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Corporate Social Responsibility and Public Relations - Assignment Example

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In the paper “Corporate Social Responsibility and Public Relations” the author discusses corporations, which are considered to be unique institutions being taken to act like humans. However, in real-life, they are not humans since they lack the ability to think or feel…
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Corporate Social Responsibility and Public Relations
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Download file to see previous pages They can achieve this through proper management of their internal affairs and profitably such as fair compensation of the workers. In addition, the corporation will be fulfilling their obligation to society (Heath 2007, p. 44). This gives rise to Corporate Social Responsibility (CSR) which makes the organizations mandated to ensure the company’s profits, fair employees compensation, provision of safe and hygienic working conditions, quality products for consumers (Heath 2001, p. 17).
Kotler and Lee (2005) define CSR as the commitment of an organization to enhance society’s well-being through discretionary business practices and the contribution of corporate resources. On the other hand, Public Relations is the management role that outlines public attitudes, defines the organization’s policies, procedures, and its interests. These are coupled with the execution of an action program so as to gain public understanding and moral acceptance (Werther & Chandler, 2006, P.52). The definition of PR reveals its two primary roles. Firstly, it influences the process of decision making in the organization that relates the shareholders’ objectives with the expectations of the public. Secondly, it facilitates effective communication with targeted audiences. Both Corporate Social Responsibility and Public Relations are interrelated, and they depend on each other having several commonalities. Most organizations set high standards for their social responsibilities but often pay the very attention to balancing their responsibilities and the internal organization’s affairs. Public Relations, therefore, plays a vital role in the organization’s decision-making process on how best to react and respond to social changes and managerial roles (Holmstrom 2004, p. 122). ...Download file to see next pagesRead More
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