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Barnes and Nobles - Essay Example

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Barnes & Noble Incorporated is one of the world’s largest book sellers. Its main business is under retail catering to the needs of various customer segments. …
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Barnes and Nobles
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Download file to see previous pages By this, it remarkable tries to create the best value for its both existing and prospective customers. At the very moment, it addresses this concern by implementing Barnes & Noble Cafes, NOOK bookstore, specialize 1 million unique book titles, and addressing its commitment to carry a vast selection of titles from many large or small publishers. In other words, its very point in doing this is to be the best specialty retail in America regardless of the products it sells. This is the very mission of Barnes & Noble and it is important for this company to address the level of product volume it promises to serve with its customers. As a specialty retail store, it is important for Barnes & Noble to hear the response of its customers in order to evaluate the level of value it has already given to its customers. In line with this, it is necessary that the Barnes & Noble should focus on the area of customer service in order to understand how far it is trying to create a value for its customers. As of the moment, Barnes & Noble is open for questions and suggestions in order to address customers’ superior or excellent experience with them. This can be done via internet or through phone. In line with this, Barnes & Noble should create strategic measure on how far it addresses the level of customer service it promises to give. In line with this, it is important that the company should implement performance measurement strategy. One that can be applied is the balanced scorecard which helps aligns business’ visions and activities, and evaluates specific strategies. Under the balanced scorecard are priorities and one of them is customers. Thus, it is timely that Barnes & Noble should implement this, not just only on superficially dealing with customers’ concerns. Generic strategy It is therefore not a question what specific generic strategy Barnes & Noble is implementing. It is evident that since it wants to become a cut above the other or simply as the market leader in its industry, differentiation strategy was made possible for its entire retailing activity. In line with this, it is also important that it tries to undergo a combined focus differentiation strategy. Under this, it caters to the specific needs of its customers considering that there are different segments of them that are involved. On the other hand, this can be tedious on its part but the bottom line is to guarantee that it fully understands the needs of its customers. This in return helps the company to provide a product for its customers and create a real need for them. In fact, in the modern marketing techniques, organizations have specific activity on the creation of needs for specific product or service offering (Boone & Kurtz, 2006). Grand strategy In the midst of information technology, it is important that Barnes & Noble should finally attempt to go global in its operation through the internet. In line with this, it is timely to integrate all its marketing efforts not just in America but in the entire world through an online retailing strategy. Like eBay and other online retailing sites, it is timely for Barnes & Noble to momentarily adapt to new approaches as the market continuously is changing over time. With its retailing store trying to be online, it would open up its opportunity ...Download file to see next pagesRead More
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