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Trust-Mart expansion on to UKs supermarket retail market - Assignment Example

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Retail Marketing
The study is based on one of the retail supermarkets of China named Trust-Mart. The study will describe the strategic analysis of Trust-Mart and its operational challenges that it might face while expanding its business into UK’s supermarket retail industry…
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Trust-Mart expansion on to UKs supermarket retail market
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"Trust-Mart expansion on to UKs supermarket retail market"

Download file to see previous pages Competitive Strategy of Trust-Mart

Since inception, Trust-Mart had showed immense growth in the retail supermarket industry. Trust-Mart operates in almost 20 areas of China. It has rapidly enhanced the number of outlets throughout China. Trust-Mart focuses on three strategies to compete in the supermarket retail environment [1] (Trust-Mart, 2011).
Freshness: Trust-Mart aims to provide fresh products compared to other supermarkets in China. For maintaining freshness in its products Trust-Mart has enough employees in every department (production, marketing and distribution). By proper management, Trust-Mart is able to obtain food products quicker and much fresher.

Cost: Trust-Mart strives to provide low cost for any products which makes the company a strong competitor in retail market environment of China. Trust-Mart provides impressive rate across various products. The rate of product does not affect the freshness of the products (Canton365, n.d.).

Service: Trust-Mart has improved distribution network which initiates the company to provide right product to the people. Trust-Mart has experienced employees who know the needs and preferences of customers and thus provide products according to their choice. Providing better service is a competitive strategy for Trust-Mart which helps the company to make available the desired products to the customers. Michael Porter’s Generic Strategy Michael Porter had established generic strategy to identify a company’s competitive advantage. According to him a company can take three types of competitive strategies which are cost leadership, differentiation and focus. Fig 1: Porter’s Generic Strategy Diagram Source: (Provenmodels, 2011). Trust-Mart does not follow the focus strategy because the resources and assets of Trust-Mart allow it to compete on broader factors. Trust-Mart follows the differentiation strategy by making their products under their own brand name. Trust-Mart also follows the cost leadership strategy by providing inexpensive products to customers. Trust-Mart’s strong sales distribution makes it possible to gain cost advantage over other competitors. Critical Success Factors Core Competences For any company, the ...Download file to see next pagesRead More
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