Super Bowl Ads - Assignment Example

Running Head: Super Bowl Advertising. Super Bowl Advertising: A Reflective Paper goes here Professional Specialization of your professorDatePart ASuper Bowl is a famous sport event having a huge viewership which turns attracts a great advertising business. During the current years’ Super Bowl, average cost of 30 second spot was touching $4 millions, though the current year’s average viewer rating dropped to 108.41 million from the previous year’s figure of 111.3 million (Baker, 2013). Many viewers are more interested in watching advertisements than a game.

Heavy advertising costs have pushed away General Motors and some other market leaders from the Super Bowl Mega event. Super Bowl Advertisements are primarily for an American audience but social media and the internet have extended the scope across the glob. The commercial of this mega event is a trend setter in the industry due to high cost and quality. Part B Whole Again Oprah Winfrey-Jeep: Super Bowl Commercial (2013)The Operah was marketing a jeep. At beginning the product was not clear, it revealed surprises at the end in emotional background.

Patriotic emotions were triggered with the help of a very persuasive language. The theme itself was strong enough that it needs not any musical background. Without any music the theme sounds so real and natural. Female narrator suits the theme but the gender change might reduce the impact of the commercialSamsung : Super Bowl Commercial (2013)The commercial does not leave a quick impact on a viewer and the Google Trends (Shaughnessy, 2013) shows that there it did not leave any significant impact on the Samsung search uptick.

The theme of the commercial is good but it failed to win the viewership of a large segment of the society which may hint the future business, trends and gains.ReferencesWinfrey Jeep (2013). Whole Again Oprah Winfrey-Jeep [Super Bowl Commercial]. Video Link posted on http://www.youtube.com/watch?v=ce-lxhTbxesBaker B. Liana (2013). Super Bowl viewer ratings down from a year ago. Retrieved from http://www.reuters.com/article/2013/02/04/us-superbowl-cbs-ratings-idUSBRE9130P720130204.Shaughnessy Haydn (2013).

Did Samsungs Superbowl Ad Make A Difference In Its Battle With Apple? . Retrieved from http://www.forbes.com/sites/haydnshaughnessy/2013/02/05/did-samsungs-superbowl-ad-make-a-difference-in-its-battle-with-apple/