Global Business Communication Issues - Essay Example

Comments (0) Cite this document
From the essay "Global Business Communication Issues" it is clear that the international companies must develop databases of technical terms and products and provide the translations of these technical terms to the local distribution and marketing agencies…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Global Business Communication Issues
Read TextPreview

Extract of sample "Global Business Communication Issues"

Global Business Communication Issues
The global market brings with many opportunities for the international companies involved. However, although the business enterprises involved enjoy the unlimited market for their goods and services, there are inherent challenges that they encounter in the context of the international market. The sale of products and services in other countries involves considerable communication challenges (Krizan, 2011). It should be noted that different people in different countries differ in cultures, values, and language and, as a result, require different communication approaches for success.
Digital marketing has received a vast acceptance as companies can offer the products globally without making any physical appearance in the global territories. However, every international business enterprise must ensure that the content including the legal notices and technical information is tailored to reflect the requirements of the local market (Krizan, 2011). Companies must also communicate in a manner that conforms to the preferences of the local cultures. Addressing these inherent challenges in global business communication has proven costly, and only a few companies have addressed communication issues to reflect the needs of the markets in different countries.
Global Business Communication Issues
Challenges that companies in terms communication in the global business environment are vast and depend on the cultural and demographic characteristics of the particular target market. There are, however, some common communication issues that are encountered in the global market. One practical problem that businesses encounter is that of localizing the communications (Krizan, 2011). To effectively market the products in every export territory, business enterprises must communicate in the local languages. The implications of such a requirement are that the business enterprises should translate their product information, business communications and marketing collateral. To create communications that are relevant to the local market needs a translation that exceeds the domestic content is required. Therefore, companies must make their advertising copies incorporate the benefits that specifically meet the needs of the local buyers and product descriptions to comply with the local practices and regulations. Solving this communication challenge requires that international companies should have localization agencies in different countries.
Another critical issue in the global business communication is that of using consistent product terminologies (Krizan, 2011). There is a significant challenge for every manufacturer to ensure that the names of the components, products, and spare parts are consistently used in every export territory. Lack of consistent product terminologies creates a problem in supplying the right spare parts or products. To address this problem, the international companies must develop databases of technical terms and products and provide the translations of these technical terms to the local distribution and marketing agencies. The global business enterprises should undertake a global terminology management to ensure the consistency of communication and avoid costly errors (Krizan, 2011).
Another significant challenge in communication for the global businesses involves meeting the local cultural preferences and values (Krizan, 2011). The global business enterprises must, therefore, be aware of the local cultural values and preferences as used in both the written and verbal communication. The choice of images, words or color, for example, may have an impact in some export territories based on their cultural preferences (Krizan, 2011). Working with the localization agents to understand these cultural preferences is thus important.
If I were the president of my company, I would think it fundamentally important for the company to resolve the issues discussed. The issues of communication highlighted are significant for the success of any marketing effort. Ignoring these issues may seem profitable in the short-term but would be costly in the long-term. Therefore, I would devise an implementation plan that focuses on the periodic implementation strategies in different export territories spreading over a long period in a manner that would least affect the profits. Prioritizing the most important international market segments would be accommodated in the implementation plan.

Krizan, A. (2011). Business communication. Australia: South-Western Cengage Learning. Read More
Cite this document
  • APA
  • MLA
(“Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 Words)
Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 Words.
“Global Business Communication Issues Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Global Business Communication Issues

Global communication

...are cheap was an ideal way of cutting costs for Bellsouth. How the company applied the concepts in response to the issue (Project Horizon) Bellsouth tied up with Accenture in 1998 as its IT outsourcing strategy partner to help it achieve improved service levels, on budget performance and on time delivery. To cutthe rising costs of ongoing maintenance and enhancement of IT applications and to maximise profits in order to utilize the same for future capital expenditure, Bellsouth began strategically evaluating its offshoring capabilities to further reduce IT costs and Project Horizon was born. Project Horizon's business objectives include offshoring resources to reduce maintenance and development costs...
2 Pages(500 words)Essay

Global Communication

.... Thus, the questions relate his choice of place of study, selecting life partner and who influenced his personality, the most. The questions on MAS probe the individual in his own family and in the society to examine attitudes, beliefs and behaviour. Conducting global business is a complex issue and cultural differences are to be respected in order to successfully conduct negotiations through interactions, personal or impersonal. Questions on UAI probe the tolerance of individuals in accepting or protesting against ambiguity in normal life situations as a barometer to understand and interpret behaviour patterns. 2.6 An analysis of the data collected is presented in the next section. 3.0...
4 Pages(1000 words)Essay

Issues in Global Business

...and small business into a single administrative unit. In a franchise system one large firm, often called the parent company, grants or sells the right to distribute its products or use its trade name and processes to a number of smaller firms2. The use of contracts in franchising also varies from the standard approaches used in domestic operations. Because of the importance of consistency across outlets (both franchised and corporate-owned), the primary research focus of franchising has been on understanding how best to ensure that the franchisee delivers the business format service as specified by the franchisor. Typically, it is believed that this can be achieved through well-designed contract...
8 Pages(2000 words)Essay

Communication Issues

...COMMUNICATION ISSUES What communication issues that our company may face when entering into China? In order to expand the business to China, the company will indeed face a lot of communication issues due to the vast differences between the cultures, values, way of livings, mindsets and perceptions of the people of China and those of UK. People from different culture encode and decode messages differently which causes misunderstanding. Successful communication occurs when both the sender and the receiver understand the same information as a result of the...
6 Pages(1500 words)Essay

Issues in global business

...REGIONALIZATION Regionalization is used to describe the conglomeration of people, trade, and ideas in a group of countries with similar economies or cultures. It is often used in a trade or economic sense. Through regionalization, people have become connected economically, politically, socially, and culturally. Examples of this process include NAFTA and the EU. Although regionalization can have a potentially negative impact, such as terrorism, it has often resulted in economic growth as a result of rising profits from exporting goods and services to other countries, such as China and other developing economies. It has done an incredible amount to increase business productivity and trade and make many people richer. One of...
2 Pages(500 words)Essay

Issues in global business

...Reasons why companies want to become international Internationalization is a concept that is being followed by many companies in various sectors. With globalization happening at a fast rate and many countries opening up their markets, foreign firms can enter into many countries where there are good opportunities and become a Multinational Company (MNC). A company may also want to internationalize if there is saturation in the local market. That is, when the firm finds that it cannot grow further in the existing market and there are more competitors in it, the firm will find out new markets specifically in foreign countries. In addition, if the firm has specialized products or services, which cannot be found or found in...
2 Pages(500 words)Essay

Issues in global business

..., but within the by lanes and streets in a particular locality. So, it can provide employment to many of the unemployed living in that locality. This way, it can give employment to maximum people, elevating their lives and also contributing to the local economy, thereby national economy. Because of this, SMEs are regarded as the most important ‘engines’ for economic growth by the governments. So, to further encourage SMEs, governments will allocate land, power, water, etc at subsidized rates, will also impose lesser taxes, etc. This way, SMEs can come up in many places benefiting many people. References Recklies, D 2010, Small Business – Size as a Chance or Handicap, viewed on December 9,...
2 Pages(500 words)Essay

Global Issues- Global Revolution

...Running head: Global Revolution Tim Peters, 24th East Drive Corner Lancashire, England. 15th July 1831 Maxwell Chechen, Po box 254-104, Cape Town, South Africa. I hope this letter finds you well Maxwell. I am doing great here in England except for the exhaustion brought about by the long hours of work that is a norm here in Lancashire. Indeed, England is a great country, but unknown to most of you outsiders, the work conditions here are actually terrible. I work in the local textile industry which employs the majority of the people in this neighborhood. The pay is barely sufficient to cater for all our needs. Nevertheless, I sometimes go to work with my two sons even though the factory pays them half of what...
1 Pages(250 words)Essay

Global issues

...Global issues Research suggests that the one of the major reason behind the poor performance of a nation’s economy is the growing income inequality. Income inequality often leads to the economic instability. This may be the result of the government’s policies, which impose a negative effect on the more equal distribution of income. Gini coefficient is an effective tool used for measuring the income inequality that exists in a particular country. The value of Gini coefficient ranges between 0 and 1. The two types of inequalities are social inequality and economic inequality. The economic inequality refers to the gap that exists between the rich and the poor; whereas the social inequality is concerned with...
2 Pages(500 words)Essay

Global issues

... Global Issues The Ones Who Walked Away from Omelas The issue of pursuing happiness in the presence of cruelty, pain, and evil is impossible in the contemporary society’s culture. Despite Guin Ursula’s description of the Omelas’ community happy culture, it is arguable that pain, cruelty, and evil vices cause emotional and physical suffering (Le Guin 226). Therefore, it is crucial to consider the implementation of viable solutions to the negative aspects as necessary courses in the alleviation of sufferance and creation of genuine happiness. 2. According to the author, the “ones who walk away” from Omelas include the young and old individuals who learn and disown the views held as essential for the community’s happiness (229... . Annie...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Global Business Communication Issues for FREE!

Contact Us