Topic: Operations of Management: Unilever’s Marketing Department. Table of Contents: Management Operations management Organization: Unilever: a) Introduction b) Marketing Department c) Role of Marketing Managers d) Marketing activities e) Branding f) Marketing Strategies g) Comparison of Unilever and P%G Conclusion Management: Management is necessary for any organization…
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Management also leads to better organization of resources, resulting in higher output and sales. Apparently, the firm will drift and eventually fail and the business cannot succeed without the much-needed management. The basic roles of management involve planning, organizing, coordinating, commanding and controlling. Management involves taking risks and requires critical decision-making regarding strategic, tactical or operation matters. Operations Management: Operations management is a branch of management which deals with supervising, designing, and redesigning business operations when producing goods and services. Its main purpose is to be as productive efficient as possible by using as little resources needed for the production of goods and services. It is responsible for being effective in meeting customer requirements. The process of converting inputs into outputs comes under operations management. (Borrington, Stimpson. 2006) Operations management helps to increase the substance of value-added activities in any process of the business. But for optimal enterprise performance, a business must co-align these value-adding activities with possible marketing opportunity. It is mainly concerned with the technical functions of a business like the development, production and manufacturing of goods and services. ...
It has to decide upon the best marketing mix for each and every product and make sure that this is put into effect. It will keep records of the sales of each product/service so that decisions can be made about extensions strategies or taking products off the market. A business will fail without effective marketing. The marketing managers have an important role in meeting customer requirements. Organization: Unilever. Introduction: Unilever is a giant multinational with its headquarters in London, and operating companies in many countries of the world for example Switzerland, Germany, Saudi Arabia, Pakistan and India, to name a few. It was first established in 1930 when Lever Brothers of UK and Margarine Unie of Netherlands merged. Since then it is providing consumers with the best of hygiene, personal care and nutrition products all over the world. The Marketing Department: In Unilever most of the decisions are made by the Upper Management and they make decisions regarding the marketing of their products like advertising and promotion. It has such a vast size because of the fact that it is a multinational, that organizing is probably the most critical of all functions of its management. It is important that their employees are motivated and inspired to work efficiently and make sure that all departments are working according to their goals and instructions assigned to them. All the progress has to be evaluated to increase the output and results and overcome any conflicts and problems. The role of marketing managers: The marketing manager of all Unilever companies has to perform many interpersonal roles of which, liaison is the most important. He has to act as a leader and an
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(Operations of Management Essay Example | Topics and Well Written Essays - 2500 Words)
“Operations of Management Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/macro-microeconomics/1423235-operations-of-management.
Difficult circumstances in a project refer to situations that are not part of the plans and have not been part of the normal course of events. These situations need outright decisions from the operations manager and from the people in the field, or those who are in direct contact with customers.
Activities in an organization can be divided into operations and projects. Whilst operations are ongoing, repetitive and continuous activities in any organization for example finance, accounting, and production. As a consequence, all the efforts of the organization are channeled towards maintenance of operations so as to maintain quality and remain competitive in a globalised environment (Tandoc, 2010:78).
The seaport town of Grimsby, situated on the Humber Estuary in England boasts of over 400 seafood processing business in its vicinity. With more than 100 food processing companies in Grimsby, the town has become the largest seafood processing centre in Europe.
Functions in operations management 9 3.1 Capacity planning 9 3.2 Supply chain management and inventory control 9 3.3 Quality 10 3.4 Human resources management 11 4. Gains and drawbacks in operations management 11 4.1 Recommendations 12 5. Summary and conclusions 13 References and Bibliography Appendices Abbreviations HRM: Human Resources Management JIT: Just in time OM: Operations Management SCM: Supply Chain Management TQM: Total Quality Management.
In whichever case the operations classification will offer the alteration of positive inputs, such as resources and employment, into firm outputs, any of products or services. Therefore, the operations purpose can be eminent from the other major purposeful divisions of an organisation, for instance marketing, finance, human resources, and accounting, which are not as much of very important for the organisations accomplishment but which are in smaller amount straightly associated to the organisation 's day-to-day recreation of its chief business.
According to Nigel, Chambers and Johnston (2010, p. 1), all organization; be it small or large produce some services and product either for profit or not for profit. Consequently all these organizations require operations management which is concerned with creating products and services.
Service operation management is very different from manufacturing operations management. Service operations management entails fulfilling the end user’s needs and creating a suitable environment for the workers so that they can produce the required specifications of the use. Manufacturing operations management entails producing the required commodity required by the end user.