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Information Management in Organizations - Coursework Example

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The author of this paper "Information Management in Organizations" examines the opportunities and challenges for organizations utilizing social media. The paper focuses on the external and internal information-sharing practice, describes the main benefits and challenges of social media…
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Information Management in Organizations
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Download file to see previous pages In the modern world, having a strong social media appearance in business is a necessity. This is because the organization no longer uses newspapers, radios, billboards, and TV media as a way of advertising (Lovett, 2011,p. 144-145). Social media plays an imperative role in an organization because it provides a platform to use its volume economy. Social media has a significant influence in various areas of marketing, political decisions, communication, economic regulations, branding, and dialogue. Through social media, a company develops a distinct relationship with customers where the sharing of fundamental information takes place. As a result, clients can make up buying decisions (Rohlinger, 2014, p.39).
All in all, an organization can track their reputation as well as their performance on social media. A company’s reputation is built through a massive existence in social media by giving favorable data on Twitter or Facebook in the organization’s field. As a result, the public perceives the company as an authority (Moac, 2011, p.5).
Social media enables the sharing of information among value network partners in a visible, timely, and interactive way. In most cases, organizations use websites to give precise information that is critical to the public. The web information should be informative, accurate, and up to date. For instance, potential employees explore the organization’s website to find out the kind of work it is involved in, job opportunities, as well as its culture and structure.
Human resource management can employ social media to profile employees, for example, the ones in senior management rank to promote mentoring programs (Härtel & Fujimoto, 2014, p.146). A major challenge faced by organizations is that websites need continuous maintenance.  Information appearing in social media that is outdated shows unprofessionalism that destroys a company’s reputation. For example, it is necessary to remove a job advertisement when the applications are closed. In addition, regular updates are required in the section for ‘what’s new’. ...Download file to see next pages Read More
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