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Starbucks versus Peets - Case Study Example

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This study "Starbucks versus Peets" seeks to analyze the fundamental philosophical differences in their styles of management, how they launch and handle products, as well as their systems of marketing products and services. This study considers developing a face-off strategy…
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Starbucks versus Peets
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Download file to see previous pages According to reliable sources, Starbucks does not have any philosophical management styles. However, it does put a lot of emphasis on some strategies that make it flexible and different from its competitors. For instance, the company puts a strong sense of ownership on its staff. From the highest rank to the lowest level, every employee has the responsibility and dedication to carry the success of the company with a strong and encouraging context (Ford, Sturman, & Heaton, 2011). In addition, Starbucks management style revolves around the belief that, everything concerning coffee matters. On the other hand, Peet’s coffee store practices an autocratic style of management whereby, leaders at the headquarters makes all the decisions while the subordinate staff implements them (Mottern, 2002). This is a very sharp fundamental philosophical difference between these two stores since analytical research and analysis describes Starbuck’s system of management as permissive.

More focus based on establishing how Starbucks and Peets launches and handles their products and services set forth that, both companies maintain database records in which they keep customers’ trends (Pride, Hughes, & Kapoor, 2010). However, Starbucks is different from Peets and the rest of the competitors in that, it uses factors like business-to-business strategies of marketing to launch and handle products (Smith, 2007). It also incorporates considerable measures that comprise customer pinpoint and identification of early adopters where the company involves three main types of customers. They include program buyers, transaction buyers, and relationship buyers. In this case, Starbucks launches and handles its products through a chain of the network created by these types of customers. Other methods incorporate the use of the internet and massive television and radio advertisements.   ...Download file to see next pagesRead More
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