StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

How the Four Ps of Innovation Applies To the Apple Company - Assignment Example

Comments (0) Cite this document
Summary
The idea of this research emerged from the author’s interest and fascination in how the four Ps of innovation applies to the Apple Company. The researcher states that Apple Inc. has been the leader of innovation since its inception…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
How the Four Ps of Innovation Applies To the Apple Company
Read TextPreview

Extract of sample "How the Four Ps of Innovation Applies To the Apple Company"

Download file to see previous pages The paper tells that perhaps no company has exemplified the principles of innovation better than Apple, Inc. Its iTunes and iPod radically changed the music industry, then its iPhone and iPad did the same for the computing and cell phone industries. They have led the way in developing products that could be considered radical, not just a “tweak” on a product that has already been in place. In the process, they have become one of the most, if not the most, exciting company to watch. Although there are some that might say that Apple has peaked, the company does not buy into this, and innovation continues to be their cornerstone. This paper will examine the company, then examine how the four Ps of innovation apply to it. According to Chapman, Apple began its life in 1976, the brainchild of Steve Jobs and Stephen Wozniak. The two men were high school mates, as well as former collaborators. Wozniak had been working on combining computers with video monitors, with an idea towards making computers accessible to the masses and user-friendly. Wozniak was working at Hewlett-Packard at that time and brought his ideas to HP. HP, however, did not think that personal computers had a future, so it rejected Wozniak's ideas. Jobs, however, saw the future and decided that he was the right partner for Wozniak to begin selling computers. Their first computer was known as Apple 1 and was built in the garage of Jobs parents. This computer was only intended for hobbyists, as it didn't have an exterior casing, and only was a circuit board. The name of the company was Apple, because Jobs had a job in an orchard while he sought enlightenment, and neither man could think of a better name. The Apple II soon followed, and the duo was able to expand after finding new partners for their expansion plans. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How the Four Ps of Innovation Applies To the Apple Company Assignment”, n.d.)
How the Four Ps of Innovation Applies To the Apple Company Assignment. Retrieved from https://studentshare.org/management/1620640-apply-the-four-ps-model-of-innovation-to-case-studies-or-companies-you-are-familiar-with-and-critically-evaluate-the-above-statement-by-gary-hamel-management-expert-and-author-of-what-matters-now-how-to-win-in-a-world-of-relentless-change-ferocio
(How the Four Ps of Innovation Applies To the Apple Company Assignment)
How the Four Ps of Innovation Applies To the Apple Company Assignment. https://studentshare.org/management/1620640-apply-the-four-ps-model-of-innovation-to-case-studies-or-companies-you-are-familiar-with-and-critically-evaluate-the-above-statement-by-gary-hamel-management-expert-and-author-of-what-matters-now-how-to-win-in-a-world-of-relentless-change-ferocio.
“How the Four Ps of Innovation Applies To the Apple Company Assignment”, n.d. https://studentshare.org/management/1620640-apply-the-four-ps-model-of-innovation-to-case-studies-or-companies-you-are-familiar-with-and-critically-evaluate-the-above-statement-by-gary-hamel-management-expert-and-author-of-what-matters-now-how-to-win-in-a-world-of-relentless-change-ferocio.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF How the Four Ps of Innovation Applies To the Apple Company

Apple Company

...name with the images they always see on the business’s advertisements. For instance, Apple Company is usually recognized by its apple image and consumers can easily identify its products. Some businesspersons take a long time before they build their business reputation. This is because of their poor marketing strategies. An established company name allows it to expand because consumers would like to be associated with the company. As such, they may take explore the company’s services. This will make them purchase more products from the firm. Even though, marketing increases business sales, businesses have to be...
5 Pages(1250 words)Essay

Apple Company

...with his panache and charismatic style even before the products got launched. Steve Jobs knew what the consumers really needed, and he not only made them aware of their needs, but also incorporated the design elements and features in the Apple’s products that addressed those needs. Apple has adopted a cult marketing style as opposed to the traditional marketing style generally adopted by other companies. “Cult marketing is all about strengthening customer loyalty and about tools that work to achieve this aim…Apple’s customers are fans…[who] camped for four days in front of the New York Apple store, only to get one of the brand’s...
4 Pages(1000 words)Essay

Innovation - apple

...?Innovation - apple Table of Contents 0 Introduction 3 2.0 Literature review 3 2 Creativity and innovation 4 2 1 Creativity 5 2 2 Innovation 5 2.2 Organizational structure 6 2.2.1 Network 7 2.2.2 Team and teamwork 8 2.3 Organizational climate 9 2.3.1 Trust 9 2.4 Organizational culture 9 2.4.1 Self organizing 9 2.5 Leadership 10 2.6 Knowledge 10 2.7 Communication 10 2.8 Learning organization 11 2.9 Open innovation 11 2.10 Summary 12 Conclusion 12 Recommendations 13 Reference List 15 1.0 Introduction Apple is a highly successful company in the market for high technology devices and is considered one of the best performers...
12 Pages(3000 words)Assignment

Ps

...?Prompt In one of my work experiences, a married British couple asked me about the tourist spots in Hangzhou, and in another occasion, a teenage American girl inquired about my job, where I discovered, not only differences in English accents, but the degrees of formality of these conversations. The British couple was reserved and brisk in how they interacted with me, while the American girl was conversational and warm. I intend to major in Communication because I want to learn more about communication’s psychological, social, and philosophical implications and aspects, for the purposes of improving my own communication capabilities. My interest in Communication studies developed after I worked as a street cleaner...
4 Pages(1000 words)Essay

APPLE COMPANY

...to remain ahead of competition. Two main aspects characterize the strategies developed by Apple Inc, these are innovativeness and product diversification. These two strategies have been put in perspective in this report. In addition, conclusions are drawn from the findings and recommendations made. The company has adopted a differentiation strategy that has the following advantages; Increased competitiveness Uniqueness Flexibility Limitations of the strategy; Increased chances of imitation Uncertainty of the future Recommendations Rebranding Being cautious of customer needs Evaluation of long term and short term goals Introduction Background Apple Inc is the second...
8 Pages(2000 words)Essay

Innovation (Apple Ipod)

...is any company that introduces a similar product targeting a similar market. Powerful new entrants can pose great threats towards any product no matter how powerful it may currently be in the market. (Porter, 1980). Apple iPod, being the market leader with a market share of around 74%, does not face many threats by small market entrants, however, large market players like Microsoft (with the launch of its mp3 player Zune in late 2009) with latest technology may pose threats towards the company. (Katz, 2004). However, continuous and frequent innovation, that Apple has always been doing, can save Apple from being robbed of...
16 Pages(4000 words)Essay

Apple company

...and their competency level in comparison to the major competitors Strategies, Tactics and Operations Apple Inc. at present is ranked first in the computer manufacturing industry, with an over all score of 7.95 in the international market. To secure the company in this position the management had to adapt numerous strategies, tactics and operational measures. For instance, the innovation strategy, the expansion strategy, the financial strategy, and many other strategies have continuously implemented by the company to achieve the position it is holding in the global industry (Tkaczyk, 2010). Strategies The company has been known in the market to bring...
6 Pages(1500 words)Essay

How Apple Company developed

...How Apple Company Developed BACKGROUND OF THE STUDY Over the recent past decades, various companies have marked their unique existence in the global business world through their effective operations. In this context, the performance and the development of Apple Inc, from a small company to a multinational electronic company, is something quite imperative to discuss. Under the influential leadership of Steve Jobs, Steve Wozniak and Ronald Wayne, the company has experienced many ups and downs in its operations, since its inception in the year 1976 until today. In due course of time, Apple has gained the honor to be called as the second largest Information Technology (IT) multinational company in the world. The product range offered... 1976,...
9 Pages(2250 words)Research Paper

Apple company

...for the year ending 2012, 2013, and 2014. Horizontal and vertical analysis Horizontal analysis compares how a company runs its operation across different segments in different years, and emphasizes on cash allocation and generation (Bull, 2008). While vertical analysis compares the amount allocated to an item against the total that was available in a given year. Horizontal analysis The current assets for APPLE INCLUSIVE rose by 27.1%; in 2013 and dropped to 18.8% in 2014. It was a result of decrease of short-term investments by 38.8%. Total liabilities increased by 44.2% in 2013 and rose by 107.9% in 2014. It was as a result of the abrupt increased current liabilities by...
10 Pages(2500 words)Essay

Marketing Mix Project

...strategies. Another important criterion that needs to be highlighted is that the target group has to be clearly examined. The price and the product provide some directions in recognizing the right audience. Choi, et al., (2014) defined marketing mix as the set of strategies that a company applies to promote and advertise its goods or services. It is the crux of marketing process. It has to be reviewed constantly to meet the changing requirements. The changes in the external environment and changes within the firm necessitate alterations in the mix. There are 4Ps which typically constitute a marketing mix. They are Place, Price, Promotion and Price. However, it has started including other...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic How the Four Ps of Innovation Applies To the Apple Company for FREE!

Contact Us