Marketing strategy for Blackmore product in Vietnam market - Assignment Example

Comments (1) Cite this document
Summary
Executive Summary
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Marketing strategy for Blackmore product in Vietnam market
Read TextPreview

Extract of sample
"Marketing strategy for Blackmore product in Vietnam market"

Download file to see previous pages Firstly, the entry mode choice of Blackmore Company to entry Vietnam market will be introduced through the joint venture with local organisation as Traphaco which is seen as the big income of selling the vitamins and nutrition products in Hanoi capital of Vietnam.
Secondly, SWOT analysis will be coming with the overview of Blackmore’s product based on its brand, quality, technique, product design in order to predict the potential opportunities in Vietnam market.
Moreover, analysing Blackmore’ competitors is showed up including: foreign company as Sanofi Aventis of France and Novartis of Switzerland, the local company as Pharbaco of Hanoi and Pharma of Hochiminh city.
Furthermore, the company and marketing objectives will be introduced such as providing and contribution the best Australian nutritional product’s quality to Vietnam, creating the brand equity, gaining over 10% of market share in 3 years and standing on top ten biggest suppliers in the nutrition product with vitamins and supplements in medical industry.
Next part coming is generic marketing strategies which is focused on branding.
In additional, the market segmentation and market positioning will be provided. These task are considered to target consumers such as young, medium and high income class combined with the positioning of product of high quality and price.
Finally, this report will be focused on strategies of promotion and product. To sum up the report, the recommendations and conclusion is given. Table of Contents 1. Executive Summary.................................................................................. 2. Table of contents....................................................................................... 3. Introduction............................................................................................... 4. The brief background to Blackmore Company and product. The summary of macro-environment analysis of Vietnam market................................. 5. Entry mode choice.................................................................................... 5.1 Why choose the joint venture to entry? .............................................1... 5.2 Partner selection................................................................................ 6. SWOT analysis....................................................................................... 7. Competitor analysis............................................................................... 8. Company objectives, marketing objectives and generic marketing strategies............................................................................................... 8.1. Company objectives....................................................................... 8.2. Marketing objectives....................................................................... 8.3. Generic marketing strategies for Blackmore in Vietnam market..... 9. Market segmentation and brand positioning for Blackmore product....... 9.1. Market segmentation......................................................................... 9.2. Blackmore’s brand positioning........................................................ 10. Marketing mix strategies............................................................................ 10.1. Promotion strategies......................................................................... 10.2. Product strategies............................................................................. 11. Conclusions.................................................................................................. 12. List reference................ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing strategy for Blackmore product in Vietnam market Assignment”, n.d.)
Retrieved de https://studentshare.org/marketing/1391947-marketing-strategy-for-blackmore-product-in
(Marketing Strategy for Blackmore Product in Vietnam Market Assignment)
https://studentshare.org/marketing/1391947-marketing-strategy-for-blackmore-product-in.
“Marketing Strategy for Blackmore Product in Vietnam Market Assignment”, n.d. https://studentshare.org/marketing/1391947-marketing-strategy-for-blackmore-product-in.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
hk
hklocko added comment 8 months ago
Student rated this paper as
This assignment was always my weak point. I could never finish it on time. Still, after I found this particular document, I understood how it should be done. So, I performed my research afterward and completed the assignment in several hours, instead of weeks as it was previously.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing Plan - Product launch strategy
...are shifting towards online shopping. Online shopping provides the customers with more convenience and ease. New Service Strategy and Purpose of Strategy: Owing to the increasing trend of online shopping, the company is looking forward to launch a new e-store. This online store will enable the target customers to shop for their favourite telecommunication products over the internet. The company will provide the customers with the opportunity to shop for the products while sitting at home and will deliver the products at their door steps. This in turn will allow the company to increase the market penetration and share in the local...
9 Pages(2250 words)Term Paper
Target Market and Marketing Strategy
.... The people who have their basic needs fulfilled can focus on the higher actualization needs. The global market consists of huge diverse consumer group and equally huge diverse leadership base. By understanding the consumers and their tastes, development stages and strategies can be developed that encourage market consumption. By presenting an idea to a consumer about a product/service leads to a scope of strong consumer action. To get the overall performance of product/service at global marketplace, companies need to understand how the product/service has the effect on the leaders. These leaders actually make their decisions on...
6 Pages(1500 words)Assignment
Market strategy, Market positioning and Marketing-Mix
...that Metrao is obliged to differentiate its products from others in the market by being innovative and unique. In addition to, the calorie calculator market is growing showing that there are likely to be diverse consumer needs and expectations. Consequently, Metrao should utilize strategic marketing tools to get an actual picture of the level of competition in the market and the customers’ needs. A marketing strategy is a process that enables a company to focus its limited resources on the strategic opportunities to attain a sustainable competitive advantage and increase their sales volumes (West, Ford, and Ibrahim 57)....
5 Pages(1250 words)Assignment
Market segmentation and marketing strategy
...Topic: Strategic Marketing Submitted Submitted by: Identify, and expand upon, 4 key macro-environmental factors that are impacting on the Marketing strategies of UK music retailers Within its 2003 annual report the Recording Industry within Numbers (RIN), the worldwide confederation of the Phonographic Industry (IFPI), ranks the UK third within the world in terms of music sales, after the USA also Japan. For this kind of a geologically undersized country, this corresponds to a very momentous occasion for manipulating a savvy music purchasing population. By way of the opening up of the European Union (EU) to a lot more associate countries, there now subsists a completely new market of ethnically dissimilar spectators famished... when...
10 Pages(2500 words)Essay
Market Segmentation & Product Brand strategy
...Activity In accordance with the Porter’s Five Forces Model, firms that operate in the modern market have to face five different powers: a) the power of supplier, b) the power of customers, c) industry’s competition, d) substitute products and e) new entrants. Using the particular model, the US airline industry could be analyzed as follows: a) in airline industry the competition among suppliers is limited; since two are the major firms operating in this sector, Boeing and Airbus, their power to keep their prices high is increased; at the same time, delays in the delivery of orders (planes) and financing problems have reduced the profits for both the above suppliers (Tuggle 2009); however, the intervention...
2 Pages(500 words)Essay
Vietnam Market Competitive Pricing
...AK Underwear: Company Analysis table of contents table of contents i Executive Summary 2 1 Operations and management 3 1.1 Operations 1 1.2 management 5 1.2.1 concepts-to-market 6 1.2.2 make to order strategy 6 1.2.3 supply chain management 7 2 Product analysis 8 2.1 product recommendations 9 2.1.1 Website upgrades 9 2.1.2 product 10 3. market analysis 11 3.1 swot analysis 12 3.1.1 strengths 12 3.1.2 weaknesses 12 3.1.3 opportunities 12 3.1.4 threats 13 3.2 marketing strategy recommendations 13 3.3 vietnam market competitive pricing 15 4 strategy and...
40 Pages(10000 words)Assignment
Product strategy
...Marketing Product Strategy Introduction The manufacture and sale of soft drinks in the American consumer market represent a profitable market segment since the majority population consumes such products regularly. Further, baked goods and groceries represent the highly consumed commodities in the same segment. However, the presence of competition in the free market enterprise imposes constraints to market entry, profit acquisition, and growth of investments in the industry. The difference emanates from the competitive strategies that each company implements in order to accrue the present...
3 Pages(750 words)Case Study
Product Strategy
...and bridges the different consumer demands, making such opposing needs to converge (Wahab, 2013). Their paradigm is, however, inaccurate because marketing as a strategy concept involves, first knowing the target market, then the needs, wants and demands of the customers. Without knowing consumers’ demands then it is a waste of time selling because a business can be selling an irrelevant product that the target market does not need. Pursuant to that is understanding the products and services on offer since this is what will retain customers’ needs or demands; without consumers then marketing ceases to outlive its...
6 Pages(1500 words)Essay
Product Strategy
...) Mediamax 60 Acronis True Image Online 70 Allmydata 68 iBackup 89 iStorage 90(10gb), 995(100gb) Storegate 6.5 per month and 85 per year Openomy 7 per month and 90 per year Strongspace 6.7 per month and 83 per year Xdrive 130 Adrive 125 Elephantdrive 120(100gb),479.2(500gb) Mofile 120(100gb),479.2(500gb) Globaldrive 14 per piece Flipdrive 123(100gb),467.2(500gb) eSnips Microsoft Office 365 99.99 MediaFire Googledrive 0.0312 Skydrive 0(5gb), 10(20gb), 25(50gb) Justcloud 400 for business Egnyte 100 HybridCloud 98 MyPC backup 86 Open drive 56 Sugarsync 50(10gb), 99.97(100gb) Carbonite 55 Online file storage 35 Omnidrive 760 Each product faces competition in the market, and as such, the valuation and...
3 Pages(750 words)Essay
The New Product Marketing Strategy
...New Product Marketing Strategy BACKGROUND Bravia is one of the brands of Sony Visual products Inc. which is a wholly-owned subsidiary company of Sony Corporation and particularly used for its television products. Bravia is an abbreviation of “Best Resolution Audio Visual Integrated Architecture” (Morrison & MacMillan 2007, p. 27). Bravia is a product promotional name that replaces the “LCD WEGA” which Sony used for their LCD TVs. As such all Sony high – definition flat-panel LCD televisions use the BRAVIA logo. Bravia televisions and their components are manufactured n Sony’s plants that are in different regions such as Japan, Mexico and...
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marketing strategy for Blackmore product in Vietnam market for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us