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Marketing Communications Issues - Assignment Example

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The assignment "Marketing Communications Issues" discusses the concept of Marketing Communications related and utilized to commune in the product market. It refers to the "promotion" element of the practically applied 4 Ps of the "Marketing Mix" which includes product, price, promotion, and place…
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Marketing Communications Issues
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Download file to see previous pages The tools of communication include most importantly the direct marketing and public relations. These tools help businesses in promoting and advertising themselves in a sophisticated manner depending upon their nature of products and services. Both of them are effective in enabling businesses to communicate with their customers. The concept of public relations pertains to the activity of carrying the flow of information between the public and the organization. This tactic gives the organization an opening to the audiences by utilizing the news items that do not need direct payments.
The tools of direct marketing and public relations differ from each other in ineffectiveness in a minor way. These comparisons are described below:
- The strategies of direct marketing primarily promote the products and increase their awareness amongst customers, while the public relations activities involve making the image of the company and brand in the entire public.
- Direct marketing only promotes and advertises the individual products to the buyers, while public relations are more important in the sense that they promote the organization and product lines by building their image at the social level.
- Direct marketing tactics give an idea of the price at which the product can be sold by the marketers, while the public relations person aims upon gauging the reactions and perceptions of the public to market the product.
The tools of communication mix include advertising, personal selling, sales promotion, public relations, and direct marketing. Retailers can effectively use all these tools to promote their products and services.
Advertising can be used by retailers to create awareness about the store or the product to create a good image in the minds of customers. It convinces them by creating a desire in them to purchase the product and assists the store’s repositioning in their minds. Retailers can also utilize personal selling as one of the effective ways to deliver their products and services. ...Download file to see next pagesRead More
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