(Oral Presentation script) Ethical problems in international marketing - Essay Example

ETHICAL PROBLEMS IN INTERNATIONAL MARKETING goes here] s [Due the paper] In today’s business world, companies need to consider ethical problems in marketing when doing international marketing of their products and services. This paper focuses on different kinds of ethical problems associated with international marketing. The paper also discusses the ways to minimize or overcome those problems in order to do successful international marketing. The researcher focuses the role of the marketing manager in developing effective international marketing strategies and policies.

This research draws upon the major ethical problems, such as, racial discrimination, corporate social responsibility, public awareness of risks associated with product use, keeping high prices for citizens of developing countries, and respecting the political and cultural environments of other countries. After describing the problems and their effects on a company’s image, the researcher provides some effective mechanisms to deal with those international marketing issues. Through discussing these problems, this research highlights the importance of considering ethics while doing international marketing.

Title‘Dealing with Ethical issues In International marketing’Introduction In the present world, ethical marketing is the key to success for a company in the international world. Those days have gone when companies needed to consider the business laws, customers’ needs, and culture of only their host nations. Today, companies need to consider the cultural, political, and economic environment of all those countries where they plan to expand their businesses. Failing to consider any of the ethical marketing issues can result in destroying the image of the company among international customers.

Marketing managers are responsible to draw their focus properly on each of the ethical marketing issues in order to achieve the desired set of goals. Therefore, in this paper, the researcher will focus the international marketing ethical issues and the ways to overcome those issues.Ethical Issues in International Marketing Some of the major ethical marketing issues include racial discrimination, public awareness, product prices, and political and cultural environments of other countries.- Racial Discrimination If a company discriminates against any particular race while marketing the products in the international world, it can put an adverse impact on the image of the company.

For example, if a company markets a color fairness cream in an African country by saying that White is the best, it would be against the ethics of marketing.Public AwarenessCompanies also need to make public aware of the risks associated with the products being marketed. For example, if a pharmaceutical company is marketing a new drug in other countries, it should make people aware of the side effects of the product, if any, in order to make them decide whether they should use the drug or not.

Product PriceCompanies also need to consider the buying power of the international customers. They should never set the prices higher than the buying power of the people living in other countries in order to resolve the product affordability issue.- Political and Cultural Environments Every country has different cultural and political environments. Marketing managers need to study the political affairs and cultural norms and values of other countries while designing international marketing strategies.

Companies should never market such products in other countries, which are not permitted to them either by religion or by law. For example, alcohol is prohibited in some cultures. Therefore, companies should not market alcoholic products in such countries.Conclusion Marketing managers are responsible to draw their focus properly on all ethical issues in order to achieve success in the international world. Overlooking those issues can put an adverse impact on the businesses. Therefore, companies aiming to expand their businesses should give respect to cultures and business ethics of other countries in order to enjoy success and avoid business failure.

ReferencesCapon, N. (2007). Managing Marketing in the 21st Century. New York, NY: Wessex Publishing.Czinkota, M. (2011). Ethical Issues in International Marketing. Retrieved from http://michaelczinkota.com/2011/11/ethical-issues-in-international-marketing/Gopal, G. (n.d.). Ethics in Marketing. Retrieved from http://cbe.elmhurst.edu/gopal/documents/Marketing_Ethics.pdfKeillor, B. (2007). Marketing in the 21st Century: New World Marketing. West Port, CT: Praeger Publishers.