Communication of corporate social responsibility - Annotated Bibliography Example

Comments (1) Cite this document
This paper is a perfect example fo the annotated bibliography on the topic: Communication of corporate social responsibility (CSR). It includes nineteen sources which the author aims to analyze. The main object of this bibliography is to uncover the main points that were stated in the discussed sources…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Communication of corporate social responsibility
Read TextPreview

Extract of sample "Communication of corporate social responsibility"

Download file to see previous pages Becker-Olsen, K., Taylor, C., Hill, R.P., and Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico
and the United States: strategies for global brands. Journal of International Marketing, 19 (2), 30-44.
The study highlighted the impact of corporate social responsibility communications on the perceptions of organizations along with their brands among consumers in two distinct cultures. It was primarily assumed that the global brand positioning theory is widely applicable, explaining that consumers’ perceptions can be improved if the brand is considered as global. On the whole, CSR communication can bring about positive outcomes for firms; multinational companies that highlight global CSR initiatives and efforts can bring about favorable perceptions among the public. Nonetheless, there is still a great need to consider the significance of certain needs based on local values and experiences.
Bhattacharya, C., and Sen, S. (2004). Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. California Management Review, 47 (1), 9-25.
As the paper highlighted the impact of corporate social responsibility communication on the public, findings showed that consumers are more sensitive and demonstrate greater reactions towards negative CSR information compared to positive CSR information....
Through the use of content analysis methodology, it was found out that although Spanish companies associated CSR with great importance, usage of websites as a means of communication was not entirely effective. Information was limited regarding the concept of CSR as well the companies’ engagement with environmental and social initiatives, thus the need to further look into the type, quality, and quantity of CSR information that should be communicated through websites. Chaudri, V., and Wang, J. (2007). Communicating corporate social responsibility on the internet: a case study of the top 100 information technology companies in India. Management Communication Quarterly, 21 (2), 232-247. The paper looked into the communication of CSR carried out by the top 100 Information Technology (IT) organizations in India in relation to their use of websites. Specifically, the study examined the importance of communication, scope of information, and presentation style. Findings showed that there are only a small number of companies that integrate CSR information in their websites. Moreover, many of these companies do not utilize their websites with regards to the style and amount of CSR communication. Although CSR communication is not necessarily absent in IT companies in India, findings demonstrated there is inadequate CSR communication. David, P., Kline, S., and Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model. The literature review of the study emphasized the importance of communication as a means of promoting the program as well as its performance to stakeholders. It was also asserted that initiatives for CSR communication can affect ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Communication of corporate social responsibility Annotated Bibliography”, n.d.)
Retrieved de
(Communication of Corporate Social Responsibility Annotated Bibliography)
“Communication of Corporate Social Responsibility Annotated Bibliography”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
urielstracke added comment 7 months ago
Student rated this paper as
This document saved me today. I liked the structure. It was very useful for my business course.

CHECK THESE SAMPLES OF Communication of corporate social responsibility

Corporate Social Responsibility

...?Corporate Social Responsibility Table of Contents Table of Contents 2 Introduction 3 Discussion 5 Importance of Corporate Social Responsibilities (CSR) 5 Influence of CSR on Organisational Performance 8 Conclusion 13 References 15 Bibliography 19 Introduction Corporate social responsibility (CSR) refers to the concept through which the organisations contribute for the betterment of the society and the environment. It is essentially a voluntary procedure and not necessarily every organisation takes measurable steps in this prospect. The contribution of the organisations towards...
9 Pages(2250 words)Essay

Corporate Social Responsibility Practices

...?Corporate Social Responsibility Practices Introduction The main objective of an organisation is maximisation of shareholder’s wealth and profit. However, the focus of the management of the company is towards fulfilment of customer expectations and creation of shareholders value. The adverse effects of business activities on the environment and community have led to the development of corporate social responsibility (CSR). CSR has become a means of sustainability for most of the organisations. This has led to the development of the entire organisation. The main objective of the study would be to evaluate the concepts of CSR and its impact on the society and community. The concept of CSR assists the management in revenue generation... ...
9 Pages(2250 words)Essay

Corporate social responsibility

..., company speakers will find it challenging to address the problem of public concern involving their business operations, goods, and services. This case simply supports the denigration that CSR is actually a PR vehicle. Companies would not be concerned about possible lawful actions if they valued transparency, truth, and liability as much as they seem to care. The court submission indicate how vital it is for communal America to protect itself against an official verdict which would make it more problematic for firms to make misleading and false statements to protect their image (Mahoney et al, 2013, p. 351). Conclusion Social responsibility (CSR) reports do not provide shareholders and...
4 Pages(1000 words)Essay

Corporate Social Responsibility

...'. Generation of wealth should go hand in hand with fairer distribution of wealth that will result in genral social welfare.A company must participate in the economic and social life of the community and ensure social returns to the stakeholders on ecological principles.So,whereas the shareholders theory ensures satisfaction, the stakeholders theory demands 'more than satisfaction'. Applicability of stakeholders' theory. After evaluating the claims of the two theories, I reckon that the practice of corporate social responsibility can go hand in hand with competitiveness and profitability. Short term goals of a company...
6 Pages(1500 words)Essay

Corporate Ethics & Corporate Social Responsibility of the local community and society at large." (Corporate Social Responsibility: Making Good Business Sense. 2000). According to the definition, companies should commit themselves to behave in an ethical way and should also ensure that they contribute towards economic development and also ensure that its workers, the local community and the society at large. Even though no direct reference to profitability is made, it can be understood from the words 'contribute to economic development' is indicative of the fact. This definition is nearly a decade old and the scope of CSR has taken a much bigger dimension with the passage of time. According to the...
14 Pages(3500 words)Essay

Corporate social responsibility

...with an organization and community stakeholders- such as local communities, consumer (in general) and pressure groups- who do not have the protection of law to the same extent as the first group (Chakram, 1992) . Therefore the corporate social responsibility policies of companies will be particularly important to these community stakeholders. There are number of issues like employee welfare, working conditions, job design and intellectual property are termed as internal aspects and Green issues (environmental aspects like pollutions, energy conservation), products (danger arising from careless use of products by consumers), market and...
6 Pages(1500 words)Essay

Corporate Social Responsibility

...The practice of CSR or Corporate Social Responsibility as a paradigm for firms and businesses to follow has evolved from its early days as a slogan that was considered trendy by some firms following it to the present day realities of the 21st century where it is no longer just fashionable but a business requirement to be socially responsible. This evolution has been necessitated both due to the myriad problems that we as a race face which has changed the environment under which firms operate as well as a realization among business leaders that profits as the sole reason or raison d’être for existence can no longer hold good. Hence, the great economist and...
12 Pages(3000 words)Essay

Corporate Social Responsibility (CSR)

...Corporate Social Responsibility (CSR) Contents Introduction 3 2 Part A 3 2 Corporate Social Responsibility 3 2.2 Importance of corporate social reasonability 4 3 Part B 5 3.1 Corporate Social Responsibility of Qantas Airlines 5 3.2 Analysis of the Corporate Social Responsibility of Qantas Airlines 6 4 Conclusion 6 5 Reference 6 1 Introduction The corporate sector witnessed a lot of corporate scandals and other financial crisis like the bankruptcy of Enron, Lehman Brothers...
4 Pages(1000 words)Essay

Corporate Social Responsibility

..., needs of the community, location and business activities of the firm. Increased attention to CSR has been enhanced by the need for environmental protection, need for better corporate governance, globalization and intergovernmental bodies such as the United Nations which have made various declarations on human rights and environmental protection. Corporate social responsibility Introduction Question one: factors of corporate social responsibility Factors of corporate social responsibility can be categorized in to both environmental and...
1 Pages(250 words)Research Paper

Corporate Social Responsibility Plan

..., it is expected that much will be done as a way of ensuring that the company carries its corporate regulations on corporate social responsibilities closer to external stakeholders, particularly customers. It is said there are times that if you do not blow your horn, no one would know that you own one. To this end, it is important that the company sets up a company policy public relations office that will be mandated with the task of ensuring that the company’s regulations and policies on corporate social responsibility and other aspects of corporate running that relates directly to the interest of the...
10 Pages(2500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Annotated Bibliography on topic Communication of corporate social responsibility for FREE!

Contact Us