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Apple vs Samsung - Book Report/Review Example

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The paper compares Samsung and Apple Inc, which are amongst the worlds largest and the most successful brands. These brands have many rivalries and with their aim to maximize their consumer strength, innovation is at its peak. These brands apply many strategic methodologies…
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Apple vs Samsung
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Download file to see previous pages A multi-billion, multinational corporation that started with Steve Jobs along with his colleagues in 1976, has to date 80,000 employees who work tirelessly to make consumer electronics, computer software and personal computers. Apple’s creativity led to its incorporation in the second year of running where the revenues doubled and Apple became to try out different electronics, such as cameras, television consoles, speakers etc. This was a loss during the 80’s but with the idea of creating low-cost personal computers’ ‘Macintosh’, Apple stepped right back in with its innovation and durability. (Apple, 2011)
Most of the advancements happened for Apple during the end of the 20th century, wherein the 1990’s Apple started to acquire different software’s and started making alliances with companies such as IBM and Motorola for creating better computer software and hardware. Macintosh computers were the major market for Apple and incorporating software’s such as “Final Cut” in 1998 was a major success for creating a better market for Apple in the future. (Staford, 2013)
With the advent of 21st century, Apple major restructuring happened where MAC OS X was launched in March 2001 which was the operating system based on Unix with the ease of interface for both professionals and personalized computers. The same year Apple also opened their first official retail stores in Virginia and California. Apple then moved on launching iPod, an audio player device that turned out to be highly successful, where customers had the option to download songs online for $0.99. This was amongst one of the most successful innovations that reaped billions in the coming years (Kerris, 2005).
Steve Jobs than in 2005 at the Worldwide Developers Conference announced that he was to launch Intel-based computers.  ...Download file to see next pages Read More
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