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A structured definition of the term is provided by Ansoff and McDonnell. According to them strategic management is referred to “a systematic approach for managing strategic change which consists of positioning of the firm through strategy and capability planning and real time strategic response through issue management” (Cole, 2003). Different strategic tools like PESTEL, SWOT and Ansoff Matrix are usually used by the experts while strategically managing the operations of an organization. These tools enable the organizations to analyze their micro as well as macro environment where they are operating. Findings of such analyses have been found to be extremely helpful for the management in its decision making process.
This report is comprised of a well-structured strategic analysis of Unilever which is one of the largest consumer goods manufacturing companies in the world. All the three above mentioned strategic tools are used in this report for the purpose of analyzing the operational as well as industry environment of the company. In addition to that a value chain analysis in the context of Unilever is also performed and included in this report. Before analyzing an organization and its environment it is crucial to have enough knowledge about the organization first. Considering this aspect, this report includes a brief overview of the organization i.e. Unilever and this overview can be found in the next section which is followed by all the strategic analyses.
Unilever, one of the oldest and largest consumer goods manufacturing companies, has its operation in all the major markets in the world. Since 1930 the company has been taking care of people’s needs and demands regarding better foods and personal care products. According to the company, today, “160 million times a day, someone somewhere chooses a Unilever product” (Unilever-a, n.d.). The company’s 400 brands have made it an important member of millions of families
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The research will analyze the function of tactical management in a chosen organization that will identify potential advantages, as well as challenges that can be faced with the promulgation of management policies. The study will try to find out all kinds of necessary implications and recommendations that will be associated with the strategic management that plays a key role in the performance of employees.
The company also boats of having very profitable shares which has been maintained through steady growth and profitability figures. The company also won the “tripe three” rating as a measure of superior customer service and satisfaction in the 1990’s .
According to the report Goodwill is aimed at enhancing dignity and civilizing the value of the lives of individuals, relatives and communities worldwide. This is achieved by eliminating the barriers that hinder other individuals from accessing opportunities depriving others from realizing their full potential through working.
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Apple Inc. the electronics and software developing organization is recognizable to the common people as innovators of the computer industry. The company has been able to change the computation experience of the human beings. Apple keeps on launching new and hugely innovative products periodically in order to hold their existing market share.
In order for companies to survive this environment and remain relevant and profitable, they have been forced to adopt new strategies such as innovation, competitive pricing strategy, and differentiation strategy among others. Strategic management of technological innovation is one of the practices that companies have adopted in order to remain relevant and improve their profitability in the dynamic and volatile business environment.
For example, the financial management is mainly used for core financial purposes like maintain the books of accounts and maintain the financial soundness of the company. Financial management is mainly used for evaluating the profitability, liquidity, stability, efficiency and investment analysis of the company.
This paper will expansively present the strategic policies and the changes adapted by JP Morgan Chase in order to successfully face the modern day challenges.
The oldest financial services in the world is without a doubt JP Morgan Chase, it has