Apple computers inc - Essay Example

m 1978 to 1983, the company had many successful breakthroughs such as replacing the cassette drive with a floppy disk drive and VisiCalc as well as Lisa and generating sales of over $700 million. The years between 1989 till 1991 are known as the “golden ages” for the apple company by introducing the “PowerBook” technology. The company also presented three new products (i-mac, i-pod and i-store) between 1998 and 2005 which were new beginnings for the company. The company’s main target is to establish their brand name and become internationally diversified.

The company plans to achieve this target by putting the effort and having the ability to constantly innovate their products and believes that it needs to be successful in product differentiation in order to maintain and satisfy the needs of loyal customers. The ipod product, has contributed the most to establishing the company’s brand name worldwide and this product has become an international phenomenon. Apple has an everyday operation and the actual performance of the company is in very good shape.

The company adopts different competitive strategies depending on which market it is operating in. The company targets many segments in the market and operates in international markets. The company mainly adopts either the market leader or market challenger strategies and has also made some use of the niche player strategy. This has been highly determined by the product they are delivering to each market segment. However, there are weaknesses, treats and challenges in front of any company which apples would not be an exception too.

The apple company is well known for producing the easiest products to use in the workplace and the weaknesses are the simplicity in the use of the product provoked an image problem, lack of capability to make Predictions of demand, pricing strategies and being not IBM compatible. The treats are also considerable for apple company.As a result of the new window NT that