Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Apple Company Assignment - Essay Example

Comments (0) Cite this document
The Apple Company Introduction The success of a company depends on the market performance of its product. Performance of a product is largely determined by the attractiveness of a product to the customer and the ability of the company to sell the product at a profitable price…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
The Apple Company Assignment
Read TextPreview

Extract of sample "The Apple Company Assignment"

Download file to see previous pages At the end of 2010-2011 financial year, Apple sold 27 million compared to the 6 million units sold in 2008. This essay will therefore analyze Apple’s Iphone from a microeconomic and macroeconomic perspective. The main factor that affects the supply and demand of a product is price. Price is the exchange value of a product at a given time and market. Consequently, Apple will experience a change in the demand of its product if it changes its price. Currently the IPhone is the most highly priced smart phone in the market. This is in comparison with other similar products such as Samsung Galaxy. The Apple Company will also be willing to increase the supply of the product at high market price. Technology is the second factor that influences IPhone’s demand and supply. In the current digital age, high tech gadgets such as smart phones are increasingly becoming necessary. In addition, technological advancement has increased efficiency in the production of the product (Bade, 2007, p. 23). This has increased the supply of the product leading to a reduction in price. Advancement in technology has also caused a reduction in the prices of other related smart phones particularly those manufactured by Chinese companies. This has caused a shift in the customer base for the product. Market structure relates to the nature or influence of buyers and suppliers in a market. Perfect competition, oligopoly, monopoly, and monopsony are the basic market structures. The Apple Company operates in a perfect competition market. A perfect competition market is considered as an ideal market, which is characterized by many buyers and suppliers. In addition, a perfect competition market is characterized by freedom of entry and exit. This promotes the production homogenous products and availability of numerous substitutes. In such market, product, promotion or advertisement are critical factors that suppliers use to increase the sale of their products. Advertisements and free market information makes the consumers to have readily available information about prices, products, and competition of the supplies (Bade, 2007, p. 43). Thus, consumers in the high-tech and gadget market are aware of products of other related producers such as Nokia, Motorola, and Samsung. The profitability of a product determines its existence in a competitive market. In addition, profitability of a company determines the company’s preference for its production. The Apple Company continuously advertises its products in order to maintain its position in the market. IPhone advertisements are common in popular print and electronic media. Online magazines and social media are some of the common platforms through which Apple advertises its products. Through these advertisements, the company informs potential and existing customers about the high-tech capabilities of their devices. A typical advert will illustrate user friendly and device intelligence features that make the IPhone to stand out from other similar products. In addition, the company needs to increase its investments in research and innovation. Acquiring patents for smart phone features will increase the profitability of the product. In addition, the Apple Company will have profitable operations through reduced costs of operation. Technology innovations will lead to efficient operations and reduced cost of operation. The current market structure is slightly profitable ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Apple Company Assignment Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(The Apple Company Assignment Essay Example | Topics and Well Written Essays - 1500 Words)
“The Apple Company Assignment Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Apple Company Assignment

Radiant Services Company Inc

...Radiant Services Company Inc. Strategic Marketing Plan Introduction The objective of strategic management is to “exploit and create new and differentopportunities for tomorrow.” (David 2005:5) Further, according to David, strategic management implies the integration of various organisational functions like management, finance, manufacturing, R&D, marketing, and information systems. (2005:5) But business organizations do not operate in vacuum. External factors in the environment affect their performance. Minzberg et al. define strategy as “the pattern or plan that integrates an organisation’s major goals, policies and action sequences into a cohesive whole.” Further, “a well formulated strategy helps to marshal and allocate...
11 Pages(2750 words)Assignment

Low Rates of Return on Investment in the Airline Industry, Delta Company

The US Airline Industry has been a controlled industry ever since the late thirties. This control has been exercised through the Civil Aeronautics Board (CAB) and the reason was to induce the airlines to serve both profitable routes as well as loss-making routes. They assigned both high density and low-density routes to all airlines that they had to stay on. Had this not been done they would have concentrated only on the routes that offered the most returns and the general public would have been deprived of this quick means of transport. The result was that the airlines charged higher fares from those areas and regions that had heavy load factor and this subsidized the regions where the load factor was much lower. But this made th...
8 Pages(2000 words)Assignment

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

Management Hierarchy in a Waste Management Services Company

...Rubbish is Us Management in a waste management services company Organization Chart The organization chart along with the reporting relationship is shown in the diagram. The reporting relationship is mainly for administrative purpose. The teams will function around processes. The functional areas will not function like information silos, where interaction across would be governed by hierarchy. Roles, Responsibilities and Skills of Management Designation Roles Responsibilities Skills CEO He leads the team and ensures the delivery of value proposition to the stake holders Setting vision, mission & Goals Managing the service delivery as committed Recruiting right personnel Controlling costs Resolving conflicts with outside...
7 Pages(1750 words)Assignment

The SAS Event Management Company

... Sustainability relates to the acts of meeting the needs of the present generation with a focus on the wellbeing of the environment. The proposition ensures that present generation does not compromise the capacity of the future generation providing for its own. The following essay articulates on an evaluation of the various sustainability theories and creates a rapport on the SAS Events Management Company. The construct of the Triple Bottom Line is also useful in a particular report in that it is the baseline for the evaluation of the sustainability policy in the business. The article provides the literature review of the thematic issues therein and provides grounds of practice for the events managements firm. Conclusions that accompany...
9 Pages(2250 words)Assignment

The Sustainability Policy of the Seventeen Event Company

...The sustainability policy of The Seventeen Event Company Insert (s) The sustainabilitypolicy of The Seventeen Event Company Introduction Seventeen Events Company is a sustainable event management agency based in Hay on Wye, United Kingdom. The company primarily focuses on providing a range of variety of event management services that are designed to address the social, economic as well as environmental impact of the event activities including air emissions, energy demands, wastes and recycling, land use, water use and community impact among others. According to the Company’s official website, Seventeen Events is a business that is focused on meeting their clients’ planning and execution needs to a high level of performance...
6 Pages(1500 words)Assignment

Corporate Responsibility: Scrutinizing a Company Report

... Corporate Responsibility: Scrutinizing a Company Report - BP Introduction British Petroleum (BP) is one of the largest petroleum companies in the world operating in about 80 countries across the world. Arguably, the reputation and the growth of BP have given it a competitive advantage over other firms but the major oil spills in Alaska, Texas and the Gulf of Mexico have raised questions about BP’s sustainability especially in case of another oil spill in the future. The oil spill in the Mexican gulf created ecological, environmental as well as economic destructions in the area. These resulted in damaged coastline, pollution, death of people and fish among others (Summerhays and Villiers 111). Corporate social responsibility (CSR) can...
7 Pages(1750 words)Assignment

Shell Petroleum Company Limited, United Kingdom

...Regents Shell Oil Company, United Kingdom by [Lecturer’s and Number] Shell Petroleum Company Limited UnitedKingdom Table of contents Contents Table of contents 2 Introduction. 3 Tax and Legal Operations of Shell UK. 3 Environment Pollution Challenges Facing Shell UK. 4 Future Research and Developments by Shell UK 7 References 9 Introduction. Shell Petroleum Company Limited, United Kingdom is one of the subsidiary companies of the Royal Dutch/Shell groups of companies. Shell UK is involved in the exploration and production of oil products, chemicals, gas, and power. The smaller divisions of the company specialize in exploration and production of hydrogen, coal, forestry and renewables. In the recent years, Shell has established...
8 Pages(2000 words)Assignment

Business Strategies, Domestic and Global Environment, and Internal Capabilities for Apple and Samsung

...Apple & Samsung Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple andSamsung. Assess the significant manner in which each company’s mission and vision aligns with the long-term goals and strategic direction of the organization Apple Inc. is the US-based technology company that offers personal communication devices, related software, and accessories. The company has a broad brand portfolio, comprised of the following brands: iPhone, iPad, Mac, iPod, the iOS and OS X operating systems, iTunes, and others (MarketLine Advantage, 2014). Apple has a high pricing power which enables the company to set prices higher than average market prices (MarketLine Advantage, 2014...
11 Pages(2750 words)Assignment

The Walt Disney Company Home

... I. Introduction For over ninety years, the global company has been in the limelight of entertainment, the company began back in 1926; it is in this year that the Walt Disney signed a contract with Winkler thus the establishment of the Disney Company. At the time, the company was known as the Disney brothers studio. As time passed the company kept on, growing rapidly and exponentially, in 1928 the company introduces the Mickey Mouse cartoon. This cartoon series holds the main pillars of the company as the company relies on a lot on the image created by this series. As the years passed the company kept on expanding, in 1940s the company expanded beyond written entertainment and television, the company opened a theme park commonly known...
9 Pages(2250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Apple Company Assignment for FREE!

Contact Us