This essay discusses that In order to expand the business to China, the company will indeed face a lot of communication issues due to the vast differences between the cultures, values, way of livings, mindsets, and perceptions of the people of China and those of UK…
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People from the different culture may have different rules of exchanging signals and therefore, there is inherent uncertainty in exchanging information.
Expansion of our business to China means dealing with the Chinese Government, the local businesses, the distributors and various other important entities. All of these parties communicate using their own language, Chinese. They feel pride in speaking their own language and most of them do not know English.
Basically, the culture affects the thinking process of human behavior. It affects the thinking pattern, values and therefore eventually influences the communication processes. Therefore, in coming paragraphs, I will be discussing the various differences between the culture of China and the U.K. and the possible hindrance that may occur due to these differences in the communication process while I will also mention the solution to these issues wherever possible.
The main dissimilarity that I have found is the vast contextual difference between UK’s and China’s culture. China is a high-context culture while U.K. is relatively low context culture. In high context cultures, messages are less spelled out explicitly and communicated more implicitly or in indirect ways(Differences in Cultures, n.d.). However, in a low context culture, the emphasis is given to exchanging of information in an explicit manner. Many things are left unsaid in high context cultures which are expected to be implicitly understood(High and Low Context, n.d.).
Due to this high-context culture, Chinese use a great deal of non-verbal communication during their work. Their facial expressions, postures, the tone of voice, gestures and other expressions show what they are feeling. However, I feel necessary here to mention that there is both positive and negative effect of adapting to a new culture. The positive outcomes include gains in language competence, self-esteem, awareness, self-confidence, good interpersonal relationships, the development of multicultural identities etc. The negative outcomes include psychological and psychosomatic concerns, emotional distress, dysfunctional communication, culture shock, depression and anxiety. In short, we need to understand the culture of China in order to make the communication process effective.
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