Effectively Communicating Corporate Social Responsibility Initiatives - Essay Example

This paper shall seek to determine the means by which firms can effectively communicate their CSR campaigns with effective communication, encourage their consumers to participate in their socially responsible initiatives while maintaining or even improving their profitability and stability as a business. For its case study, it will examine communication strategies of Samsung Inc. Successful businesses have been known to harness the goodwill and share their good fortune with those who they deem need their help the most.

This practice earns them respect, admiration and a good reputation among their stakeholders. It is also known as Corporate Social Responsibility (CSR). Hopkins (2007) defines CSR as a business practice of companies that aim to adopt socially and environmentally responsible behaviors as a way for their business to contribute to society in a socially relevant manner. Not to be known as purely profit-seeking entities, socially responsible organizations manifest awareness and accountability in the societal and environmental effects that their business may impact (Lantos, 2001).

Hence, they embrace responsible business practices and strategies in promoting better living standards for their employees and their targeted beneficiaries while still maintaining their profitability as a business (Hopkins, 2007). In implementing CSR strategies, it is essential that companies are clear in communicating their objectives to the community so that they are not misconstrued in their intentions. It is common for people to raise suspicions in the sudden goodwill of corporations who are doing so well in terms of profit, that they may have hidden agendas to further promote their image and attract more business.