Significance of Structure and the Role of Marketing in Organisation - Assignment Example

Download file to see previous pages Innumerable writers have demonstrated the significance of the organisational structure along with its relation with the organisation’s size, technology, culture and environment. A few writers have mentioned the fact that if an organisation wants to achieve high performance, its structure needs to fit and match with the degree of change in its environment. It has further been pointed out that the structure plays a vital role in all the aspects of the human capital of the organisation.
The organisation structure and the underlying design principles need to match with the main purpose of the organisation. Else, the organisation is deemed to fail and might not succeed in the long run.
Marketing can be considered as the heart of an organization. The significance of marketing is growing in the non-commercial, public as well as voluntary sectors. The demand for the goods and services of any particular organisation totally relies upon the needs and wants along with the ability to pay. It is significant for the marketers to take these factors into consideration if they want to sell the product that focuses to be successful in the long run. (University of London, n.d.). There have been controversies in the recent years regarding the role played by marketing in the competitive strategy. By unambiguous verbalisation of the marketing capabilities, the researchers are capable of arguing the fact that marketing contributes to the theory and practice. The new researches need to focus upon the tasks those require different capabilities of marketing since they contribute to innovative along with entrepreneurial firm behaviour (Weerawardena, 2003). It has been found that the marketers are gaining awareness of the positive impact of marketing actions with social dimensions can have upon the organisation. It has been pinpointed by American Marketing Association members that social responsibility can be considered as a significant element for enhancing the effectiveness of the organisation (Handelman & Arnold, 1999). Marketing plays a significant role in the operations of the business. With the term marketing, it is understood as satisfaction of the wants and needs of the customers. Through product, place, price and promotion strategies, the operation of the business can reflect upon the contentment of the needs and wants of the customer. Marketing links the business and the customers together. It is the duty of the marketer to provide such goods that can be liked by the consumers and they wish to buy it at such a price which customers want to pay in a proper location. Furthermore, the goods must be promoted effectively for enhancing the level of awareness of the product to the customers (Learning Edege, n.d.). It is marketing that is responsible at generation of the revenues as well as profit of the organisation. In case of non-profit organisations, the marketing takes care of attracting the customers so that the mission of the non-profit organization can be achieved. Without ...Download file to see next pagesRead More