This paper is a perfect example fo the annotated bibliography on the topic: Communication of corporate social responsibility (CSR). It includes nineteen sources which the author aims to analyze. The main object of this bibliography is to uncover the main points that were stated in the discussed sources…
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Becker-Olsen, K., Taylor, C., Hill, R.P., and Yalcinkaya, G. (2011). A cross-cultural examination of corporate social responsibility marketing communications in Mexico
and the United States: strategies for global brands. Journal of International Marketing, 19 (2), 30-44.
The study highlighted the impact of corporate social responsibility communications on the perceptions of organizations along with their brands among consumers in two distinct cultures. It was primarily assumed that the global brand positioning theory is widely applicable, explaining that consumers’ perceptions can be improved if the brand is considered as global. On the whole, CSR communication can bring about positive outcomes for firms; multinational companies that highlight global CSR initiatives and efforts can bring about favorable perceptions among the public. Nonetheless, there is still a great need to consider the significance of certain needs based on local values and experiences.
Bhattacharya, C., and Sen, S. (2004). Doing better at doing good: when, why, and how consumers respond to corporate social initiatives. California Management Review, 47 (1), 9-25.
As the paper highlighted the impact of corporate social responsibility communication on the public, findings showed that consumers are more sensitive and demonstrate greater reactions towards negative CSR information compared to positive CSR information....
Through the use of content analysis methodology, it was found out that although Spanish companies associated CSR with great importance, usage of websites as a means of communication was not entirely effective. Information was limited regarding the concept of CSR as well the companies’ engagement with environmental and social initiatives, thus the need to further look into the type, quality, and quantity of CSR information that should be communicated through websites. Chaudri, V., and Wang, J. (2007). Communicating corporate social responsibility on the internet: a case study of the top 100 information technology companies in India. Management Communication Quarterly, 21 (2), 232-247. The paper looked into the communication of CSR carried out by the top 100 Information Technology (IT) organizations in India in relation to their use of websites. Specifically, the study examined the importance of communication, scope of information, and presentation style. Findings showed that there are only a small number of companies that integrate CSR information in their websites. Moreover, many of these companies do not utilize their websites with regards to the style and amount of CSR communication. Although CSR communication is not necessarily absent in IT companies in India, findings demonstrated there is inadequate CSR communication. David, P., Kline, S., and Dai, Y. (2005). Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model. The literature review of the study emphasized the importance of communication as a means of promoting the program as well as its performance to stakeholders. It was also asserted that initiatives for CSR communication can affect
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According to the research findings, it can, therefore, be said that the cyber crime is an intellectual activity. The people who resort to cyber crime activities are educated and well furnished. This makes anti spy ware, anti virus software evolution to protect privacy. The genius who resort to cyber crime is termed as ‘evil teenage genius’.
many researchers that in interpersonal communication, “empathy, listening skills and sensitivity to interpersonal differences and the ability to give effective and constructive feed back” are feminine in many national cultures (Hofstede, 1980 as quoted by Barret and
This book has been described as a very fundamental source of intercultural communication. The book has a different view of the historical approaches that were erstwhile used in the development of communication theories.
For most of the year's past, status distribution and power variations among the members of the organization has always existed. It is natural that everybody desires more power which in organizations are hierarchical developments.
The other two were entitled "The End of the Cold War: Security Policy in Austria, Finland, Sweden, and Switzerland," which took place in 1992, and The End of the Cold War: European Reintegration and Institution-Building in Austria, Denmark, Estonia, Finland, and Hungary," which took place in 1993.
The book is very relevant source for the essay because it mainly focuses upon the topic of personal responsibility and provides significant explanation to basic concept of personal responsibility. The issue has been
The aim of this article was to come up with a suitable solution to help improve communication among the different practitioners in the health facilities. The study carried out in this article was set up in a London Teaching Hospital with a representative from
The impact of society on business and vice versa is becoming increasingly propagated each year. A firm’s consumers, products, markets, equipment, productivity and public image are all directly influenced by the social policies of a firm. A firm’s social policy must be incorporated into all strategic-management activities and most importantly in the development of mission statement.
A psychological groups has; interaction, perceptions, norms, roles, emotional relationships and common goals. They can b in form of family groups, friendship groups or workgroups. In order for a group to come to
This is an issue that has been discussed by commentators, scholars, and the public, in general. Social media have been the major communication transformation of the past few years, which probably accounts for the much attention they get (Christofides et al.,
5 Pages(1250 words)Annotated Bibliography
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