Hospitality Company Analysis - Essay Example

Although, Virgin America was established by British tycoon Sir Richard Branson, it operates within the US airspace only. Of the company’s capital assets, three-quarters are under the ownership of the citizens through VAI Partners. The outstanding one-quarter of the corporation is under the ownership of Virgin Group, the mother company which also issues Virgin brand licenses. It is notable that Virgin America’s head offices are in Burlingame, California in the San Francisco Bay Area, form where it operates autonomously from any other Virgin brand firms.

Their relationship is only limited to partnerships. The airline aims to capitalize on its organizational resources to fend off competition and gain a significant market share in the country. As Bachman (2013) has said, with six years of service in world-class passenger transit services in the fledged American market, Virgin Airlines strives to heighten the level of its services by creating an effective risk management system backed by cutting-edge technology solutions. In light of this, Virgin relies on a flexible, Internet-based platform to handle its customers’ needs such as making reservations and facilitating general inquiries expeditiously and in a more efficient manner.

Virgin Group has built a strong brand for many decades, an asset that can be traced to its fledged British roots. With each brand having a unique appeal, the mother airline company has earned itself and the American subsidiary a strategic position in the country’s airline industry that provides passenger services to guests from all walks of life (Christman, 2004). Despite the fact that the company focuses on the domestic market, setting up an inclusive atmosphere for the company’s business partners, guests and members of the supply chain in the multi-cultural American society is not just logical, but a priority of the organization.

In addition, through Virgin’s unique brand positioning,