transformed to yield innovation in markets as the key success indicator. As a result, you need to be very vigilant of the commercial atmosphere to facilitate growth in our subsidiary. I would advice you to understand the British culture scrupulously as well as develop the valuable tool of Cultural Intelligence. I am convinced that awareness of these dynamics will help you in having a prosperous three year contract in UK. INTRODUCTION As the regional manager for United Kingdom, I cordially welcome you to the local subsidiary of our Multinational Organisation. I am conscious of the fact that you are coming to United Kingdom for the first time; hence, I have made an attempt to facilitate your 3 year stay in this country by briefing you about the cultural nuances which you would come across in United Kingdom. Along with that, this paper would also enhance your understanding about the business environment of UK in addition to government policies with regard to subsidiaries and Multinational Corporations. You must be aware that this subsidiary of our company has been active in London, the capital of UK for quite sometime now. London has always been a business nucleus in this region. Recently, London was surveyed as the best city in Europe in terms of establishing a business, employing qualified people, and accessibility to market (UK Trade & Investment, 2011). Over the years, our company has earned its reputation in UK through exceptional services to customers and caring attitude towards employees and other stakeholders. However, the multidimensional dynamics of this country have often had a role to play in the functions of our subsidiary. RESEARCH It is necessary to provide you first with the fundamental research I conducted regarding United Kingdom so that you could get a feel of the country. It is a country which provides a perfect mix of traditions and modernism. Situated in Western Europe, its capital is London. The population of the country is estimated to be over 60 million (Directgov, 2012). The ethnic structure consists of a majority of whites including English, Scottish, Welsh and Northern Irish whereas smaller percentages of Blacks, Indians and Pakistanis are also found. With people migrating in huge numbers to the United Kingdom, the society has become rather a multicultural one. Though there is no declared official language, but since English is spoken by more than 70% of the population, hence it is considered to be the national language (Godfrey-Faussett et al. 2004). The United Kingdom is made up by four countries: England, Scotland, Wales and Northern Ireland (William, 2010). Foreigners often err in making use of the word ‘British’. It is imperative to know that British stands for a person who comes from any of the four countries while English, Scottish, Northern Irish and Welsh are used when referring to the particular countries of the person. Though over the last few years, people from diverse races, castes and creeds have
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