Main Cross-Cultural Issues in Managing the Organization Internationally
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In Pakistan, Spoken languages are Urdu, Punjabi, sindhi, Balouchi, Pashto, Siraiki, Kashmiri, Gujrati etc.... Departmental stores will welcome us like Star India Bazar, Big bazaar, Max hyper market, Vishal mega mart, easy day, city mart, which shows that we have a possible chance to excel in the Indian cosmetic market segment (School of Management Studies,Punjabi University, Patiala, 2009).... n Ahmedabad, a major city of cosmetics business, multinationals often apply their native operational language which is Hindi, but as organization spreads out like in the external environment they have to understand the local language communicators like Gujrati, Marathi, Rjisthani, Nipali, Punjabi, and Bengali respectively (Daft, 2009)....