Critical Evaluation of Ipad Project - Assignment Example

Download file to see previous pages In terms of niche, Apple Computers, Inc (Apple) wishes to introduce a product which lies between the iPhone and MacBook in terms of function. Therefore Ipad is expected to be substantially better than both in terms of the following: web browsing, E-Mail, viewing and watching of images and videos, listening to music, Reading electronic media (Apple Inc). In terms of convenience, Ipad is indeed better than Macbook, but less convenient than the iPhone as the latter is much lighter. The aim of situating a product between the iPhone and MacBook is an excellent idea indeed as some corporate needs cannot be met by a simple iPhone, especially when we talk about large data, applications, and software. On the other hand, Macbook is now relatively heavy especially with the introduction of netbooks by HP, Acer, and Asus. Its appropriately occupies a product niche which does not compete with the existing Apple products, yet more innovative and improved than the competitor's netbooks. It is an innovative product as it is the first that introduces sole touch screen technology but this may also be a disadvantage as the market that it tries to reach - the non-computer experts will probably take time to appreciate touch screen technology.
There are a variety of reviews and expectation of the would-be performance of Ipad. "Apple change management has proved successful over the years as the company has adapted to the changing market by constantly redefining the design and purpose of digital technology" (Edward de Bono, 2006). Overall, its corporate culture has shown both "optimism and belief" which led to continuous "funding and investment in new products and innovation even against the backdrop of a challenging economic climate" (Edward de Bono, 2006). It is this optimism and belief that brought us the Ipad.  ...Download file to see next pagesRead More