Marketing Plan for Solar Pad Phase 1 - Essay Example

Steve Wozniak was dabbing in new designs for electronics for some time and eventually, he arrived at designing the first Apple 1 series. The Apple 1 was a design of a microcomputer system with a video terminal and 8k bytes on a single PC card. Steve Jobs approached technology with a “visionary” perspective, so he insisted that he and Steve Wozniak try to sell the machine. The birth of the first Apple was April 1, 1976; however, Steve Jobs didn’t approach Apple with serious intentions, until 1977.

When Apple 2 debuted at a local computer show trade its feature was in a plastic case and include color graphs, Apple 2 became an attractive machine. The demand for these new devices increased exponentially shortly after their introduction. With substantial sales revenue growth, Apple was in a position to expand the company. In 1980, Apple 3 was released and everyone from employees to managers was purchasing Apple computers. However, shortly after Apple took a hit in 1981 and operations began to slow down, resulting in the layoff of 40 employees.

In addition, and unfortunately during this slowdown for the company, Steve Wozniak suffered a car accident, which resulted in Steve Jobs stepping up and becoming the chairman of Apple. As time progressed with the market growing rapidly IBM released its first PC and it quickly dominated the market. Steve Jobs's team worked as quickly as possible to compete with IBM. In the end, Steve Jobs realized that Apple would need to become a “grown-up” company and then realized that he might not be the man for the job.

In 1983, Jobs believed that John Sculley would be the man for the job and he became the president and CEO of Apple. Although Sculley was an overachieving businessman, in which he did not have much knowledge about the computer industry. Jobs, who of course was knowledgeable concluded that the Mac would ultimately be made or broken by the software industry. In January, Apple had a 60 In the second commercial introducing the Macintosh, analysts predicted that the IBM world would be shattered by Macintosh.

The Mac had a strong reputation in product distribution and has in a timely manner arisen from most of its technological challenges and transformed into success. Apple Corporation has become a leading manufacturer of Macintosh computers and iPhones, which meet the demands of the customers. This has made the company become competitive and become a threat to competitors. As participating partners with Apple, we, Ashley, Robert, and Danny have a new product that continues the consistency of the Apple tradition.

The description of the new product for Apple is an innovative iPad called the Solar iPad. Not only is this a relative of the standard iPad, but also will have some revolutionary features to its operating system and the way it processes and handles power consumption. The Solar iPad was initially created to assist those customers who rely on internet access for their business and for their daily transactions. The Solar iPad will not only rely on conventional electricity but also will create and store electricity through the use of solar energy on the iPad’s sensors.

The solar energy will ensure that the iPad’s internal battery will be available at all times in the event there is a power outage, providing an emergency reserve that is already stored in the iPad itself. Among the many features of the Solar iPad is not only the built-in solar panel to convert solar energy to electrical current but also the Solar iPad utilizes a built-in mini Wi-Fi card, creating a solar Wi-Fi network wirelessly when the internet connection is down. This enables users to access the internet by establishing their own virtual private network, and continue to utilize the internet in their normal routine.

In addition, the Solar iPad will use a satellite Global System for wireless connectivity, such as a GSM chip to enable the user to receive a wireless signal from a satellite provider. Another great feature of the Solar iPad is that its charging station is dual charging compatible, combining electric power and solar power, therefore allowing the user to prepare in the event there exists an outage the Solar iPad has backup power. But why is this important and why is marketing important to the success of Apple?