CHECK THESE SAMPLES OF Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)
IT industry's explosive growth, thousands of .... A finding in the late 1990s was that even if attrition rates or voluntary resignations were half those of industry levels, at the higher positions, resignations were closer to industry rates.... Microsoft's success as the most dominant software company has been attributed both by company founders and outsiders to the extraordinary talent and drive of its employees....
6 Pages
(1500 words)
Case Study
The case study "Nokia Company from 2003-2008" states that The company's aim is to provide high-quality and innovative products and services that help the people to connect.... A majority of its products are sold through network operators, distributors, and its branded stores.... nbsp;… The paper shows that These stores are owned and managed by the retail partners of the company....
4 Pages
(1000 words)
Case Study
It can be said that the global smartphone market is currently dominated by two of the largest and most popular mobile manufacturers namely Apple Inc.... and Samsung Electronics while talking in terms of revenue generation, sales and share of the markets in the global arena.... nbsp;… The second most popular smartphone brand in the UAE region is the I-phone belonging to Apple.... The I-phone of Apple comprises of around 31 per cent of the entire smartphone market....
10 Pages
(2500 words)
Case Study
The present case study "Marketing Trends in the Mobile Phone industry" dwells on the idea that the best business strategies are developing an efficient marketing policy that can help business organizations to achieve growth in their areas of operation.... However, during the later years of 2000, the dominance of Nokia in the mobile phone industry began to diminish.... This is because of the introduction of smartphone products from companies such as Apples, Samsung and Google were able to take the company's market share....
6 Pages
(1500 words)
Case Study
This research discussion declares that Apple, Microsoft, and Google are the leading companies in the internet industry.... As the competition in the industry heightens, so do they continue to advance their aggressive marketing as the case analysis below portrays.... Mobile computing is the future of the industry.... The use of portable devises if the future of the industry as users continue to demand both convenience and mobility....
4 Pages
(1000 words)
Case Study
hellip; Nokia, known worldwide for its phones, and for its dominance of the smartphone market worldwide for many years, actually operates as a going concern with three different business lines or groups.... While the basic phones business of Devices and Services is still good, and while Nokia still has wide traction worldwide and especially in key areas around the world such as China, India, and Asia, its smartphone business has largely fallen off a cliff in terms of market share, beaten in the market by the revolutionary introduction of touch screen phones by Apple, in the iPhone, with Android by Google and by the army of Android players top-billed by Samsung....
10 Pages
(2500 words)
Case Study
Nokia also stands out for the equally dramatic collapse of its business, from being the most dominant player in the mobile phone business, to a player whose debt had been reduced to junk, with dwindling and increasingly marginal shares of the total smartphone market, the collapse of its market capitalization and revenues, and its precarious cash and overall financial position....
7 Pages
(1750 words)
Case Study
hellip; Apple became the front runner in customer appeal as people waited in line overnight to buy the new phone because of the differentiation that the company introduced in the mobile phone industry.... Unlike any other mobile phone or smartphone at that time, but like some of the other Apple products were already popular.... Apple has also successfully engineered products such as tablets, smartphone into a uniquely beautiful, efficient, and user-friendly way that have made its products marketable and lovable by users....
7 Pages
(1750 words)
Case Study