Nobody downloaded yet

Ethics On Pharmaceutical Marketing A Review Of Literature - Dissertation Example

Comments (1) Cite this document
Summary
This literature review aims to view studies on ethical procedures of pharmaceutical marketing. Objective of the review is to find out whether prescribers are affected by marketing practices of drug companies. Focus of the review will be on detailing practices, cost of promotions and outlook of the industry. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Ethics On Pharmaceutical Marketing A Review Of Literature
Read TextPreview

Extract of sample "Ethics On Pharmaceutical Marketing A Review Of Literature"

Download file to see previous pages Pharmaceutical marketing has been defined as any activity in the pharmaceutical industry that includes advertising, detailing, freebies and sponsoring of conferences and symposia by a drug company that is intended to promote the sales of is products. (medical dictionary). Pharmaceutical marketing is governed by ethics code that sets “standard for the ethical marketing and promotion of prescription products directed to the healthcare professions”. (Kintanar and Teehankee) Ethos of pharmaceutical marketing should subscribe to the independence of healthcare professionals that means they should exercise impartiality in medical judgment. This means absence of conflict of interest, whether potential, actual or apparent.
Marketing practices.
Cousin’s study that used interviews highlighted three marketing practices that are influential on the prescribing behavior of physicians. First, physicians were found to be influenced by marketing representatives through their direct marketing and detailing. By example, physicians are influenced by sales representatives who visit them to promote their product. Second, is by the sponsorship or training as a form of continued medical events as earlier discussed. Third, is the effect of the direct-to –customer advertising having on patients....
Accordingly, 28% of marketers used distribution of samples, 36% practices detailing, direct to customer approach (DTCA) 7%, holding of meetings, 3%, journals, unmonitored 25%, and e-commerce 0%. Chart 1. Segmentation of marketing practices Hashley detailed in his study that samples constitute a large expense in pharmaceutical marketing. Samples go hand in hand with detailing as these are used by the sales force when they visit their clients. Chart 1 shows the segmentation of marketing practices in the industry and its corresponding activities as prepared by Hashley. These practices continue to be the norms in pharmaceutical groups and are called traditional marketing. Braun Group stated that the traditional strategies in promoting products are giving drugs as free samples to doctors, providing details of their products through journal articles or opinion leaders. It is also customary upon pharmaceutical companies to give gifts with company logo or details of its products. Pharmaceutical companies also spend on continued medical education by sponsoring seminars. Braun in his assessment saw the need for new pharmaceutical strategies because of change of lifestyle and consumer behavior such as use of internet and digital media Holding of meetings Holding meetings, or in pharmaceutical parlance, the “continuing medical education” has been discussed in the study of Cousins (2003) wherein he described the forum as unethical procedure. Cousins argued that CME is one of the contested marketing strategies because when the pharmaceutical company sponsors an event, it serves like a commercial endorsement of their products rather than support to medical education. In this, he commented that what is supposed to be an educational forum becomes a pharmaceutical ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Ethics On Pharmaceutical Marketing A Review Of Literature Dissertation”, n.d.)
Retrieved de https://studentshare.org/marketing/1390882-ethics-on-pharmaceutical-marketing-a-review-of-literature
(Ethics On Pharmaceutical Marketing A Review Of Literature Dissertation)
https://studentshare.org/marketing/1390882-ethics-on-pharmaceutical-marketing-a-review-of-literature.
“Ethics On Pharmaceutical Marketing A Review Of Literature Dissertation”, n.d. https://studentshare.org/marketing/1390882-ethics-on-pharmaceutical-marketing-a-review-of-literature.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
br
brandyn16 added comment 11 months ago
Student rated this paper as
The topic of "Ethics On Pharmaceutical Marketing A Review Of Literature" is quite often seen among the tasks in university. Still, this document opens a new perspective of seeing the issue. I’ll use the idea for my own example.

CHECK THESE SAMPLES OF Ethics On Pharmaceutical Marketing A Review Of Literature

Literature review

..., but rather just a medium through which other content is explained (Brinton, Snow & Wesche, 1989). Whether this is a successful approach is debated however, but Oxford (2001) states that if the content is at a level directly proportional to the skill of the learners, then it has a greater likelihood of being effective. Such as for example, teaching basic social skills at the most basic level and progressing to more advanced content such as literature or literature analysis at later stages. The greatest advantage of CBI is that it seamlessly integrates all language skills as adapting to certain content, particularly if it revolves around the culture of the target language, would require all skills for...
6 Pages(1500 words)Assignment

Forest Laboratories. Pharmaceutical Business Ethics

...?Business Ethics Table of Contents Discussion 3 References 7 Overview Forest Laboratories, a leading pharmaceutical company has pleaded guilty of illegal marketing of unapproved and misbranded drugs viz. Levothroid, Celexa and Lexapro; and also obstructing a Food and Drug Administration (FDA) inspection. The company unethically distributed large quantities of Levothroid which surpassed the limit set by the U.S. Food and Drug Administration. They even presented imprecise information and obstructed an FDA inspection regarding the presented data. Forest Lab also unethically encouraged the use of Celexa and Lexapro for pediatric use through off-label promotion, although the medicines were...
3 Pages(750 words)Research Paper

Literature review

...Facebook page, Twitter, email, even text messages mode of the station is able to receive thousands of reviews from the viewers concerning news stories that they aired. A company that places an advertisement can be able to device if its marketing strategy was successful enough. A student wishing to learn more information can use social media tools to have information concerning the degree of his/her choice. This means that social media have not only made the customers and users of the traditional media more flexible but also have increased the usage of traditional media. The social media tools have actually complemented the use of the traditional media tools. The use of social media tools, such as instant...
5 Pages(1250 words)Assignment

Literature Review

...? Literature Review Literature Review Performance appraisals or evaluations are crucial element of the maintenancefunction of human resources management. Through it, the employee should receive one’s due share of benefits in terms of remuneration, rewards and sanctions, psychological motivation, wholesome and safe working environment, among others. Performance appraisals are supposed to encourage continuance and stability, not only of the workers, but also of managerial personnel from the frontline to top management. Because they are not just servomechanisms, their activities and movements have to be placed under reasonable, fair and just observation and evaluation. The current study aims to examine and evaluate various practices... and...
5 Pages(1250 words)Coursework

Marketing Literature review

...Marketing Topic: Marketing Literature Review Grade Marketing Literature Review on Product Placement Introduction The literature review will analyze the development of product placement or advertisement in different countries at different times. This will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland. Also, the...
4 Pages(1000 words)Literature review

Literature Review on Marketing

...?Running Head: Literature Review on Marketing Literature Review on Marketing [Institute’s Table of Contents Brand 3 Luxury Brand 4 Marketing Communication 5 Communication Strategy for Students 6 Psychology and Marketing 11 Creating Brand Name Loyalty 11 Street Marketing 12 Educational Commercialization 12 Recent Trends 14 Marketing Communication based on Location 14 Increase in Games’ Download 14 Integrated Social Media Advertisements 15 Student Sourcing via Social Media 15 Brand Promoters 15 Assessing Social Media 16 Enhanced Video Sharing 16 Corporate Blogging 16...
15 Pages(3750 words)Literature review

How Advertising is influenced by Ethics

...? How Advertising is influenced by Ethics? of the Table of Contents Introduction 3 2. Literature Review 4 2 Influence of Ethics in Advertising 4 2.2 Principles of Advertising Ethics 5 2.3 Advertising Ethics Germane to Healthcare Marketing 6 2.4 Code of Ethics in Healthcare Marketing 7 2.5 Pharmaceutical Companies and Misleading Practices 8 2.6 Downplaying Information related to Drug Risk on Television 9 2.7 How much Trouble Health Care Marketing Causes? 10 2.8 Ethics in Advertising Healthcare Services 10 2.9 Effect of Unethical Healthcare...
13 Pages(3250 words)Research Paper

Pharmaceutical Marketing

...s: Effects of Pharmaceutical Marketing Introduction The pharmaceutical industry is the industry that is involved in researching, developing, producing and marketing of drugs that have been licensed to be used as medications. The industry is also involved in marketing the pharmaceutical products and what many people do not agree upon is that the pharmaceutical marketing affects both the professionals and the patients who use the pharmaceutical products. It is important to note that the industry is subject to numerous laws and regulations which address the industry's activities pertaining...
5 Pages(1250 words)Essay

Literature Review of relationship marketing

...Section Literature Review on Relationship Marketing Relationship Marketing is emerging as a new phenomenon however; relationship oriented marketing practices date back to the pre-Industrial era. Although marketing practices can be traced back as far as 7000 B.C. (Carratu, 1987), marketing thought as a distinct discipline was borne out of economics around the beginning of this century (Jr., 1992). As the discipline gained momentum, and developed through the first three quarters of the twentieth century, the primary focus was on transactions and exchanges. However, the development of marketing as a field of study and practice is undergoing a re-conceptualization in its orientation from transactions to relationships (Kotler, 1994... and...
11 Pages(2750 words)Essay

Marketing Literature review

...Marketing Topic: Marketing Literature Review Grade Marketing Literature Review on Product Placement Introduction The literature review will analyze the development of product placement or advertisement in different countries at different times. This will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product...
4 Pages(1000 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Dissertation on topic Ethics On Pharmaceutical Marketing A Review Of Literature for FREE!

Contact Us