The paper comprises of the challenges of internet technology in marketing. The internet technology is greatly in use by the marketers but it brings various disadvantages in marketing of products as well as services. The internet technology in marketing removes the traditional form of marketing by providing the customers with innovative form of marketing experiences…
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ytical Approach The analysis regarding the challenges of internet technology in the marketing field can be analyzed by collecting information related to it. The internet technology faces continuous challenges while marketing the products or services. These challenges arise due to certain disadvantages of internet technology and constant competition from the online competitors. At times, it has been observed that the marketers advertise the products in certain undesirable sites, thus the consumers of internet marketing faces dilemma while handling certain complicated or untrustworthy sites. As a result, the entire marketing campaign gets affected with this issue. The internet technology may not allow the customers to touch and try the products before purchasing. They can only purchase it based on the advertisement and service from the marketers. For that reason, the technology is still struggling to convince customers regarding the product purchase. Along with the technology, it is also a great challenge for the marketers to influence the customers without verbal communication (Affiliate Idol, 2010). The other challenge that is faced by the marketers while utilizing internet as their tool for marketing is poor communication with the customers. The contact between marketing personnel and customers exists for the time being i.e. during sales period but after that period the contact gets closed. The technology though brings benefits to the customers, it becomes outdated rapidly, and therefore regular updates are essential. The poor navigation also has a negative impact in conducting any process through internet marketing. The marketers’ data may also get misplaced while conducting any operation through internet. As a result, it leads to threat for the marketers from...
This essay approves that discrimination exists in segmentation of marketing through internet technology. This type of discrimination brings negative impression for marketers. The marketers who use internet technology for their advertisement of the products provide importance to high rank consumers. The poorer consumers are incapable to access the advertising by means of internet technology. The two-way communication is absent in this technology.
This paper makes a conclusion that with reference to the above discussion, it can be concluded that internet technology faces huge challenges in order to meet the purpose of marketing. There are several issues that are raised in relation to internet technology. The technology has brought negative impact on both marketers as well as customers. The marketers faced dilemma while making advertising campaign because there is a chance to be imitated from the competitors. The customers also faced other issues such as online purchase and fear from the payment through credit cards. These challenges will continue unless the marketers remain cautious regarding the internet technology while marketing the products. The technology is beneficial for everyone; however it needs to be used accurately so that it does not get distorted. Improper utilization of internet has led to various challenges. This technology is more advantageous for marketing purpose in comparison to traditional marketing. This type of technology is high on demand in present scenario, thus accurate handling of it brings several benefits for marketers in various ways. Therefore, proper handling of the technology will provide benefits to both customers and marketers.
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The use of the internet has greatly increased across the globe with a very great percentage of internet users using social media networks. The main social media platforms that are being used include Facebook, Twitter, Google, YouTube, and LinkedIn where Facebook has the greatest market share.
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
Hence the businesses can get high returns at comparatively low cost. Through social media, the firms can easily segment the target market as compared to traditional target where it takes time to segment the market and approach it. The audience which the firms can reach out is limitless.
Social media is a target for advertising because of the sheer number of people that visits them on a daily basis. Advertisement is all about attracting as much publicity as possible, and thus the number of people frequenting the social media is reason enough to use social media as a marketing destination.
The paper illustrates the application of social media by Pepsi, Red bull and Coca-Cola brands and the related successes and failures. Finally this paper speculates on the future of social media in addition to relevant recommendations for effective utilization of social media by businesses in the future.
, information security has turned out to be one of the major concerns of businesses, as well as individuals, though the developments in information technology have offered a lot of opportunities to the businesses. On the other hand, this technology evolution has also generated numerous threats to corporate and personal lives.
(Pingdom, 2011) In the past fifteen years or so many companies are becoming aware of the fact that social media marketing is becoming a doorway to success and if they fail to adopt it at the right time, they will be left far too behind from their competitors (Pingdom, 2011) The hype for social media marketing was not based on statistical reports and its authenticity is still a question as suitable parameters are not devised to evaluate it.
As data volumes increase, maintaining their security has proven to be a difficult task. Data, text, and documents are stored in systems that are prone to hacking and computer viruses (Byrne & LeMay, 2010). For this reason, maintaining secure platforms for data
Despite that, most corporate still drag behind in the traditional forms of marketing and advertisement like radio and TV.
(Razzaque, 2013) American Express cardholders can now get in touch with their service provider’s
ctively using the internet to market an organization or company in regards to the kind of services and goods it offers to its immediate clients and customers. Internet marketing is the main concern of the world today with many organizations majoring into selling and buying
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