Nobody downloaded yet

International Marketing Strategy of Freitag brand - Assignment Example

Comments (1) Cite this document
Summary
The entire study provides a complete picture of the whole process of launching the brand Freitag in the Brazilian market. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
International Marketing Strategy of Freitag brand
Read TextPreview

Extract of sample
"International Marketing Strategy of Freitag brand"

Download file to see previous pages The brand ‘Freitag’ is quite well-known in the international arena. The inception of the brand happened back in the year 1993 in Zurich, Switzerland. It was started by two brothers named Markus and Daniel Freitag who were graphic designers. They were in the hunt for a messenger bag that had to be water-repellent, heavy-duty and a functional one in which they could take their designs being fearless of the fact that water can not spoil it. They got their inspiration from the lorries that had cheerful colours and created a messenger bag by cutting out an old tarpaulin of a truck. They used webbing emanating from car seat-belts were used and the edging was provided by the inner tube of a bicycle which was old (Freitag, n.d).
This is how they turned their individual need into a successful business. Freitag has employee strength of over 120 people. The products of Freitag are now sold in more than 350 shops across the globe. The brothers have since then marketed and developed quite a lot of bags for men and as well as women. The brand has two lines of bag: The classic FUNDAMENTALS that have more than 40 models which are being continuously further developed and complemented. In September 2010 the brand introduced the FREITAG REFERENCE Line and since then it has only been launched under seasonal collections. In spite of having stores in New York, Berlin, Vienna, Davos, Cologne, Zurich and Hamburg, the bags are still made in Switzerland (Freitag, n.d).
It has been noticed that there are many reasons for companies to internationalise. The key reason behind internationalisation is the capacity to continue to be competitive in their related environment. The concept of internationalisation is explained as establishing business relationships associations in different countries by way of integration, penetration and extension. Integration is explained as the process of co-ordinating the diverse national networks. Penetration can be stated as growth of positions and enhanced commitments in relation to resources in networks in which the company is presently involved with. And, extension means investments with regard to networks which are new. However, an additional significant motive for deciding to globalise activities results from the fact of increasing competition from foreign participants in the domestic market. With the intention of keeping pace with those competitors who are often known to adopt aggressive policies in order to expand their share in the market, it becomes important for the local organisations to shift attention to global markets. Therefore, the above factors can be stated to be the causes for internationalisation of the brand (Ebner, 2011). And the growing popularity of Freitag bags ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Marketing Strategy of Freitag brand Assignment”, n.d.)
Retrieved de https://studentshare.org/marketing/1390504-international-marketing-strategy
(International Marketing Strategy of Freitag Brand Assignment)
https://studentshare.org/marketing/1390504-international-marketing-strategy.
“International Marketing Strategy of Freitag Brand Assignment”, n.d. https://studentshare.org/marketing/1390504-international-marketing-strategy.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
we
westdeven added comment 7 months ago
Student rated this paper as
This essay saved me today. I liked the structure. It was very useful for my marketing course.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing Strategy
...as a primary marketing concept (Schwartz 2007, p.28). Freitag has just recently developed an internationalization strategy, providing products to Japan and England, which have both been eager and profitable markets. The main rationale for adopting an internationalization strategy: the products were being compared, by consumers, to very upscale brands such as Dolce & Gabbana and even Gucci due to their colours and variety. Thus, in the Swiss market where Freitag is headquartered, profit potential was the key driver for opening new international market opportunities. The...
12 Pages(3000 words)Essay
International marketing strategy
...?Introduction: In today’s international arena, Marketing is an important tool since it contributes greatly to the success of the business and its products. Productivity and sales are largely dependent on companies’ marketing strategies. On the other hand, engineering is also an important aspect as it allows innovation in an organization which aims to bring positive change to boost customer or producer value. Most often, innovation is conducted as a private activity within an organization in a series of narrowly managed steps. Keeping in mind the importance of marketing and innovation, companies must understand their product to be able to market them. According to Bill Campbell in an interview, only engineers know the information... ...
12 Pages(3000 words)Essay
International Marketing Strategy
...?International Marketing Strategy Table of Contents International Marketing Strategy Table of Contents 2 4 0 Introduction 5 1 About the Company5 2.0 Situation Analysis 5 2.1 Internal Environment 6 2.2 External Environment 7 2.3 Market Analysis 9 2.4 Portfolio Analysis (BCG Matrix) 9 2.5 Product Life Cycle 11 2.6 Current Positioning 11 2.7 Ansoff Matrix for Current Strategies presently Adopted by the Company 12 2.8 Market Trends 13 2.9 Competitive Environment (Porter’s Five Forces) 13 3.0 Vision, Mission & Values 14 3.1 Vision 14 3.2 Mission Statement 15 3.3...
18 Pages(4500 words)Essay
Vodafone international marketing strategy
...?Vodafone International Marketing Strategy Table of Contents Vodafone International Marketing Strategy Table of Contents 2 Introduction 4 Literature Review 5 International Marketing Strategy 5 Competitive Environment 6 Market Segmentation 6 Innovative Strategy 7 Acquisition, Collaboration and Merger Strategy 8 Cost Reduction Strategy 8 Branding Strategy 9 Statement of Research Problem and Proposed Research Method 10 Research Methods 11 Data Collection 11 Explanation of Research Process...
15 Pages(3750 words)Case Study
International Marketing Strategy Report
...are not sufficient to keep and sustain customers. Competition brings along improvement on goods and services provision; therefore, competitors can simply deliver product equivalence or improvement. Toyoto Company should continue embracing innovative strategies to help in their expansion plans and growth in the Russian market. Activities such as innovation and support services for customers drive both internal and external value of networks and relationships across traditional inter-organizational environments and boundaries. Increasing in process quality through brand management helps in positively satisfying the needs of the customer. Any feedbacks and complaints that...
10 Pages(2500 words)Essay
International Marketing - Viagress Marketing Strategy
...Pharmaceuticals have solved the problem. The product is specially designed for females of Germany as a large proportion of the female population lie in between the age of 40 – 55. International Marketing Strategy Product The product as we discussed earlier is suited for Germany the major factor being age. The decision of launching this product in Germany also was because of these factors. Excellent Medical Facilities in Germany. Strict vigilance over health care system. 9 huge cities to cater to. The product itself is a strong contender for its success, as it has shown highly positive results in females, that is out of every 10 women 8 have had extreme pleasure during intercourse with...
3 Pages(750 words)Case Study
International Marketing Strategy Assignment
...Wedgwood Case Study Cultural Differences in UK, Japan and the USA Implications for International Marketing Strategy and Practice School Introduction Waterford Wedgwood, the iconic traditional luxury brand for porcelain and bone china tableware, is facing a number of challenges that arise from changes in its international marketing environment and reflect social and cultural shifts among consumers. Three of the markets that account for 80% of Wedgwood's sales, UK, US and Japan, face gradually changing social and lifestyle behaviours - increase in single and cohabiting couples, decrease in the number of marriages, more...
10 Pages(2500 words)Assignment
International Marketing Strategy
...International Marketing Strategy Question One Geographic Segmentation: This is tailoring of particular products to fit a certain region in the market. Living in the highlands our family is forced to consume some products which other families dwelling on other parts of the region do not. For example, wearing heavy clothing during rainy seasons or after sunset because this is the time when it is very cold. Companies in the locality stock major products which match the regional platform. Psychographic segmentation: This type of segmentation divides customers according to lifestyles, social class and beliefs or values adopted. Our family is encompassed of Christian members, this makes it choosy on some values for example; alcohol... and...
3 Pages(750 words)Essay
International Marketing Strategy
...International Marketing Strategy s Submitted by s: 0 Executive summary Nestles is the biggest company in the world that deals with food products operating factories in about sixty nine countries with a worldwide global strategy (Johson, 2009). In 1994, almost half of the revenues of the company were realized from Europe, while South and North America accounted for thirty six percent and other countries for the remaining eighteen percent. Apart from chocolate, which is a product that the company is best recognized for, Nestle manufactures pet food, beverages as well as pharmaceuticals. At some point, the company was under the ownership of Stouffer’s Hotels but it was...
8 Pages(2000 words)Essay
International Marketing Strategy
...International Marketing Strategy Marketing Objectives Establishing a Presence Nestle’s marketing objectives are to cement its presence in the Kuwaiti market and increase its market share. Direct Competition Nestle must go up against Kuwaiti firms as well as other multinational corporations that have similar product portfolios. Next Two Years Nestle intends to establish a strong foothold on the Kuwaiti market within the next 2 years. Aggressive Marketing The company is aware that such a strategy requires a combination of aggressive marketing, the ability to create and exploit any competitive advantages, and the capture of new markets (Oxford Business Group, 2014). Gross Revenue Nestle also intends to double its gross revenue... ...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic International Marketing Strategy of Freitag brand for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us