Nobody downloaded yet

Case study on Nokia - Essay Example

Comments (1) Cite this document
Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Case study on Nokia
Read TextPreview

Extract of sample
"Case study on Nokia"

Download file to see previous pages Situation Analysis
Market Analysis
According to Informa Telecoms & Media, the global mobile phone sales are going to decline sharply in the next 5 years. The forecast says that total sales will be down by as much as 14% all around the world. Previously the expectation was that 7.43 billion devices would be purchased between 2011 and 2013; however that figure was lowered down to 6.39 billion. This downturn in the sales of mobile devices will be a major reason for handset manufacturers to turn their attention to the smartphone market, in order to maintain and increase the targeted sales value.
Company Analysis
Nokia provides cellular phone communication apparatus for all critical market, including WCDMA, GSM and CDMA. Its recent venture into the smartphone industry has been somewhat mediocre.
However, the organisation began as a manufacturer of pulp, rubber and cable. The organisation was founded by Fredrick Idestam in the year 1865. The company has strong research and development activities in over 10 countries and device manufacturing units in nine countries. The company sells its products in more than 150 countries around the globe.
Product Line Analysis The current product line analysis of Nokia is: Nokia Lumia Nokia Lumia is an innovative new venture of Nokia in partnership with Windows. The UK market currently has the models 800 and 710. The models have features like instant updates, super-fast mobile internet and innovative design. Smartphones Nokia’s Smartphones consists of business tools, social tools and navigation systems. It includes real time emails, calendar and document sharing features, sharing files in social networking sites, and most importantly GPS navigation systems. Symbian Belle The Nokia 700 and 600 are categorised under the Symbian Belle consisting of eye catching design, NFC sharing, faster browsing, six home screens, live widgets and pull down taskbar. Mobile Phones Other than Smartphones the general products can be typed based on features like touch, type, touch and type and keyboard. There is the E series, Asha range, C series, X series and N series. Accessories This consists of NFC sharing Bluetooth, cases and covers and travel in-car equipment. Customer Analysis Nokia is the largest manufacturer of mobile phones in the world. The success of handset manufacturers amidst this high rate of competition depends on successful market segmentation. Following are the segmentation variables of Nokia: Hi-fliers-This segment is concerned with the business executives and corporate honchos for whom cell phones are a device to co-ordinate and increase efficiency and productivity if business. In most cases ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Case study on Nokia Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(Case Study on Nokia Essay Example | Topics and Well Written Essays - 3000 Words)
“Case Study on Nokia Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
favian82 added comment 1 month ago
Student rated this paper as
I never thought 3000 words essay could be written in such a free manner. I loved the background of this essay. Will definitely use it for my own work!
Nokia company
...?Case Study Analysis/Report-Strategy Table of Contents Case Study Analysis/Report-Strategy Table of Contents 2 Introduction 3 Overview of the Company 3 3 Strategic Issue 4 Academic Foundations 5 Concepts & Theories Regarding Strategic Management of Organisations 5 Impact of External & Internal Environment on Strategy 7 Analysis & Evaluation 9 External Analysis 9 Internal Analysis 15 Conclusion and Recommendations 17 References 19 Bibliography 22 Appendices 23 Introduction Overview of the Company The origin of Nokia, the leading cell phone manufacturer, traces back to 1865 with the commencement of a project relating to forestry business by Fredrick Idestam who was a mining engineer in Finland. Finnish Rubber Works Ltd was set up in 1898... of...
13 Pages(3250 words)Essay
Critical review of Nokia case support
...? Critical review of Nokia Case support What is the likelihood of the project increasing our understanding of the area?  a. Are the research questions well motivated and related to the existing literature?  b. Are the hypotheses testable?  c. Is the methodological approach suitable for the research questions posed?  d. Does the data, or proposed collection of data, make the project feasible?  The project study for the Nokia corporation case for support is significant, since it deals with a topic that was not given much importance, until recently. The project deals with taking care of the rising elderly population (a worldwide phenomenon), and making their lives...
4 Pages(1000 words)Essay
Case Study Of Nokia Production Relocation
...?Gabriela Draghici Case study of Nokia production relocation December “Case StudyNokia production relocation” Nokia Company has been established and had official opening on 11th of February 2008 in Jucu, Cluj County, Romania. The Eur 60 million investment in the factory in Jucu has been one of the biggest in years in the country. Before moving to Jucu, Nokia closed its factory in Bochum, Germany. The German factory has been closed because of the high costs in comparison with those offered by Romania. After 20 years of operation in Germany, the closure of the factory in Bochum affected not only the 2,300...
3 Pages(750 words)Essay
Nokia telephone company
...the nature of the demand before any product is released to the market. Each product or department is assigned with different marketing managers and their assistants. However, there is the head marketing manager based in the company’s headquarter which is in Finland. One is meant to liaise with regional managers on the release of a certain product. Marketing departments have different specialists to ensure it remains the most popular and preferred mobile company in the entire globe. There are marketing researchers who conduct frequent relevant market studies to ascertain the current situation of a product and the necessary actions to accomplish or enhance it further (Brown 342). Nokia has qualified market planners...
10 Pages(2500 words)Essay
Nokia Managing problems
...and research & development. This study is designed to determine those issues that are causing the downfall of Nokia in the global market. The main concern of the report is to highlight those issues that are the reasons for declining in the performance of operation management department of Nokia. The analysis declares the main problems and results stated the areas of improvement in the functions of operation management and research & development department. INTRODUCTION In the last few years Nokia has been facing several problems in different areas of the organization in competing in the global market. The global market is changing day by day especially in the line of technological...
11 Pages(2750 words)Essay
Introduction to Nokia
...friendly systems. It is right now the leading mobile supplier in the world with the overall market share of 33%. It also holds the award of leading supplier of IP and mobile networks. Nokia is a broadly held company with listings on six major exchanges. Findings: Three out of the Five Disciplines of Innovative Organizational Learning (Dixon, 1995) best explain the strategies followed by Nokia to invoke creativity and innovation in its employees. 1. Personal Mastery Learning to cultivate the tension between a new vision and to transform the new vision into reality can expand people’s capacity to make better choices, and to achieve more of the results that they have chosen (Dixon, 1995). According to...
10 Pages(2500 words)Essay
Nokia co
...may be seen to have employed predatory pricing while penetrating local markets – a tactic that may be unethical as it directly affected sales of competitors. In this case, however, Nokia competed with its very own pricing scheme in other areas, being forced to pull lower their gross margins at the areas they are targeting to penetrate. This resulted to lower profits but at the end of the day, they were still able to hit their objective, which is to dominate the market. Nokia’s main strategy as it goes global is through the internet. To reach the target market, Nokia has established a unique website per region which features the new and available phone model to choose from....
12 Pages(3000 words)Essay
Developing strategies to achieve competitive advantage: case study Nokia (U.K.)
...81 Chapter 1 Introduction Nowadays, Competitive advantage is imperative for every company in order to differentiate themselves from the others and maintain its profitability in their industries. Competitive advantage can be defined as the ability of a firm to outperform its industry, that is, to earn a higher rate of profit than the industry norm (Besanko et al., 2007). If companies cannot gain a competitive advantage over their competitors, those companies will be most likely to lose their market share and may be weed out of the industry. In the other word, competitive advantage over competitors may supply companies with sustainability in their own industry. In this research will use Nokia as case...
72 Pages(18000 words)Essay
Adam Individual Assessment Case Study: Nokia-Microsoft Strategic
...Adam Individual Assessment Case Study: Nokia-Microsoft Strategic The purpose of this report was to assess the global smartphone industry in the context of strategic alliance (SA) between Nokia and Microsoft, which was been utilized by the former company as a part of the global strategy. By making appropriate use of secondary information, it was possible to conduct an in-depth analysis of the global strategy adopted by Nokia to counter the intensified competition and restrict further decline in the market share. The report outlined the various factors associated with a decline in the market share of Nokia, with an increase in the market popularity...
13 Pages(3250 words)Essay
Nokia Case Study
13 Pages(3250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Case study on Nokia for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us