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How the Four Ps of Innovation Applies To the Apple Company - Assignment Example

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The idea of this research emerged from the author’s interest and fascination in how the four Ps of innovation applies to the Apple Company. The researcher states that Apple Inc. has been the leader of innovation since its inception…
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Download file to see previous pages The paper tells that perhaps no company has exemplified the principles of innovation better than Apple, Inc. Its iTunes and iPod radically changed the music industry, then its iPhone and iPad did the same for the computing and cell phone industries. They have led the way in developing products that could be considered radical, not just a “tweak” on a product that has already been in place. In the process, they have become one of the most, if not the most, exciting company to watch. Although there are some that might say that Apple has peaked, the company does not buy into this, and innovation continues to be their cornerstone. This paper will examine the company, then examine how the four Ps of innovation apply to it. According to Chapman, Apple began its life in 1976, the brainchild of Steve Jobs and Stephen Wozniak. The two men were high school mates, as well as former collaborators. Wozniak had been working on combining computers with video monitors, with an idea towards making computers accessible to the masses and user-friendly. Wozniak was working at Hewlett-Packard at that time and brought his ideas to HP. HP, however, did not think that personal computers had a future, so it rejected Wozniak's ideas. Jobs, however, saw the future and decided that he was the right partner for Wozniak to begin selling computers. Their first computer was known as Apple 1 and was built in the garage of Jobs parents. This computer was only intended for hobbyists, as it didn't have an exterior casing, and only was a circuit board. The name of the company was Apple, because Jobs had a job in an orchard while he sought enlightenment, and neither man could think of a better name. The Apple II soon followed, and the duo was able to expand after finding new partners for their expansion plans. ...Download file to see next pagesRead More
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