We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

PEEST factors that have impacted on your selected product line recently - Essay Example

Comments (0)
Summary
The company has global aspirations as is evidenced recently by its expansion into newer markets. Samsung released the Galaxy S5 phone in April of 2014 as a direct result in…
Download full paper
GRAB THE BEST PAPER

Extract of sample
PEEST factors that have impacted on your selected product line recently

Download file to see previous pages... Because of the increasingly competitive environment in the smart-phone market, Samsung has been aggressive in ensuring that the phone’s related intellectual properties are protected from suing competitors like Apple (Naidu-Ghelani, 2014: p1). The Samsung S5 faces political pressures in the West African market due to the Ebola virus and terrorism, especially as it opened Samsung Electronics West Africa just this year to increase market share in the lucrative market. In the immediate future, sales of the Samsung Galaxy S5 will also be influenced by the Transatlantic Trade and Investment Partnership between the US and EU, whose new tax policies and tariffs could impact significantly on price and sales (Mundy & Thomas, 2014: p1).
The economic dimension is particularly critical for the Galaxy S5 because increased market liberalization in China, as well as increasing incomes and GDP growth in African countries is opening up new markets for the company (Jung-a, 2014: p1). However, the slow economic recovery in the EU is expected to continue into the foreseeable future, denting purchasing power for European consumers. The EU and other developed and developing countries in the EU have also recorded minimal decline in unemployment rates, which means that their purchasing power will remain low for the near future. However, unemployment levels in the Caribbean, Latin America, and South East Asia have fallen significantly, opening up new avenues of expansion (Thompson, 2014: p1).
The rise of the ethical consumer internationally who wants products that are sourced and manufactured in a responsible and sustainable manner will be an important factor for the Galaxy S5, which they need to be aware of in order to satisfy the ethical consumer (Giles, 2014: p1). As a result, Samsung has to ensure that its marketing strategy includes steps taken in making their operations responsible and sustainable. Increased pressure from eco-friendly groups like Green Peace will also ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Plan for Product Line
The product line of Company G is small electronic appliances. It is by creating a marketing plan for the mobile phone that Company G uses as a tool to securing itself a position to reach the profit potential for the small appliances. The target market will be the young adults, most of which will be engaged in various business operations or day to day communication with their relations.
5 Pages(1250 words)Essay
MARKETING RESEARCH FOR A NEW MATERNITY CARE PRODUCT LINE NORTON CHILDRENS HOSPITAL
In conjunction with this main objective, there must also be a determination as to how extensive that maternity care product line shall be. (Please refer to Appendix A) Assessing the viability and feasibility of the new product line under consideration, it is necessary and imperative to identify the problem which, when solved, will guide the management regarding the relevant implementation of the novel program.
10 Pages(2500 words)Essay
Contextual Factors: Knowing Your Students
It is important for the teacher to learn the students well before he starts his teaching activities. This paper briefly analyses the contextual factors which the teacher should
3 Pages(750 words)Essay
Mazda Positioning a Product Line
Communication is very much important to reach the customers and to inform them about the existence and use of a product. But simple communication does not make a difference to them. The concept of reaching customers was previously known simply as marketing or marketing communication.
6 Pages(1500 words)Essay
An examination of the ranging and merchandising of a selected product category in a retail store
The choice of supermarket as a part of the selected food retail category is relevant as it is one of the major contributors in the growth of the economy. Tesco is the largest supermarket in the United Kingdom, and the food
6 Pages(1500 words)Essay
Based on your experience of the essay for Part 1 of the assignment, how helpful have you found international business theory in developing your understanding of International Business
This essay will take this further and use theoretical reasoning perspective and relate it to how it has developed my personal understanding of the real business world. Basically, in political economy, but also in a business setting, the theory of
4 Pages(1000 words)Essay
Social representation theory puts communication at the centre of social psychological thinking. Discuss
ey are further known as system of ideas, values and practices with a double function: the first being to establish a standard criterion which will facilitate individuals to familiarize with the social and material world hence master it. The second function is to ease
2 Pages(500 words)Essay
Evaluation of Apple Incs decision about launched product Apple Pay, based on your analysis of the external environment (PEST factors and competition) and of the market
In the U.S the mobile payments industry is expecting to boom rapidly as more consumers are adopting the use of such technology. Till a few years back, the idea of being able to make payments at checkout counters in
13 Pages(3250 words)Essay
Factors That Impact on Consumers Price Sensitivity

According to the research findings, it can, therefore, be said that price sensitivity varies from one product to another. It is important for a marketer to note pricing of the products that could affect the consumption and demand by the consumers. This could, in turn, result in the increase or decrease in sales and also revenue.

3 Pages(750 words)Essay
IKEA Product Line Development
The author states that the focus of IKEA has been to offer quality furniture at reduced prices. The company recognizes that many people are looking for quality products at reasonable prices. For this reason, IKEA follows the cost leadership strategy by minimizing the cost of production to attach lower prices to its sofas and armchairs.
2 Pages(500 words)Essay
Let us find you another Essay on topic PEEST factors that have impacted on your selected product line recently for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us