Nobody downloaded yet

Managing Strategic Marketing Malaysian company PROTON - Essay Example

Comments (0) Cite this document
The paper compares the marketing mix used by PROTON and its top competitor in order to find the areas in which PROTON needs to improve its marketing mix. Based on the comparison, some key improvements are suggested to the company to make it compete effectively with its top competitor…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Managing Strategic Marketing Malaysian company PROTON
Read TextPreview

Extract of sample
"Managing Strategic Marketing Malaysian company PROTON"

Download file to see previous pages Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.

Before going into the details of the marketing mix, let us get to know what a marketing plan actually is in order to get a better understanding of marketing mix. A marketing plan is a well-designed strategy to advertising a product or to create awareness of a company’s products and services among the customers. A properly designed marketing plan not only includes defining marketing goals and objectives of a company but also includes the strategies and tactics to achieve the marketing goals. Implementing an effective marketing plan and taking steps to monitor the performance of the plan are very important for any manufacturing company. Marketing mix is one of the main tools used by the managers of a company to monitor and control the working of the marketing plan. Marketing mix is one of the core components of a marketing plan. A marketing mix includes proper set of tools and guidelines which a company can use to market its products and services in the market. Managers make use of marketing mix to evaluate the success of the marketing plan of their products. The assessment or evaluation makes the managers know whether the marketing plan is appropriate for the product or it needs to be changed. Being the marketing manager of PROTON, which is a leading car manufacturing company, I will propose improvements in the marketing mix of my company in order to make it compete effectively with the main competitor of the company. 2. Background of the Company The name of the company where I work as marketing manager is PROTON. PROTON is a Malaysian company which was established in 1985 and since then, it has been a valuable part of the Malaysian automotive industry. PROTON deals with manufacturing and distribution of passenger and commercial cars. Some main types of vehicles, which the company manufactures, include commercial cars, family vans, and private cars. In addition to the implementation of ISO 9000 standards of quality, PROTON has also adopted the QS 9000 quality standard, which has also been adopted by many of the famous American car manufacturing companies like General motors and Ford. The company has done alliance with Sauber and Petronas which really help PROTON achieve its goals in the international market. 3. Introduction of the Product The product, which I have been marketing for the last six months, is Cronze Family Van. Cronze van is a new product manufactured by the PROTON car manufacturing company in collaboration with the Lotus automotive company. Cronze is a 7-seater vehicle, which is a very economical car for large families. Some of the most attractive features of this van include beautiful shape, built-in stereo system, powerful engine, high mileage, and capacity to hold a large number of people at a time. Low fuel consumption and high mileage are two of the most incredible features of this van. People like to buy such vans which consume very less amount of fuel and give high mileage. Another attractive feature of this van is that a customer is able to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Managing Strategic Marketing Malaysian company PROTON Essay”, n.d.)
Retrieved de
(Managing Strategic Marketing Malaysian Company PROTON Essay)
“Managing Strategic Marketing Malaysian Company PROTON Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Malaysian Election
To date, the political aspect of the country was once again put to light as the results of the 2013 elections were finalized. The effect of the results was being magnified by the media coverage on the issue. By these, it was just timely to review and analyze the effect of news media and understand its aspects and impacts to its perceived reader/audience.
8 Pages(2000 words)Essay
Strategic Marketing
Situational analysis is one of the major requirements for a business process. For an effective situational analysis SWOT analysis is the tool which helps the manager to understand the company’s strength and weaknesses as well as the prospective opportunities and threats for the firm.
25 Pages(6250 words)Essay
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
6 Pages(1500 words)Essay
Strategic Marketing
These stages can be listed as below: (1) Sporadic export: This is the initial stage of internationalization in which, the organization selects an international markets to be explored. In this stage, the firm has no prior information related with the external business environment of the new market.
4 Pages(1000 words)Essay
Strategic marketing
This essay demonstrates that Strongbow Cider is one of the leading brands in the market of Australia. With the help of segmentation procedure, the positioning of Strongbow may be analyzed in order to estimate its market value among other players of the market. Strongbow Cider is a brand prepared from apple juice.
5 Pages(1000 words)Essay
Strategic Marketing
This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.
13 Pages(3250 words)Essay
Strategic Marketing
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
4 Pages(1000 words)Essay
Strategic Marketing
Management of these four elements needs to be carried out with a deep insight in to the business environment and the demands made by the uncontrollable variables. A company’s uncontrollable variables include its internal environment, microenvironment and macro
11 Pages(2750 words)Essay
Strategic Marketing
Hence, IBM changed its value proposition from being a hardware provider to a software solution provider focusing on increased customer satisfaction by providing integrated solutions to people. To emphasize on the competitive advantage under its new vision, firm’s core competencies were strengthened by highlighting on the concept of employee experience and knowledge rather than technical product development.
6 Pages(1500 words)Essay
Strategic Marketing - Jot Company
In this regard, there have been several companies that have emerged into the market on a global scale and thus the level of competition has continued to rise over the years (Goldstein & Lee, 2005). This has meant that the existing companies have had to develop new ways in which they can keep their market base as well as expand their reach so as to grow their sales.
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Managing Strategic Marketing Malaysian company PROTON for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us