International Business Strategy of Nokia Corporation - Dissertation Example

The study adopted the strategy typology and strategy orientation framework developed by Isoherranen & Kess (2011), where the organization is categorized as Defender, Protector, Analyser, or Reactor, according to its particular strategic characteristics. A sample of 100 respondents was asked to accomplish the survey questionnaire based on the Isoherranen-Kess framework. The sample was comprised of 50 managers, suppliers, or consultants working in or with Nokia in China, and another group of 50 similar participants working in or with Nokia in the UK.

The dissertation found that based on the answers of the respondents compared against each other, a different strategic approach was employed in each of the subsidiary operations. The diverse business environments in different localities demanded flexibility and adaptability from international businesses. The parent organization or central headquarters must factor into its strategic management the ability of overseas units to respond with its own level of strategic prerogatives to the demands of the host environment.

The introductory chapter provides the setting and background of the research, states its aims and objectives, and articulates the question and sub-questions which guide the progress of the research. The significance of the research topic is discussed as well as the importance of reaching the desired conclusion. The scope of the research is expounded upon, and the limitations for the inquiry are defined in this chapter. Inclusion and exclusions to the research are explained and justified.The term international business encompasses all forms and manners of economic activities that are carried out in the domain of commercial transactions between various geographic borders.

These transactions can be undertaken by either public or private enterprises to derive profits (Daniels et al., 2007). In the wake of the Second World War, various forms of multinational corporations were set up that explored business in offshore territories. This move has taken on new roles and forms in recent decades and has now come to feature in other sectors such as global politics.International business has a large part to play in the development of the global economy since they provide the goods and services that fuel growth.

A way to identify a corporation’s development potential is going to see how this corporation performs in international business. If a corporation can play an important part in the economy of different countries (developed and developing countries), we could say this corporation will succeed in international business.As we all know, Nokia is a large mobile corporation, it developed very quickly in the last decade and continues to pursue current strong growth and development in the 21st century (before Apple predominate the mobile market).

In recent years, Apple became the main force in the mobile market, compelling Nokia to shut down several of its stores and lay off a significant number of its staff the world over. It seems that for now, Nokia has suffered a setback in the global market.