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The strategic options that are appropriate to Apple - Coursework Example

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The report focuses on an in-depth analysis of the competitive forces and strategic issues shaping the Smartphone and Tablet industry from 2011 onwards. Porter’s five forces strategic model and industry theory will be used in this discussion. …
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The strategic options that are appropriate to Apple
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Download file to see previous pages According to the research findings there are various forces characterising the company’s operations. Though Apple boasted of an increase in the sales of the iPad tablet computer, the situation obtaining in the market has been a cause for concern from 2011 since this was likely to have an effect on the smartphone market. It can be seen that though Apple’s larger percentage of revenue came from other non computer products such as iPod and iPhone, there have been some changes in the Smartphone and Tablet industry given that it has been characterised by stiff competition as going to be explained below. However, Google’s development of the Android operating system resulted in the development of smartphones that matched a lot of iPhone’s best features. Google remained the greatest threat to Apple given that different smartphone makers were developing products similar to iPod and would run on the Android operating system. For instance, Acer entered the market for smartphone with the launch of its liquid line of stylish and high end smartphones which used Google’s Android operating system in 2009 and was later developed through the years until 2012. According to The New York Times, the aspect of competition in the Smartphone and Tablet industry cannot be ignored. For instance, Foxconn technology assembles nearly 40 % of all consumer electronics and counts and counts among its clients which include: Nintendo, Nokia, Samsung, Dell, Hewlett-Packard with its palm, Motorola and Sony. Though China presented a lucrative market for the Smartphones in 2010 to 2011, the main problem encountered was related to the emergence of counterfeit products. However, as noted above, with the market for Smartphones growing rapidly, competition was also becoming apparent particularly Google’s entry into the market with its android operating system. However, RIM grabbed the market share with its Blackberry service in 2011 which was specially designed to meet the needs of the business people ...Download file to see next pagesRead More
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