We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing planning: Starbucks case - Essay Example

Comments (0)
This research aims to find and present the internal and the external environmental situation of the company. To success with this various business analysis tools such as SWOT, Value Chain Analysis, BCG Matrix, Porter’s 5 Force Model, PESTEL analysis etc will be included in the paper. …
Download full paper

Extract of sample
Marketing planning: Starbucks case

Download file to see previous pages... Weaknesses The company is less focused in its internal processes rather it mainly concentrates on the expansion plans. The growing market and modern lifestyle of people are growing demand for new competitors in the market which can’t be controlled by the company. Too many shops within a small area can affect the business. The products offered by Starbucks are little expensive than its competitors thus it’s a weakness for the company to grab the budget market. Opportunities The company has great opportunity to enter the retail market with its expansion plan. Technological advancement can bring new techniques to manage their processes. The company can introduce new distribution channel and start delivery service for the customers directly to their place. New product development is another opportunity for the firm to grab the market with its new launch. Emerging market outside the country into developing nation can be a very good prospect for the company. Starbucks can expand in many more areas even within the country thus domestic market can also be a good opportunity for the firm. Threats The growing competition from restaurants, supermarkets, and other coffee shops offering same kind of products to the customers and other coffee products are the major threats for the company. The U.S market is reaching its saturation point which will restrict the firms plan for farther expansion in the market. The instability of the Coffee price in developing countries can be difficult for the firm to maintain its price policy constant for all the countries where the company operates. In supplying countries of coffee beans the farmers are not well treated...
The paper tells that Starbucks believes that the people not only comes for the coffee at Starbucks but also because of the atmosphere they create is an add-on for their success in the market. People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for. Planning is a process of deciding the approaches to successfully implement strategies for the particular market. To achieve competitive advantages the company plans the pathway and defines the direction and marketing objectives for the products to be launched in the market. Planning process comprises of several steps before the implementation stage. The companies SWOT analysis, PEST analysis and competitive analysis helps to know the market scenario and then implement strategies according to the demand and need of the market. Starbucks being the leader in the coffee market has a great advantage over its competitors for its quality of service and the environment provided by the company to its customer. But the growing numbers of competitors like McDonalds, Costa Coffee and Cafe Nero are operating in the market with a wide range of products and services for which to maintain its leadership position in the market Starbucks need innovation of new products in their product line to differentiate from the others. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing planning for Starbucks
People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.
13 Pages(3250 words)Essay
Marketing Plan Starbucks Coffee
The choice of both the nation as well as the organization assumes significance considering the fact that Starbuck’s is one of the largest chains of coffee shops around the world. The choice of the nation assumes even greater significance considering the economic might and the market potential of the nation.
16 Pages(4000 words)Essay
The company rose to become the largest coffeehouse organization in the world. At present, the company operates in over 62 countries with more than 21,000 stores. Major Starbucks’ consumers come from United States, Canada, Japan, China, United Kingdom as well as other nations such as, South Korea, Mexico, Taiwan, Philippines, Turkey, Thailand and Germany.
13 Pages(3250 words)Essay
Case study about Starbucks (marketing)
Starbucks has ascended to become a famous customer brand, enabling it to expand to both related and unrelated industries. However, at the height of its success, the company is currently faced with the challenge of extending the customer satisfaction it had long stood for amidst the intensity of competition and the various changes in the external environment.
8 Pages(2000 words)Assignment
Marketing Planning process
About thirty-five million customers visit a Starbucks coffeehouse each week. With 5,028 company-operated and 2,633 licensed-location coffeehouses in the United States and international locations in thirty-six countries, consumers are enjoying the Starbucks experience in every part of the world.
8 Pages(2000 words)Essay
Marketing dessertation: Starbucks coffee: the study of consumer behaviour in the United Kingdom
This has worked to evolve consumer behaviour patterns that have gone to the extent of even establishing lifestyles and segments based on Starbucks’ products consumption patterns. This paper takes up the study of such evolving consumer
40 Pages(10000 words)Essay
Individual marketing strategy and plan for launching Starbucks in India
The rising trend is increasing the number of players entering the market; current players in the market are Café Coffee Day, Barista, Costa Coffee, Coffee World and CBTL
12 Pages(3000 words)Essay
Case Study Analysis- Planet Starbucks
Initially, the store was named as ‘Starbucks coffee, Tea and Spices’ and the brand logo depicted a chocolate brown colored two tailed mermaid. Later, the name of the
6 Pages(1500 words)Essay
MBA Marketing - Report 3
Now customers are offered tea and coffee in different flavors, styles and aroma with confectionary items such as sandwiches, muffins, cakes, pastries etc. Starbucks is not like any regular coffee house; it represents a platform where
12 Pages(3000 words)Essay
Marketing Starbucks
hift of the consumers’ behavior towards healthier options; and growing popularity of mobile and online technologies in promoting the brands and offering online ordering and delivery service. Competition in the industry is fierce in relation to both pricing and product offering
9 Pages(2250 words)Essay
Let us find you another Essay on topic Marketing planning: Starbucks case for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us