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Company analysis: Apple Inc - Research Paper Example

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Name: Instructor: Course: Date: Table of Contents Contents Page 1. Executive Summary………………………………………….2 2. Introduction………………………………………………….3 3. Qualitative Analysis…………………………………………4 3.1 Competition……………………………………….4 3.2 PEST……………………………………………….4 3.3 BCG Matrix…………………………………………
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Company analysis: Apple Inc
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Company analysis: Apple Inc

Download file to see previous pages... ..9 4.2 Income statement………………………………….11 4.3 Financial Ratios…………………………………...12 5. Recommendations………………………………………….14 6. References………………………………………………….16 7. Appendices…………………………………………………17 Executive Summary Apple Inc. is a world-renown innovative leader with high-tech electronic products that target affluent consumers who want to look hip. Through its global expansion strategy, innovative genius, and strong brand image, Apple Inc. has been able to gain reputable market popularity among high-end customers all over the world. This paper focuses on analyzing the inherent investment opportunities and risks at Apple Inc. via describing its investment profitability for a potential investor. It will provide both financial and non-financial information to meet this end. Apple Inc. is in a highly competitive market that includes Dell and HP. However, it has a major advantage in its innovative panache and strong brand image that is known the world over. This allows it to maintain a highly visible presence that threatens to overshadow its competition. The paper begins by giving the corporation’s background in order to give a fair picture of its stability through the years, showing that, despite earlier instability, the return of Steve jobs had a big impact on the company. Although its mission statement is vague and ambiguous, it leaves the reader feeling closer to the company and its outlook. The qualitative analysis in the paper seeks to show the external and internal environment that Apple is in and indicates that its strengths and opportunities heavier compared to its weaknesses and threats. Its products are innovative, fresh, and normally take the industry years to copy. Their marketing strategy is also effective and allows Apple to access high-end markets in a way that is both innovative and successful. Financial statements from sources like Forbes show that the company has maintained steady stability and its financial ratios indicate a highly profitable company. Their revenue has also been on an upward trajectory for the past seven years. Introduction Apple Inc. is an American technology company that dedicates its operations to the design and manufacture of consumer electronics, personal computers, and computer software. The corporation is best known for its iPad, iPhone, iPod, and Mac computer line hardware products, as well as production suites, iWork, iLife, Safari web browser, iTunes browser, and iOS operating systems and OS X. Apple was founded in 1976, being incorporated in 1977. It deleted “computer” in 2007 as a way to reflect its strategic shift from general electronics to consumer electronics with the advent of the iPhone. The corporation targets upper and middle-income consumers using Apple retail stores to sell its product. The corporation also has a global vision with its products and retail stores now operating in over 50 countries worldwide. As an investor, it is vital to observe the financial and financial factors inherent in Apple presently, in the past, as well as future projections to determine its potential for investment. This paper focuses on an analysis of the investment risks and opportunities ...Download file to see next pagesRead More
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