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Successful Products and Strategies of Apple Company - Case Study Example

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The paper 'Successful Products and Strategies of Apple Company' presents Apple Company which is one of the companies that succeeded in their marketing strategy, which catapulted them to greater heights. Apple introduced a new technology that was user-friendly and very interactive…
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Download file to see previous pages Graphics-intensive user interface and intuitive menus and user options were very essential in promoting sales. Although Apple had limited sales initially, it gradually increased their availability through differentiation versions and lower prices. Service providers have been able to access markets and increase their market base such as AT&T because of its relationship with Apple. Apple achieved an amazing turn around due to its increased commitment to innovativeness that most people refer to as the new digital economy making its success to have generated from having successful products and strategies, not by chasing metrics. Apple has also successfully engineered products such as tablets, Smartphone into a uniquely beautiful, efficient, and user-friendly way that have made its products marketable and lovable by users.
Steve Jobs and Steve Wozniak founded Apple in 1976 and Apple’s personal computers were amongst the best but later experienced a decrease in sales after the high competition in electronics began. Apple Company then started to produce a new product iPod that largely enhanced her revenues. Apple and Samsung are undeniably the fiercest competitors in the consumer electronics in the market with very large loyal fan bases particularly in their flagship products including the iPhone 5s and the Galaxy S4. Apple has clawed its way to smartphone market dominance though in a very different way compared to other players in the market especially in the way it releases new products. Apple company enjoys a multitude of fan sites and blogs, which cover them thus making it difficult to grasp at any fact or figures available to claim advantage to one side or the other in the market place by a competitor or even superiority for one side over the competitor. Apple is doing very well despite having a large number of competitors that have several things in common such as Samsung. ...Download file to see next pagesRead More
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