Marketing Mix Project - Essay Example

Comments (0) Cite this document
Summary
The purpose of marketing is to convey to customers what the company has to offer and how it is better and distinctive than its alternatives (Brooks & Simkin (2012). Generally, it directs the company to understand the procedure of building and selling value to the customers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.4% of users find it useful
Marketing Mix Project
Read TextPreview

Extract of sample "Marketing Mix Project"

Download file to see previous pages Another important criterion that needs to be highlighted is that the target group has to be clearly examined. The price and the product provide some directions in recognizing the right audience.
Choi, et al., (2014) defined marketing mix as the set of strategies that a company applies to promote and advertise its goods or services. It is the crux of marketing process. It has to be reviewed constantly to meet the changing requirements. The changes in the external environment and changes within the firm necessitate alterations in the mix. There are 4Ps which typically constitute a marketing mix. They are Place, Price, Promotion and Price. However, it has started including other Ps as well like positioning, people, packaging and politics.
Nike, Inc. is a renowned designer and manufacturer of footwear, services, accessories, apparel and equipment. It is an American Multinational Corporation established in 1971. It was earlier founded by the name Blue Ribbon Sports by Bill Bowerman and Phil Knight (Gordon, 2012).
Product mix is defined as the total variety of goods or services offered by the company. Nike Inc. provides a wide range of products like athletic footwear like running shoes, cleats and apparels that include jerseys, layered clothes, shorts, sports equipments for wide range of sports like baseball, tennis, ice hockey, soccer, cricket, basketball, golf, athletics, combat sports, cross training for men, women and children, etc (Huang & Sarigöllü, 2012). It also manufactures shoes for other outdoor sports and activities like cycling, volleyball, wrestling, cheerleading, auto racing, aquatic sports, etc. Apparels also include urban fashion clothing. The first line of shoes released by Nike, Inc. in 1987 was Nike Air Max. Air Huarache, an additional line of products, was introduced in 1992. The new lines of goods that are recently added are the Nike NYX, Nike 6.0 and Nike SB shoes especially designed for ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/finance-accounting/1695640-marketing-mix-project
(Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 Words)
Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/finance-accounting/1695640-marketing-mix-project.
“Marketing Mix Project Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/finance-accounting/1695640-marketing-mix-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Mix Project

Marketing Mix

...? Marketing mix Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits. All the element s of the marketing mix can affect consumers is multiple ways. Therefore, marketing mix is used by firms to achieve its objectives (Lancaster and Reynolds 2003). This happens when these marketing tools are employed by an organization to pursue the target market marketing of a product entails creating an excellent...
8 Pages(2000 words)Essay

Marketing Mix

...?Table of Contents Introduction 2 Tasks a. Review of the marketing mix 2 b. Discussion of the pre-launch plan. 2 c. Objectives of the marketers 2 d. Pre-launch activities pre-launch activities 3 e. Elements of the Marketing Mix being focused and missing 3 g. Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions....
4 Pages(1000 words)Essay

Marketing mix

...?The concept of marketing mix (MM) introduced by Neil Borden in 1953 referred to the mixture of elements useful in pursuing a certain market response(Waterschoot and Bulte 1992). The elements or the 4Ps were subsequently added by McCarthy and since then MM is considered an important tool for marketing managers. As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995). All these suggest that the concept of...
6 Pages(1500 words)Essay

Marketing Mix

...1 Marketing Mix Introduction A lot rides on a company's marketing mix: On the strategic choice of product, price, promotion and place depends the success or failure of the enterprise. These four Ps are the basic tools of marketers everywhere. "Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market" (Kotler 15). However the marketing mix of most companies is in constant flux; it is often changed to reflect market dynamics and to optimise...
4 Pages(1000 words)Essay

Marketing Mix

...MARKETING MIX ID: Submitted Signed: Marketing Mix The elements of the marketing mix are also known as the marketing tactics which basically bring forward the issue of marketing ideology in the real sense. The marketing mix is composed of 4P’s which are known as the Product, Price, Place and Promotion. The concept of the marketing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing...
6 Pages(1500 words)Essay

Marketing Mix

...Marketing mix Marketing mix comprises a set of four key decisions that a company has to take into consideration before introducinga new product into the market. These four variables help the managers in an organization to develop appropriate key decisions essential for smooth running of any organization operation. These variables are; product, price, place and promotion (Ferrell, 2010). Product Products serve to be the first variable in the marketing mix. Every organization must make product decisions first before making any...
5 Pages(1250 words)Research Paper

Marketing Mix

...Insert of Marketing mix Successful businesses often employ certain marketing strategies which aim at improving their products to their prospective consumers. The amount of goods sold by a given business organization is strongly determined by the types of marketing strategies she has put in place to attract the customers. This paper will examine various marketing procedures for different Products. According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses for instance the television networks. Since television is a common property in most regions, the wash can be...
1 Pages(250 words)Essay

Marketing mix

...Marketing Mix Marketing Mix At Eat Smart Supermarket, we are committed to providing high quality services at competitive prices for the benefit of all our clients. After all, as an organization, we believe in guaranteeing the right product at the right price, at the right time and in the right place. We will do all that we can to satisfy our diverse clients’ needs. For this to be accomplished, we will need to adopt the most appropriate marketing strategies based on McCarthy’s Four Ps. All these will be done after carrying out a market analysis and ascertaining the prevailing conditions in the market, our clients’ needs...
2 Pages(500 words)Coursework

Marketing Mix

..., Massachusetts containing over 450,000 artistic works thus ranking it among the largest art museums in the USA (White 34). Some of the renowned collections from the museum include the America Art, French Impressionist paintings, and Egyptian Art. There are also Japanese and Chinese Arts. Also, people become membership through donations and teaching, or educative programs are available to help the visitors to know more about the art galleries. Some of the arts to enjoy include the Paul Revere portrait, George Washington’s portrait by Gilbert Stuart and Watson and the Shark by Copley (White 45). Summary of the 4Ps marketing Mix of the art museums In terms of place, National Gallery of Art the museum is...
4 Pages(1000 words)Assignment

Marketing mix

...Critical Review of Marketing Mix Critical Review of the Marketing Mix. A critical review of Constantinides, E. (2006). The marketing mix re-visited: Towards the 21st century marketing. Journal of marketing management, 407-438. By reviewing several past publications regarding the marketing mix being adopted and their suitability to the changing consumer trends, Constantinides (2006) conducted a study on the suitability of the application of the 4Ps marketing mix in the 21st century. The study was aiming at further shedding light on the...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Mix Project for FREE!

Contact Us