Value Discipline, Generic Strategy, and Grand Strategy for Barnes and Noble Incorporated - Essay Example

By this, it remarkably tries to create the best value for both existing and prospective customers. At the very moment, it addresses this concern by implementing Barnes & Noble Cafes, NOOK bookstore, specializing in 1 million unique book titles, and addressing its commitment to carry a vast selection of titles from many large or small publishers. In other words, its very point in doing this is to be the best specialty retailer in America regardless of the products it sells. This is the very mission of Barnes & Noble and it is important for this company to address the level of product volume it promises to serve with its customers.

As a specialty retail store, it is important for Barnes & Noble to hear the response of its customers in order to evaluate the level of value it has already given to its customers. In line with this, it is necessary that Barnes & Noble should focus on the area of customer service in order to understand how far it is trying to create value for its customers. As of the moment, Barnes & Noble is open to questions and suggestions in order to address customers’ superior or excellent experience with them.

This can be done via the Internet or by phone. In line with this, Barnes & Noble should create strategic measures on how far it addresses the level of customer service it promises to give. In line with this, it is important that the company should implement a performance measurement strategy. One that can be applied is the balanced scorecard which helps aligns business visions and activities and evaluates specific strategies. Under the balanced scorecard are priorities and one of them is customers.

Thus, it is timely that Barnes & Noble should implement this, not just only on superficially dealing with customers’ concerns. Generic strategy It is therefore not a question of what specific generic strategy Barnes & Noble is implementing. It is evident that since it wants to become a cut above the others or simply as the market leader in its industry, a differentiation strategy was made possible for its entire retailing activity. In line with this, it is also important that it tries to undergo a combined focus differentiation strategy.

Under this, it caters to the specific needs of its customers considering that there are different segments of them that are involved. On the other hand, this can be tedious on its part but the bottom line is to guarantee that it fully understands the needs of its customers. This in return helps the company to provide a product for its customers and create a real need for them. In fact, in modern marketing techniques, organizations have specific activities for the creation of needs for specific products or service offerings (Boone & Kurtz, 2006).

Grand strategy In the midst of information technology, it is important that Barnes & Noble should finally attempt to go global in its operation through the internet. In line with this, it is time to integrate all its marketing efforts not just in America but in the entire world through an online retailing strategy. Like eBay and other online retailing sites, it is timely for Barnes & Noble to momentarily adapt to new approaches as the market continuously is changing over time.