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New Demands for Beer: Feral Brewery in Australia - Research Proposal Example

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This report will examine the current status with breweries in Australia while defining a strategy that is required for the Feral Brewery to continue moving forward with the specialized and high quality beers that are currently a part of the market. …
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New Demands for Beer: Feral Brewery in Australia
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"New Demands for Beer: Feral Brewery in Australia"

Download file to see previous pages The intention of this study is Feral Brewing Company. It is recognized as one of the areas for beer that is interested in offering high quality beer that is identified by the Australian region and styles. The beer began by two friends creating a stronger taste with beers while creating recipes based on the craft of the beer. Today, the beer is continuing to expand throughout the Australian region with a variety of beers that are brewed. This includes over 12 tastes of beer offered by the brewing company and versions that have been upgraded from the past. The brewery combines the variety of beers with a brewery location for individuals to enjoy their drinking experience. The brewery restaurant offers events, such as Sunday fun day and the Oztober Fest. They have further expanded their market with products and merchandise about the Feral Brewing Company combined with outlets which offer the same beer as the company. The vision of the Feral Brewing Company is to provide high quality beer that has a taste which differs through the hand – crafted recipes used. The brewery has created a taste of beer that is not offered in other locations and which is based on the Australian market that has a specific taste for the beers offered. The mission statement of the company is to provide high quality beer and an experience with the brewery that creates the necessary memories. The corporate goals combine with this by offering world class beers, award winning tastes and to cater to those interested in having a complete experience with the beer. ...
The mission statement of the company is to provide high quality beer and an experience with the brewery that creates the necessary memories. The corporate goals combine with this by offering world class beers, award winning tastes and to cater to those interested in having a complete experience with the beer. This builds a different association with the ability to produce the various styles of beer while standing out from other breweries by taste and quality. It is expected that from the years of 2011 – 2015, there will be a growth of 7% in demand for the beer as well as an expansion into a second brewery to meet the demands of the current market. This combines with Ansoff’s matrix with new product development through the new brewery, diversification of products for the new brewery and the development of the current market for more demand with the products (Feral Brewing Company, 2011). Environmental Analysis The current situation with breweries in Australia is noting a continuous rise and stability with those interested in beer. The years from 2009 – 2010 examined a growth for the demand of beer from 3% to 4%. This was similar to the growth for demand in beer from years before. An average of 85% of purchases was for Lager followed by low or non – alcoholic beer at 10%. Dark beer and stout were lower than 1% of all purchases. The two breweries which are currently dominating the Australian market are Foster’s Group and Kirin Brewery. It is also noted that the years between 20100 – 2015 will continue to grow; however the amount of growth is expected to be dependent on the economic recovery of Australia and the expectations which are associated with the household ...Download file to see next pagesRead More
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Nice paper! Used it to finish an assignment for a marketing course. It was easy as ABC, for the first time in my life.
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