Internet Marketing Project - Essay Example

In the onset of advanced information technology, internet marketing has become an integral part of its existence. Marketers use this as an opportunity to market their products and service offerings. The purpose of this report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet. The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan include important marketing concepts that are practically obtained from various marketing studies.

Central Queensland students are increasing in number and they are coming from local and international. The increase of students ensures increase of website traffic at Alexa, the Central Queensland University website. It is found that from demographics, psychographic, geographic and behavioral analysis, students tend to appreciate the value of website for them to use relevant information based on their needs. The Web Traffic Plan is a comprehensive strategic move to ensure successful implementation of marketing objectives prior to increase web traffic for MarketNet.

The plan started with different marketing objectives then followed by strategic moves based on the principles of extended marketing mix. Finally, the proponent tries to indicate important activity measures that will help ensure that the marketing objectives are remarkably achieved. . in traditional approach of sharing information about their product or service offerings, but specifically on employing the best strategies by using the full potential of internet. Today, marketing finds its way through social network sites.

It tries to implement this by ensuring remarkable traffic. However, social network sites need also to promote themselves. In the case of Facebook, competition is very tough. There are various social network sites that try to compete in order to become a cut above the other. Thus, the goal for each of them especially for Facebook is to market this site. One way of doing this is to ensure high traffic and substantial marketing plan. 1.2 Aims This report aims to create a comprehensive web traffic and marketing plan to promote and develop the Facebook group website--MarketNet. 1.3 Scope This report includes the following: target audience analysis of the marketing students at Central Queensland University, and web traffic plan for the promotion and development of Facebook group website MarketNet.

The information and ideas used in this report are coming from reliable journal articles and relevant textbooks. All ideas especially in the section of web market plan includes important marketing concepts that are practically obtained from various marketing studies. 2.0 Target audience analysis (Central Queensland University marketing students ) In order to help analyze this part, the proponent uses database graph from Alexa which can be found from the following website: http://www.alexa.com/siteinfo/cqu.edu.au.

In the following subsections, parts of the target audience analysis include discussions in line with demographics, psychographics, geographic and behavioral. 2.1 Demographics Table 1. Search Traffic of Central Queensland University’s