We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing report (Strategic analysis of Primark Stores Ltd.) - Assignment Example

Comments (0) Cite this document
Summary
Executive Summary
What are the factors that affect the operations of Primark Stores Ltd.?
These are the issues that this report deals with. An environment scan is done accordingly to find out the factors that may dissuade the company to pursue expansion and globalization plans…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Marketing report (Strategic analysis of Primark Stores Ltd.)

Download file to see previous pages... Data gathering as a methodology of research is done in an exploratory manner. Sources of data come from secondary information from published statistics, journals and company website. Result of the situation analysis provides Primark vital information as to changes of objectives, strategies and marketing plan in order to attain profitability of the company. Proposal for new objectives, strategies and marketing plan is recommended. Part 1 showed that economic factors slows down growth of the industry, thus limiting potentials of Primark in UK; their leadership in the market is threatened by stiff competition, and that the image created by their “cheap” product does not augurs well for the company. In view of these findings, part 2 shows changes in the marketing objectives, strategies and marketing plan in order to correspond with the findings. Situation analysis has been done in order to provide information as to decisions for changes and improvement of the company. Title: Strategic Analysis of Primark Stores Ltd. From: To: Date: Strategic analysis of Primark Stores Ltd. Introduction This report comes in two parts. First part reports on the situational analysis of the environmental factors that influences strategic decision of Primark Stores Ltd. Second part details the strategic choices company should undertake in response to the major issues identified in the situation analysis. ...
Part 2 includes recommendation for new marketing objectives, targeting and positioning, growth strategies, competitive advantage and a marketing mix program. Method of research. This will be an exploratory research wherein secondary data is gathered from published journals, company website, books and internet sources. Data is collated to form a concrete opinion and findings. Findings will be relevant to the company in forming strategic marketing decisions to improve strategies and approaches in Primark’s operation. Findings and discussion . Part 1. Report begins with the internal analysis of the company, and the external analysis of customers, competitors, and climate. Company. The Primark Stores Ltd. Started operations in Dublin, Ireland in June 1969. Today, it has expanded operations in other places; has increased the total number of its stores from 191 in 2009 to 204 in 2010 and plans to enlarge the number of their stores thru expansion by region. Their stores are located in Republic of Ireland, United Kingdom, Iberia, Spain and in other places Its product line includes women’s wear, lingerie, children’s wear, men’s wear, footwear, accessories, hosiery and home ware. Image created in the market is the cheapest clothing retailer. Primark has become a fashion sensation through its high quality, high fashion basics culture. Immediate goal is to achieve profitability through expansion into new countries, arrive at new products that will excite customers and staff alike. Primark has established its leadership in the market through low cost and differentiation strategies to get the loyalty of its customers. Primark, in its annual report, has reported a 35% increase in income and is considered as an ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing report (Strategic analysis of Primark Stores Ltd.) Assignment”, n.d.)
Retrieved de https://studentshare.org/marketing/1390318-marketing-report-strategic-analysis-of-primark-stores-ltd
(Marketing Report (Strategic Analysis of Primark Stores Ltd.) Assignment)
https://studentshare.org/marketing/1390318-marketing-report-strategic-analysis-of-primark-stores-ltd.
“Marketing Report (Strategic Analysis of Primark Stores Ltd.) Assignment”, n.d. https://studentshare.org/marketing/1390318-marketing-report-strategic-analysis-of-primark-stores-ltd.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
An Evaluation At Primark Stores
This has been a strategy of the firms to multiply their profits. At the same time, they become increasingly obliged to the societies that facilitate their progress. Such large corporations are supposed to do more than sending out products, providing employment and paying taxes.
8 Pages(2000 words)Essay
Individual Strategic Marketing Analysis and Plan
Even if debates might ensue over the accuracy of this figure, Italy is without a doubt one of the richest nations in the world as far as history and culture goes. Numerous, ancient civilizations have touched the country as much as recent and modern cultural and artistic influences.
4 Pages(1000 words)Assignment
Marketing Mix Critique and Analysis Masters Home Improvement Stores, Australia
These factors affect Masters Home Improvement Stores, which is recent an Australian store retailing home appliances to customers. Part 1Marketing Environment Analysis– Micro Trends Competitors The marketing environment is becoming very competitive and there are issues which must be considered.
6 Pages(1500 words)Assignment
Marketing Research- Individual Data Analysis Report
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.
8 Pages(2000 words)Assignment
Human Resource Development at Primark Stores Ltd
Primark has successfully created a niche for itself because it offers competitive prices, quality products and target marketing from its strategically located outlets. The one located at 106 - 122 Market Street Manchester comes in this category as well. The main intention of the study is to develop an understanding of the concepts of Human Resources Management in general and how the established theories and principles are applied to a particular organization.
3 Pages(750 words)Research Proposal
Primark Strategic Analyses
For this paper Primark will be analysed within the context of the fashion industry, competitors and the effectiveness of its current strategies using Porters 5 forces model. Then possible future environmental influences within the fashion industry will be derived from a range of publications, as well as what types of strategies competitors seem to be planning, and what Primark needs to do to ensure it stays competitive within this industry.
8 Pages(2000 words)Assignment
Strategic Marketing Report (Businesses chosen British Petroleum and General Motors)
Consequently, their marketing strategies need to be well thought out and long term in nature. One company is British Petroleum. It has been one of the oldest oil marketing
12 Pages(3000 words)Assignment
Strategic Marketing Report of Cadbury Schweppes
Overview of customers and their needs; Analysis of their competitor’s strategies, strengths and weaknesses; Analysis of Kraft/Cadbury’s current financial position, share
10 Pages(2500 words)Assignment
MARKETING COMMUNICATIONS (Paragon Software Ltd)
The report will explore the benefits and limitations of exhibition as a marketing communication tool. The benefits and limitations will give an insight of how effective
8 Pages(2000 words)Assignment
Report on current strategic marketing plan for Sonic Drive Ins
The mission statement of the restaurants is to become Americas most-loved restaurant brand. The company’s objective is to provide their customers
3 Pages(750 words)Assignment
Let us find you another Assignment on topic Marketing report (Strategic analysis of Primark Stores Ltd.) for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us