Nobody downloaded yet

An investigation into the impact of branding on growth of tablet computer for the UK market - Essay Example

Comments (1) Cite this document
This study explores how branding has impacted the growth of tablet computers in the UK market. The researcher critically reviewed literatures on the subjects of branding and its impact for technology products, particularly with reference to branding in the tablet PC market. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
An investigation into the impact of branding on growth of tablet computer for the UK market
Read TextPreview

Extract of sample
"An investigation into the impact of branding on growth of tablet computer for the UK market"

Download file to see previous pages Branding in the tablet industry 17 2.7 Chapter Summary 20 2.8 Research Hypothesis 20 Chapter 3: Research Methodology 21 3.2 Research Method 22 3.3 Research Design 22 3.3.1 Types of study 23 3.3.2 Theoretical vs. empirical 24 3.3.3 Nomothetic vs. ideographic 24 3.3.4 Cross-sectional vs. longitudinal study 24 3.4 Data Collection Design 25 3.3.1 Qualitative vs. quantitative study 25 3.4 Sampling Design 26 3.4.2 Variables 28 3.5 Data Collection, Measurement & Analysis 31 3.5.1 Sample size and instrument for data collection 32 3.5.2 Scaling 33 3.5.3 Ethical Issues in Collection of Data 33 3.5.4 Data Analysis Technique 33 3.6 Conclusion 34 Chapter 4: Analysis & Findings 34 4.1 Analysis 34 4.1.1 Quantitative Analysis 34 4.2.2 Analysis of Qualitative Survey 62 4.2 Findings 67 4.2.1 Major Findings of the quantitative survey 67 4.2.2 Other findings of the quantitative survey 70 4.2.3 Findings from (interview) qualitative survey 70 Chapter 5: Conclusion & Recommendations 72 5.1 Conclusions 72 5.2 Recommendations 79 Chapter 6: Reflections 81 6.1 Reflections about the topic 81 6.2 Reflections as a researcher 83 As a researcher, the sheer magnitude of involvement required, the difficulties in arranging the respondents for both the qualitative and quantitative study, designing and developing the instrument vis-a-vis the aims and objectives of the study, made to believe that a study of this nature is a supreme type of learning. Being a student of electric engineering in the undergraduate programme, this was the researcher’s first encounter with learning the business knowledge, particularly in marketing and branding. Though initially, it was...
This chapter provides an overview of the entire dissertation, starting with the background of the study that brings out the phenomenon of study. This is followed by a delineation of the need of such a study and its significance, which then leads to formation of the research question and setting the aims and objectives of the study. Subsequently, the chapter deals with a brief description of the research methods to be adopted for the study covering such issues as the research design, sampling, data collection and analysing.
1.2 Background
In the information age, two things have invaded into most of individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops.
With the release of iPad in April 2010, Apple created a revolution of table computers, even though a host of other companies such as Dell, and Samsung published their tablet computer in the same year; and followed by Blackberry PlayBook, HP Tablet, Asus Eee Pad, Data Ltd Tablets which were released in 2011. The tablet PC market has taken the technology market by surprise in terms of growth, product innovation, and marketing innovation. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“An investigation into the impact of branding on growth of tablet Essay”, n.d.)
Retrieved de
(An Investigation into the Impact of Branding on Growth of Tablet Essay)
“An Investigation into the Impact of Branding on Growth of Tablet Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
kasandraheller added comment 22 days ago
Student rated this paper as
At first, I thought 56 of pages is too much for such a subject. But now I see it could not be done smarter. As the author starts you see the complexity of the issue. I’ve read all at once. Terrific essay
Impact of Personal Finance on UK Housing Market
...with an insight into the structural change would be discussed in the study. UK Housing Structural Pattern, Government Policy & Impact of Personal Finance during 1999 to 2003 In UK, the procurement of the housing facility is largely facilitated by the financial risk and the structural pattern of the housing market. Apart from the traditional banks, UK housing market is financed largely by the large amount of investors from other countries (Fowler, 2013). The requirements for the strong growth in the UK housing market were largely dependent on the pricing of the residential and non-residential...
8 Pages(2000 words)Essay
Computer Market increase, demand for them should exceed supply. Product differentiation The personal computer market is dominated by a number of branded products. There is stiff competition among the players to market their product with a better competitive edge. As demand determines price, the companies are dedicated towards increasing prices for their products. In the computer market where both demand and supply are abundant, producers or sellers need to differentiate their product in such a way as to remain competitive and pull the attention of the customer to their product. Product differentiation is used by suppliers to distinguish their own products...
8 Pages(2000 words)Essay
Investigation of computer use
...Contents Introduction of Company’s Computers 2. Details of Computers 2 Hardware 2.2 Software 2.3 Laptop 3. Present Applications of Computers 4.Present Network System 5. Implementation of SAP 6. Training 7. Users 8. Security 8.1 Threat From the Unauthorized User 8.2 Threat From Internet 9. Backup 10. Data Protection 11. Suggestions 12. Conclusion Investigating Computer Use 1. Introduction of Company’s Computers: The company has been using the computers since about eight years. Initially about eight years ago the branch office purchased its first computer. However the staff was not trained in computers so it remained in the box for about 15 days. Later when it was opened no body can handle it properly. The staff also at that time was less... , there...
10 Pages(2500 words)Essay
Apples tablet computer iPad
...TECHNOLOGY During last decade Apple Computers has become a synonym for innovation and technological intuition. In his article “Innovation: iPad is child’s play but not quite magical” MacGregor Campbell provides analysis on what has been continuously called the most anticipated gadget of the year – Apple’s tablet computer iPad. Commenting on YouTube video of a two-and-a-half-year-old girl playing with her iPad, Campbell regards this device as an illustration for what “future ideal human-computer interaction” is likely to be (Campbell, par.5). iPad continues promoting idea of intuitive computing established by Apple in its iPhone: users can browse numerous...
1 Pages(250 words)Essay
A critical evaluation of marketing slogans and its impact on organisational branding: a case study of McDonalds (UK)
...A Critical Evaluation of Marketing Slogans and Its Impact on Organisational Branding: A Case Study of McDonalds (UK) Table of Contents Table of Contents 2 Literature Review 3 Branding 3 Elements of Brand 5 Marketing Slogan 6 Characteristics of Slogans 6 Objectives of Slogan 7 Importance of Slogans in Branding 7 The Slogan Brand Linkage 8 Literature Review Branding Healey (2008) thought, branding can be defined as a name, symbol, term, design or any other feature that helps to differentiate one’s product or service from that of the competitors....
4 Pages(1000 words)Essay
The Rise of the Tablet PC in the U.S. Market
...States tablet PC market is in a growth succession and has became very trendy and a great competitor for computer companies, and by 2015, tablet users are anticipated to develop from an expected 26 to 82.1 million. The market is presently dominated by Apple Inc., yet they will shortly have a new contestant challenging them to come down off their thrown thanks to China’s second-largest manufacturer of mobile-phone gear, ZTE Corporation, publicized its plan to uncover an Android tablet in the U.S. before the end of 2011. Apple’s tablet, the Ipad 2 achieved a market share of 75% in September 2011,...
2 Pages(500 words)Essay
Should tablet computer replace the traditional Textbook
...Should tablet computer replace the traditional Textbook Introduction I. Opener Building on Areas of Agreement Through the use of technologies, it is easy to save and good in the increase of individual output. College students are taught the importance of using technologies in todays’ business world. The efficiency of technologies such as academic tools such as smart boards, PDAs, computer tablets, and smartphones increase the productivity of users. College students are not different when it comes to the use of computer tablets for studying. The technology is light to carry, has enough capacity for holding vast amounts of data, is environmental...
2 Pages(500 words)Essay
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
20 Pages(5000 words)Dissertation
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
8 Pages(2000 words)Dissertation
An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market
8 Pages(2000 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic An investigation into the impact of branding on growth of tablet computer for the UK market for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us