Strategy and Positioning Paper - Essay Example

Criteria for Marketing Segment: Samsung Gear VR Criteria for Marketing Segment: Samsung GalaxyEdge NoteIntroductionThe consumer range for any product can be extremely heterogeneous in nature. Therefore, it is significant for the marketers to narrow down the market into small segments. These segments are then evaluated in terms of needs and demands. In such a way, marketing of a product becomes possible. The aim of this paper is to introduce a new product in the market by carefully creating segments of market.

Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen. Product Description:Before understanding the segments where the product must be marketed, one should understand the features of the product. The all-new Samsung Galaxy Edge is a very interesting product that will allows users to enjoy quick accessibility to their favorite applications and icons. It is a mobile phone with the latest technology of curved screen that has not yet been used by the company’s biggest competitor i.e. Apple Inc.

The users of this new model of Samsung will be able to watch videos and other media on their screens and at the same time received notifications on their curved screens without any interruptions. The phone is android based and will come with the latest version of the operating system. It is powered by high-speed processor and has all features those other models of Samsung offer. It is also compatible with Samsung Gear (Samsung, 2014). Criteria for Market Segmentation:GeographicThe geographic reach of Samsung remains huge in terms of sales.

The Samsung Galaxy Edge has been designed with the efficiency that allows everyone to use regardless of the region where it is marketed. The software demand of the gadget is global. It is due to this reason that the approach to sell the product will be diversified in terms of region. DemographicIt should be noted that two-third of the US population remains male. Therefore, the product can easily be marketed to cater that segment by persuading goals concerning practical usage of the device for men.

In addition, it can be said that the average buyer of Samsung products remains youth. IT is for this reason that this product will be marketed to the people within the age bracket of 25 to 35. PsychographicThe Samsung Galaxy Edge can easily be marketed to a diversified consumer range because it caters the needs of almost all consumers. Be it, older population or young users, Galaxy Edge will provide a way to detach from everything else and use the device to experience mobile media like never before.

The demand of lifestyle is the major onset for Galaxy Edge in the market. Behavioral factorsThe Samsung Galaxy Edge can be marketed by focusing on consumers who have an attitude of collecting and using technological gadgets. There are many people who wish to get different gadgets that would allow them to multi-task. Knowing the fact that Galaxy Edge would allow the consumers to use their phones, use multimedia games and application, and also watch movies in a personalized manner, it will be easier to multi-task.

Galaxy Edge will allow customers to have the best technology in display and also have the advanced features of the mobile phones. Samsung already had made use of the behavioral factors among users to launch its diversified range of products. Conclusion:Through the above segmentation, it becomes easier to note that the geographic, psychographic, behavior and demographic elements remain as the most significant ones to market a product into the segment which is most suitable. ReferencesSamsung. (2014, November 01).

Samsung Gear VR. Retrieved from Samsung: http://www.samsung.com/global/microsite/gearvr/gearvr_features.html